Good & Plenty

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Good & Plenty box
Good & Plenty licorice candy

Good & Plenty is an American brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.


Good & Plenty was first produced by the Quaker City Confectionery Company of Philadelphia, Pennsylvania, in 1893 and is the oldest branded candy in the United States.[citation needed] Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf in 1996.

Beginning in 1960, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. A railroad engineer, Charlie would shake a box of the candy in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[1] based on the popular song "The Ballad of Casey Jones".


The pink candies are colored with a red dye called K-Carmine, produced from the crushed bodies of the female cochineal insect. Current packaging lists the red dye as "Artificial Color (K-Carmine and Red 40 Lake)".[2]

Outside North America[edit]

London drops are a similar candy sold in Finland and Sweden.


  1. ^ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02. 
  2. ^ "Good & Plenty Licorice Candy". Hershey's Candy. Retrieved November 11, 2013.