Gondola (retail)

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Freestanding display units in a supermarket

A gondola (usually pronounced /ɡɒnˈdlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap.[1] In Europe gondola normally refers to double-sided shop shelving.[2]

See also[edit]


  1. ^ Waters, Shari. "Gondola Shelving Unit". Retail Store Fixture Photo Guide. Archived from the original on 25 November 2015. Retrieved 2 September 2012.
  2. ^ "What is Shop Shelving?". Archived from the original on 2 February 2019. Retrieved 15 June 2015.