Good & Plenty

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Good & Plenty
Goodplenty brand logo.png
Good & Plenty licorice candy.JPG
Pieces of Good & Plenty
Product typeCandy coated licorice
OwnerIconic IP Interests[1]
Produced byThe Hershey Company
CountryPhiladelphia, Pennsylvania, U.S.
Introduced1893; 130 years ago (1893)
Related brandsTwizzlers
MarketsUnited States
Previous ownersQuaker City Chocolate & Confectionery Company
Leaf, Inc.
Ambassador(s)Choo Choo Charlie
Tagline"Love my Good and Plenty!"

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.


Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893 and is believed to be the oldest branded candy in the United States.[2] A second candy, Good & Fruity, a multicolored, multi-flavor candy with a similar shape to Good & Plenty was also produced.

Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf North America in 1996.[3]

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[4] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[5] based on the popular song "The Ballad of Casey Jones".

See also[edit]


  1. ^ "Highlander Buys Big Candy Portfolio". Private Equity Professional. April 30, 2018. Retrieved January 11, 2021. The acquisition ... was made by Highlander through Iconic IP Interests
  2. ^ Smith, Andrew F. (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press USA. p. 261. ISBN 9780199734962.
  3. ^ Ono, Yumiko (October 21, 1996). "Hershey Will Buy Candy Unit From Huhtamaki Oy's Leaf". The Wall Street Journal. Retrieved January 11, 2021.
  4. ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 108. ISBN 0-8118-0936-6.
  5. ^ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.

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