Good Karma Brands

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Good Karma Brands
Industry Radio Broadcasting
Sports Marketing
Event Planning
Founded August 20, 1997
Founder Craig Karmazin
Headquarters Beaver Dam, Wisconsin, USA
Area served
United States

Good Karma Brands (GKB) is a sports marketing, event planning, retail, and radio broadcasting company based in Beaver Dam, Wisconsin. Originally known as Good Karma Broadcasting LLC, the company owns and operates radio stations in the states of Wisconsin, Ohio, and Florida, as well has having branched out in recent years into other business ventures.

GKB was founded by Craig Karmazin - who continues to serve as Chief Executive Officer of the company - on August 20, 1997.[1][2]

Sports Radio[edit]

ESPN Cleveland, one of Good Karma's properties

The company was established in August 1997, and GKB would make its first acquisition of radio stations in December of that year with the purchase of stations in its home base of Beaver Dam (WBEV and WXRO) as well as in Columbus, Wisconsin (WTLX).[3]

As time passed, GKB would also eventually purchase stations in Milwaukee, Wisconsin; Madison, Wisconsin; Cleveland, Ohio; and West Palm Beach, Florida, with the majority of these stations having a sports radio format with an ESPN Radio affiliation.[4]

In 2013, GKB station WKNR ESPN 850 in Cleveland became the AM flagship station for the Cleveland Browns.[5]

Brand Extension[edit]

In 2006, GKB opened an interior design/furniture store in Milwaukee called The Home Market.[6]

In 2011, GKB branched out into event planning by purchasing several high-end apartment buildings near Lambeau Field (home of the Green Bay Packers), naming the buildings the "Tundra Trio". GKB rents out the buildings to clients and other customers for parties and events.[7]

In 2012, GKB further branched out into the field of retail, opening the first of what is currently a chain of three Verizon Wireless stores in Wisconsin.[3][8]

In October 2013, ESPN announced the creation of the Boca Raton Bowl college football game, to be played each year in Boca Raton, Florida at the home Stadium of Florida Atlantic University (FAU). GKB stations WEFL and WUUB (branded as ESPN West Palm) serve as the promotional and marketing partners for the yearly postseason game.[9]

In January 2014, to reflect the company's brand extension, GKB officially changed its name from Good Karma Broadcasting to its current name of Good Karma Brands.[1]

On July 17, 2014, it was reported that GKB had purchased a minority ownership stake in the Milwaukee Bucks of the National Basketball Association (NBA).[10]

List of Radio Stations[edit]


West Palm Beach
(co-branded as ESPN West Palm)[11]

  • WEFL/760: ESPN Deportes (Spanish)
  • WUUB/106.3: ESPN Sports


(co-branded as ESPN Cleveland)[12]

  • WKNR/850: ESPN Sports, Cleveland Browns AM flagship
  • WWGK/1540: ESPN Sports


Beaver Dam

  • WBEV/1430: Talk/Oldies/Sports
  • WXRO/95.3: Country

(co-branded as ESPN Madison)[13]1

  • WTTN/1580: ESPN Deportes (Spanish)
  • WTLX/100.5: ESPN Sports

(co-branded as ESPN Milwaukee)[14]1

  • WAUK/540: ESPN Sports
  • WRRD/1510: ESPN Deportes (Spanish)

1 - GKB also brands its Madison and Milwaukee stations collectively under the umbrella brand ESPN Wisconsin



External links[edit]