Google One Pass

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Google One Pass
Initial releaseMarch 16, 2011 (2011-03-16)
Final release
Operating systemAndroid
TypePublished Content store

Google One Pass was an online store developed by Google for publishers looking to sell subscriptions to their content. Similar to the Android Market, where "apps" are sold to users via their Android mobile devices, One Pass offered the ability for publishers of any size, from large media companies to independent publishers, to sell their content through Google's service. The content was made available through both the Internet and Android mobile devices.

Google announced the closure of One Pass on April 20, 2012.[1]


One Pass was officially announced on February 16, 2011 at Humboldt University in Berlin by Eric Schmidt. Google One Pass became immediately available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S.[2]

Priced content/subscriptions[edit]

Similar to the Android Market, Google shared in the revenue generated by all sales through One Pass. On its launch date, revenue was split between the publisher and Google in a 90%/10% respectively. That was significantly less than Apple's competing product that provided only 70% of the revenue to the publisher and kept the remaining 30%.

Publishers determined the payments models and had full control over the content they charged for and content they offered for free. The system itself managed the user authentication, payment processing, administration and the distribution to any device that was browser enabled and/or had a native mobile app that could distribute the content. The core idea was to allow the publishers to focus on what they do best and not worry about the hassle involved in building an online store.

Publishers also had access to all of a customer's information when the customer actually subscribed or purchased any content from the publisher. This may be part of the agreement the customer made when signing up to use One Pass[citation needed]. In the Apple subscription system, publishers are only given user data if the user specifies that they can have it.[3]

Availability for users[edit]

Users outside the countries/regions listed below only had access to free applications through Google One Pass. Paid content was available to Google One Pass users only in the following countries:

Country Users can purchase content/subscriptions[4] Publishers can sell content/subscriptions[5]
 Argentina No Yes
 Australia No Yes
 Austria No Yes
 Canada Yes Yes
 Belgium No Yes
 Brazil No Yes
 Denmark No Yes
 Finland No Yes
 France Yes Yes
 Germany Yes Yes
 Hong Kong No Yes
 Ireland No Yes
 Israel No Yes
 Italy No Yes
 Japan No Yes
 Mexico No Yes
 Netherlands No Yes
 New Zealand No Yes
 Norway No Yes
 Portugal No Yes
 Russia No Yes
 Sweden No Yes
 Taiwan No Yes
 Spain Yes Yes
 United Kingdom Yes Yes
 United States Yes Yes

Availability for publishers[edit]

Initially the service allowed publishers in any country where Google Checkout was available to distribute content through One Pass.[6]


  1. ^ "Google Spring Cleaning". 20 April 2012.
  2. ^ Lee Shirani (16 February 2011). "A simple way for publishers to manage access to digital content". Google.
  3. ^ MG Siegler (16 February 2011). "Forget 90/10 Split, Key To Google One Pass Is That Customer Information Is Shared With Publishers". Tech Crunch.
  4. ^ "Google One Pass". Google One Pass FAQ.
  5. ^ "Supported locations for merchants". Google Inc.[permanent dead link]
  6. ^ Google (16 February 2011). "Google One Pass". {{cite web}}: |author= has generic name (help)

External links[edit]