Gong Cha

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Gong Cha's logo

Gong Cha (Chinese: 貢茶) is a South Korean owned Taiwanese drink shop franchise. In 2017, Gong Cha was sold to Gong Cha Korea, a franchisee. It expanded to Hong Kong in 2006 and by 2012 had further expanded internationally to Macau, South Korea, New Zealand, Australia, Singapore, Malaysia, China, Canada, the United States, the Philippines, Myanmar, Vietnam, Japan, Brunei and the United Kingdom

History[edit]

Gong Cha today is one of the most recognized bubble tea brands around the world. Known for quality tea and service, Gong Cha has withheld its reputation against many existing competitors.

Founded in 2006 in Kaohsiung, Taiwan; Gong Cha, which translates to “tribute tea for the emperor” opened its doors into a highly saturated bubble tea market. Gong Cha's first Hong Kong store was established in 2009 by a Hong Kong native who had lived in Taiwan for five years.[1] As of 2012, it had about forty-six stores in Hong Kong, mainly in MTR stations and shopping centers but that number has dropped to five due to decreased business from several health and safety scandals.[2] Gong Cha serves a total of about fifty-seven different drinks, which can be divided into seven types: house specials, brewed tea, milk tea, "Creative Mix", coffee, "Healthy Series", and ice smoothies. They also offer drinks in medium and large sizes. The most popular one in Hong Kong is "Gong Cha Milk Green Tea", containing a lower layer of brewed tea covered by an upper layer of special creamer.[3] Gong Cha also offers tea sets and tea in stores, such as Bi-Luo-Chun Green Tea and Darjeeling Spring Tea. In some locations they also offer food, a new recent addition being "Mochi Waffles".[4]

In January 2017, Gong Cha's main headquarters was inquisted by Gong Cha Korea. CEO Kim Soo-Min has announced plans to reach out into the Middle East and Latin America, while promising to "change everything but the taste".[5]

No DEHP found during Taiwan food scandal[edit]

In May 2011, a scandal broke out in Taiwan when many drinks were found to contain DEHP, a plasticiser which was added as a clouding agent in order to improve the appearance of the drinks. Ingestion of DEHP is known to cause heart problems and to affect male genital development.[6] Even though Gong Cha's products were proved to contain no DEHP, the sales record of its branch in Causeway Bay dropped approximately 30%, caused by the news spread to Hong Kong.[7] Gong Cha took a variety of actions to restore consumer confidence in the products, such as conducting tests on ingredients imported from Taiwan in order to prove their safety and in June 2011 discontinued certain kinds of juices in its Hong Kong branches before the test reports released.[8] In the end, the products were proved to contain no DEHP.[9][10][11][12]

Rebranding in Singapore[edit]

On May 29 2017, it was announced that all 80+ Gong Cha stores will be closed and replaced with another brand Liho[13] However, Gong Cha's Singapore Branch announced its return in December 1st 2017.

References[edit]

  1. ^ "台飲過江龍 奶泡滑到黏嘴 (Taiwan-style drink 'River-Crossing Dragon': foam so smooth it sticks to your mouth')". The Sun. 2009-06-08. Retrieved 12 December 2012.
  2. ^ "香港的營業據點 (Operating locations in Hong Kong)". Gong Cha. Archived from the original on 2014-10-16. Cite uses deprecated parameter |deadurl= (help)
  3. ^ "Products of Gong Cha". Gong Cha. Archived from the original on 2013-02-05. Cite uses deprecated parameter |deadurl= (help)
  4. ^ https://gong-cha-usa.com/menu/
  5. ^ ""맛 빼고는 다 바꿔" 공차코리아 대수술, 본사까지 인수…글로벌 프랜차이즈 주인으로". Hankyung. 2016-11-29.
  6. ^ "台飲品含致癌起雲劑 (Taiwan drinks contain carcinogenic clouding agent)". The Sun. 2011-05-25. Retrieved 13 December 2012.
  7. ^ "「日出茶太」全線產品安全 (Chatime's whole line of products is safe)". Ming Pao. 2011-06-02. Archived from the original on 2013-01-07. Retrieved 13 December 2012. Cite uses deprecated parameter |dead-url= (help)
  8. ^ "「貢茶」全線停售果汁飲品 (Gong Cha stops selling juice drinks at all stores)". Oriental Daily News. 2011-06-02. Retrieved 15 December 2012.
  9. ^ "貢茶商品檢驗合格報告1-1 (Gong Cha's Products Pass Tests 1-1)". Gong Cha. 2011-06-15. Archived from the original on 12 April 2015. Retrieved 15 June 2011. Cite uses deprecated parameter |deadurl= (help)
  10. ^ "貢茶商品檢驗合格報告1-2 (Gong Cha's Products Pass Tests 1-2)". Gong Cha. 2011-06-15. Archived from the original on 12 April 2015. Retrieved 15 June 2011. Cite uses deprecated parameter |deadurl= (help)
  11. ^ "貢茶商品檢驗合格報告2-1 (Gong Cha's Products Pass Tests 2-1)". Gong Cha. 2011-06-15. Archived from the original on 14 June 2015. Retrieved 15 June 2011. Cite uses deprecated parameter |deadurl= (help)
  12. ^ "貢茶商品檢驗合格報告2-2 (Gong Cha's Products Pass Tests 2-2)". Gong Cha. 2011-06-15. Archived from the original on 14 June 2015. Retrieved 15 June 2011. Cite uses deprecated parameter |deadurl= (help)
  13. ^ http://www.straitstimes.com/business/companies-markets/goodbye-gong-cha-hello-liho

External links[edit]