Google URL Shortener

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Google URL Shortener
The Google URL Shortener full wordmark logo
The Google URL Shortener full wordmark logo
Type of site
URL shortening
OwnerGoogle LLC
LaunchedDecember 14, 2009; 9 years ago (2009-12-14)[1]
Current statusScheduled to retire on March 30, 2019 (2019-03-30)

Google URL Shortener, also known as, was a URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[2] Later Google launched a separate website and opened up to public in September 2010.[3][4][5]

The user could access a list of URLs that has been shortened in the past after logged in to their Google Account. And user could see the details the "details" link next to any of shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles can be found. For security, Google added automatic spam detection based on the same type of filtering technology used in Gmail.

The service has not been accepting new users since April 13, 2018 and Google will discontinue the service for existing users on March 30, 2019.[6] Links previously created will still redirect to their previous destination. short links are to be replaced by Firebase Dynamic Links. Google recommends using Bitly and and other popular services as alternatives.[7]


  1. ^ Muthusrinivasan, Muthu; D'Angelo, Ben; Mullins, Devin (December 14, 2009). "Making URLs shorter for Google Toolbar and FeedBurner". Official Google Blog. Google. Retrieved 15 January 2019.
  2. ^ Rao, Leena (December 14, 2009). " Just Got Fu.kd: Facebook And Google Get Into The Short URL Game". TechCrunch. AOL.
  3. ^ Rao, Leena (September 30, 2010). " Is A Go. The "Stablest, Most Secure, And Fastest URL Shortener On The Web"". TechCrunch. AOL.
  4. ^ Fitzpatrick, Jason (December 13, 2010). "Use URL Shortener Without Google Toolbar". Lifehacker. Gizmodo Media Group.
  5. ^ "Google URL Shortener Now Available as Free Android App". Techno Buffalo. March 3, 2014.
  6. ^ Li, Abner (March 30, 2018). "Google shutting down URL shortener next year, existing links will keep working". 9to5Google. Retrieved March 30, 2018.
  7. ^ "Transitioning Google URL Shortener to Firebase Dynamic Links". Google Developers Blog. Retrieved 2018-06-30.