Good Energy

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Good Energy
Public limited company
Industry Renewable energy
Founded 2003 (as Good Energy)
Headquarters Chippenham, Wiltshire, England
Key people
Juliet Davenport, Chief Executive
Products Renewable energy
Revenue £57,600,000 (2014)
Number of employees
228 (2014)
Parent Good Energy Group PLC

Good Energy is a British energy company based in Chippenham, Wiltshire that generates renewable electricity. It also supplies electricity and gas to homes and businesses throughout the UK. Its CEO is Juliet Davenport.


The company was set up in 1997 as Ofex, an offshoot of the German power company Unit Energy Europe. The business was later bought by its management and changed its name to Good Energy in 2003.[1]

In 2014 it supplied over 50,000 electricity customers, and 25,000 with gas.[2]

Good Energy has said its aim is to move the UK away from reliance on fossil-fuel, to a network of small, independent generators supplying local customers.[3] Good Energy sources some of its power from 800 small and medium-sized, distributed renewable electricity generators across the country, as well as investing in its own generation sources.[4] The company also administered over 76,000 feed-in tariff generation customers in 2014, making them one of the largest feed-in tariff administrators in the UK.

In 2012 Good Energy Group was listed on the Alternative Investment Market, raised an additional £4 million of investment.[1][5]

On March 10th 2015, Good Energy announced it had partnered with innovative energy start-up Open Utility to trial the UK's first renewable energy marketplace, 'Piclo'. Piclo lets generators and consumers buy and sell renewable energy directly at prices they agree on. The 6-month trial begins in October 2015, and is funded by the DECC Energy Entrepreneurs Fund and Nominet Trust. It is also supported by Ofgem, the energy industry regulator.

Wind and Solar Sites[edit]

As of June 2015 Good Energy has eight generating sites in the UK: two wind farms, Delabole in North Cornwall and Hampole in Doncaster, and six solar sites.

Delabole wind farm in North Cornwall was the first commercial wind farm in the UK. In December 2008 planning approval was granted to Good Energy in order to repower the wind farm. The development was financed by an £11.8 million package including a £9.6 million loan from the Co-operative bank and £2.2 million equity from Good Energy Group PLC's own resources. In August 2010 the ten original turbines were decommissioned and replaced with four new, more powerful turbines.[6] In February 2011 Delabole was officially reopened.[7]

In January 2013 Good Energy launched a community tariff offering people living near Delabole wind farm a 20 per cent discount on their energy bills.[8] Good Energy subsequently closed this scheme " new applicants for 2013" [9]

Praise and awards[edit]

An independent review from the National Consumer Council in 2006 stated: “For those consumers who want a green electricity supply, pure and simple, (Good Energy's) is probably the closest they will get to it.”[10] The NCC also found that, of twelve green supply tariffs, Good Energy's is one of only two (the other is Scottish & Southern Energy's RSPB tariff) that are going farther than they are required to by law. [11] (but see criticism section below). A 2007 Guardian article echoed the NCC's belief that Good Energy's was the best green tariff [12] and Good Energy has also been named Best Buy for green electricity by Ethical Consumer magazine.[13]

Which? magazine named Good Energy best utility company for customer service in 2010, 2012, 2013, [14] and best energy company for customer service in 2014.[15]

Good Energy has won a series of awards including: the Sunday Times' best Green Company, the Sustainable Housing Awards' Sustainable Innovation award for its HotROCs scheme, the Micropower Award for Innovation,[16] the Wiltshire Wildlife Trust Award for Outstanding Contribution to the Environment,[17] the British Renewable Energy Company Award,[18] the Observer Ethical Award for Best Online Retail Initiative[19] and PLUS Markets CEO of the Year in 2010.[20][21]

Lobbying activities[edit]

Good Energy campaigns for more renewable generation in the UK and is one of the original signatories to new Ofgem guidelines which aim to clear up confusion over 'green' energy tariffs [12]

Good Energy commissioned Oxford University's Environmental Change Unit to review the green electricity market. Their report [22] put a strong case for an accreditation scheme to advise customers.

Juliet Davenport, CEO and Founder of Good Energy, sat on the Renewables Advisory Board until it was abolished by the coalition government[23] and, formerly, on the Board of RegenSW, the South West’s renewable energy agency.[24] She still sits on Ofgem’s Environment and Advisory group[25] and Ofgem’s Microgeneration Steering Group.[26][27]


In 2005 an article by The Ecologist magazine noted that Good Energy had not invested directly in constructing new renewable capacity, instead purchasing electricity from third parties: "The reality is that switching to Good Energy has made absolutely no immediate difference to the source of electrons that powered my kettle. My electricity, like everyone else's connected to the UK's national grid, still comes mainly from whatever the closest power station is [...] So what is happening? When a company offers you a '100 per cent green' tariff what it is actually saying is that for every unit of electricity you use it will provide the national grid with the same amount but from a renewable source." [28]

Since then, however, Good Energy upgraded Delabole wind farm, replacing its turbines and increasing its output [29][30] and seven other generating sites. It also provides support to over 800 independent generators in the UK.[31]

Good Energy validates its claim of supplying 100% renewably generated electricity through the Renewable Energy Guarantee of Origin scheme.[32][33] It also stated that on its main tariff it retires Renewables Obligation Certificates (ROCs) at an equivalent economic value of 5% above statutory compliance levels that apply to all electricity suppliers.

In 2009 Dale Vince, chief executive of rival company Ecotricity, has accused Good Energy of deliberately misleading customers over Renewables Obligation Certificates (ROCs) retirement and called on the National Consumer Council to amend or retract its report.[34] However, Good Energy issued an open letter as a rebuttal indicating the issue was a fair accounting matter; Good Energy retired additional "ROC financial equivalents" rather than undiscounted ROCs,[35] which was perhaps not well communicated to customers.[36]

In May 2012, Good Energy received criticism for using G4S Utility Services as their meter-reading contractor.[37] Good Energy responded that the relationship is the result of the contractor they used being acquired by G4S. Currently Good Energy use Lowri Beck for meter-reading services.

See also[edit]


  1. ^ a b Andrew Hore. "AIM Investor: Good Energy". Cleantech Investor. Retrieved 24 April 2013. 
  2. ^ "Good Energy Group PLC Annual Report 2014" (PDF). Good Energy Group. Retrieved May 2015. 
  3. ^ "How we achieve a 100% renewable future". Good Energy. October 18, 2010. Retrieved 16 May 2012. 
  4. ^ "Good Energy generation sites". Good Energy. October 18, 2010. Retrieved May 2015. 
  5. ^ Giles Gwinnett (25 July 2012). "Good Energy Group to raise 4 million in placing as makes AIM debut". Proactive Investors UK. Retrieved 24 April 2013. 
  6. ^ "Delabole wind farm is redeveloped". BBC. 
  7. ^ "Chris Huhne reopens Cornwall's Delabole wind farm". BBC. 
  8. ^ "Good Energy green lights first community wind farm tariff". Business Green. 
  9. ^
  10. ^ "Reality or rhetoric? Green tariffs for domestic consumers" (PDF). The National Consumer Council. December 2006. 
  11. ^ GRÁINNE GILMORE (January 6, 2007). "Grey areas with green energy". London: The Times. 
  12. ^ a b Leo Hickman (March 15, 2007). "Your ethical dilemmas sorted". The Guardian. 
  13. ^ "Ethical Consumer Magazine Launch Best Buy Label", Ethical Consumer
  14. ^ Which?, Smaller suppliers come out on top 2013,
  15. ^ Which?, Energy companies rated,
  16. ^ "Good Energy Wins Micropower Award for Innovation" (Press Release)
  17. ^ "Local company wins award for Outstanding Contribution to the environment" (Press Release)
  18. ^ "Good Energy Wins British Renewable Energy Award" (Press Release)
  19. ^ "Good Energy Shop wins Observer Ethical Award" (Press Release)
  20. ^ "Juliet Davenport wins PLUS CEO of the Year 2010", Financial Express (UK)
  21. ^ "The PLUS Awards winners are announced", PLUS Markets Group
  22. ^ "Oxford University's Environmental Change Unit report" (PDF). June 2006. 
  23. ^ "What happens if the green quangos are axed?", The Guardian, 24 September 2010
  24. ^ "Who we are", Regen SW
  25. ^ Ofgem Environmental Advisory Group
  26. ^ Juliet Davenport - Biography
  27. ^ Juliet Davenport National Endowment for Science, Technology and the Arts
  28. ^ Jeremy Smith (1 June 2005). "Green Electricity… Are you being conned?". The Ecologist. Archived from the original on 2006-05-23. 
  29. ^ Enercons Magazine "Wind Blatt" February 2010
  30. ^ "Chris Huhne reopens Cornwall's Delabole wind farm". BBC News Online. 22 February 2011. Retrieved 22 February 2011. 
  31. ^ "House of Commons Energy & Climate Change Select Committee Inquiry into Energy Market Reform". 
  32. ^ "Glossary". Good Energy. Retrieved 10 November 2013. 
  33. ^ "FAQs". Green Energy Scheme. National Energy Foundation. Retrieved 10 November 2013. 
  34. ^ "Good Energy accused of misleading green tariff customers". (The Guardian). 14 May 2009. Retrieved 24 April 2013. 
  35. ^ Juliet Davenport (20 May 2009). "Open letter to Good Energy's customers and other interested parties explaining its ROC retirement policy (Press Release)". Good Energy. Archived from the original on 2012-03-22. 
  36. ^ Juliet Davenport (18 May 2009). "Action needed to close the green energy loophole". Click Green. Retrieved 10 November 2013. 
  37. ^ "Many reasons to stop G4S". Corporate Watch. May 21, 2012. Retrieved July 31, 2012. 

External links[edit]