Google URL Shortener

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Google URL Shortener
The Google URL Shortener full wordmark logo
The Google URL Shortener full wordmark logo
Developer(s) Google LLC
Initial release 2009
Platform Web platform
Type URL shortening

Google URL Shortener, also known as, was a URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[1] Later Google launched a separate website and opened up to public in September 2010.[2][3][4]

The user could access a list of URLs that has been shortened in the past after logged in to their Google Account. And user could see the details the "details" link next to any of shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles can be found. For security, Google added automatic spam detection based on the same type of filtering technology used in Gmail.

The service no longer accepts new users since April 13, 2018 and will discontinue the service for existing users on March 30, 2019.[5] Links previously created will still redirect to their previous destination. short links are to be replaced by Firebase Dynamic Links. Google recommends using Bitly and and other popular services as alternatives.[6]