Google Preferred is a YouTube program that allows advertisers to pay to place their ads on high-performing videos on the site. The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve categories. Its purpose is to signal advertisers that they can trust a given channel in the program to produce high-quality content.
Google Preferred was announced at Google's 2014 Brandcast on April 30, in response to complaints from marketers that it was difficult for them to reach top-tier channels. It was also introduced in an attempt by YouTube to increase artificial scarcity and ad revenue.
In March 2015, after Google Preferred proved highly successful in its first year, YouTube decided to keep using Google Preferred. They implemented some minor changes to the program, however, such as reducing the number of categories from fourteen to twelve. The program was also expanded to include other countries besides the United States, including Canada.
In 2018 stricter requirements were set.
- "Google Preferred". Think with Google. Retrieved 2018-01-11.
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- Spangler, Todd (16 January 2018). "YouTube Sets Stricter Requirements for Creator Partners in Response to Advertiser Concerns". Variety. Retrieved 17 January 2018.
- Information about Google Preferred at Think with Google
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