The meaning of this song is overall when someone has good intentions that don't work out in the end and can impact the person's reputation. In this case, the good intent is being used against the person by the one singing the song.
A music video to accompany the release of "Good Intent" was first released onto YouTube on 25 August 2011 at a total length of four minutes and thirty seconds.
The music video begins with Kimbra in a vanity mirror, dressed in black, white, and red versions of herself. And a man wearing white, black, and gray, are in a red tinted alley way. As the song begins, the three versions of Kimbra are lip syncing in the mirror. The man in the alley had three versions of himself as well, dancing by himself and with his others. Kimbra begins to sing on a stage as the other two versions of herself sing with her, and the man in the alley comes into the room with the other two of him. Each Kimbra and man get together and dance with the other people in the room until the song ends.