Goodman Center

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The Goodman Center is a partnership between Lipman Hearne, the largest full-service marketing and communications firm dedicated to serving the nonprofit sector and Andy Goodman, communications consultant and author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes.

The Goodman Center is an online school offering workshops and resources in marketing and communications for public interest professionals at nonprofits, foundations, educational and cultural institutions, and government agencies. The Goodman Center’s clients include World Resources Institute, United Way, The Atlantic Philanthropies, Geraldine R. Dodge Foundation, OxFam International, The Council of Michigan Foundations, and the Skoll Foundation.

The Goodman Center Workshops[edit]

In 2008, Lipman Hearne and Andy Goodman founded The Goodman Center to help organizations acting in the public good communicate more effectively. Already, The Goodman Center has enrolled more than 400 students in its online workshops.[1]

The Goodman Center workshops are designed for professionals acting in the public good, highly engaging and participative with each class limited to 25 students, convenient, and cost effective. Currently The Goodman Center offers six online workshops:

Storytelling: Tapping the Power of Narrative[edit]

A four-hour online class taught by Andy Goodman on the practice of storytelling—why it’s the single most powerful communication tool and specific techniques for using stories to advance your mission.

Design: Deciding on Design[edit]

A three-hour online class taught by writers Andy Goodman and Lipman Hearne is a not-too-deep dive into graphic design and provides just enough information to help you look more carefully and decide more wisely before approving anything that visually represents your organization.

Presentations: Bore No More[edit]

A two-hour online class taught by Andy Goodman is based on research and incorporates the advice of 20 highly regarded public-speaking experts and designed to help presenters at all levels, including seasoned veterans.

Strategic Communications: Cutting through the Clutter[edit]

A two-hour online class taught by Andy Goodman examines the four potential points of connection between clients and their target audience—what they are and how to design their communications around them.

Meetings: Less Pain, More Gain[edit]

A two-hour online class taught by Andy Goodman covers techniques and tips intended to improve the quality and effectiveness of meetings.

Market Research: From Information to Insight[edit]

This three-hour online class taught by Andy Goodman and Lipman Hearne’s Research Director Donna Van De Water elucidate skills and information necessary to make sure research leads to good decision making.

Published works[edit]

Andy Goodman authored Storytelling as Best Practice, Why Bad Ads Happen to Good Causes, and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal which discusses practices in the communications field.

The Goodman Center published the report “Dialing In, Logging On, Nodding Off: The True Costs of Teleconferences, Videoconferences and Webinars.” The report is based on the findings of a survey of more than 1,200 public interest professionals and examines the potential downsides of “meeting without meeting.”