|Initial release||October 4, 2017|
|Operating system||Android, iOS|
|Available in||English, Spanish, French, German, Italian, Portuguese and Korean|
Google Lens is an image recognition technology developed by Google, designed to bring up relevant information related to objects it identifies using visual analysis based on neural network. First announced during Google I/O 2017, it was first provided as a standalone app, later being integrated into Android's standard camera app.
When directing the phone's camera at an object, Google Lens will attempt to identify the object or read labels and text and show relevant search results and information. For example, when pointing the device's camera at a Wi-Fi label containing the network name and password, it will automatically connect to the Wi-Fi source that has been scanned. Lens is also integrated with the Google Photos and Google Assistant apps. The service is similar to Google Goggles, a previous app that functioned similarly but with less capability. Lens uses more advanced deep learning routines, similar to other apps like Bixby Vision (for Samsung devices released 2016 and after) and Image Analysis Toolset (available on Google Play); Lately, the app has gained the ability to copy text, make calls to recognized phone numbers, identify objects, plants, animals, books, movies and landmarks.
Google officially launched Google Lens on October 4, 2017 with app previews pre-installed into the Google Pixel 2. In November 2017, the feature began rolling out into the Google Assistant for Pixel and Pixel 2 phones. A preview of Lens has also been implemented into the Google Photos app for Pixel phones. On March 5, 2018 Google officially released Google Lens to Google Photos on non-Pixel phones. Support for Lens in the iOS version of Google Photos was made on March 15, 2018. Beginning in May 2018, Google Lens was made available within Google Assistant on OnePlus devices, as well as being integrated into camera apps of various Android phones. A standalone Google Lens app was made available on Google Play in June 2018. Device support is limited, although it is not clear which devices are not supported or why. It requires Android Marshmallow (6.0) or newer. On December 10, 2018 Google rolled out the Lens visual search feature to the Google app for iOS.
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