|Founded||March 11, 2015|
Google Store is an online hardware retailer operated by Google, that sells Google Pixel devices, Google Nest products, Google Stadia, Chromecast dongles, and accessories such as earbuds, phone cases, chargers, and keyboards. Google Store sells products made by Google or made in collaboration with that company. It was introduced on March 11, 2015, and replaced the Devices section of Google Play as Google's hardware retailer. It is overseen by Ana Corrales, who is also the COO of Google's Consumer Hardware division.
Google has experimented with physical locations as well. In October 2016, it opened a pop-up shop in New York City to display its then-recently announced hardware products, and the following month it opened "Google Shops", store-within-a-store locations at select Best Buy stores in Canada.
On the Internet, the Google Store replaced the Devices section on the Google Play website.
In October 2016, Google opened Made by Google, a temporary pop-up showroom in the SoHo neighborhood of New York City. The space offered a glimpse at hardware products the company had recently developed, including the Pixel smartphone, Google Home smart speaker, and Daydream View virtual reality headset.
In November 2016, Google opened "Google Shop", a store-within-a-store where Google displays its hardware products. The Google Shops, available at select Best Buy locations in Canada, gives Google a retail presence that's "been key to building a premium mobile device customer base that’s sizable and loyal, and it’s not something Google has really had with its previous Nexus program". The Shops are "distinctly Google", with visual aesthetics featuring "light wood grain and gray fabric pairing up with playful hints of bright colors", along with "custom-created modular furniture that nests when standing room is limited, but can easily accommodate, say, a small group of students with stool seating in a pinch". In a comment to TechCrunch, Janell Fischer, Google's Director of Retail Marketing, said that "We love it when people can come in, discover, play and have fun and it just happens to be with technology. So we’ve really tried to layer on lots of different immersive sorts of experiences, some that are direct demonstrations of the product and product features, but some that are more exploratory and fun". Each Google Shop "could have unique digital content tailored to the city wherein it resides".
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