Google Search Console
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Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. It has tools that let the webmasters:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
- Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
- List internal and external pages that link to the site
- Get a list of broken links for the site
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. Rebranded May 20, 2015 also to 'search analytics' with extended filter possibilities for devices,search types and dates.
- View statistics about how Google indexes the site, and if it found any errors while doing it
- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
- Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter)
- Receive notifications from Google for manual penalties.
- API to add, change and delete listings and get crawl errors 
Criticism and controversy
The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the link:somewebsite.com search query on Google itself. Google is tight lipped about the discrepancy. The list on Google Webmaster Tools includes nofollow links that do not convey search engine optimization authority to the linked site. On the other hand, the list of links generated with a link:somewebsite.com type query are deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam. Once a manual penalty has been removed, Google Webmaster Tools will still display the penalty for another 1–3 days.
Features of Search Analytics Reports
- Accurate Data:
Search Analytics Report deliver More accurate Report than the Search Queries Report.
- Individual page Count:
Search Analytics Report consider all the links to the same as single impression.
- Search Analytics Report have separate report, to track the device type and search type.
- Image Click count reduced:
Search Analytics Report counts only on a expanded images in a image search result to your page. Old search queries report, count all the click on a images, expand or not in both web & images search.
- Data consolidate by Full domain:
New Search Analytics Report assigned all click, impression, and other search data to a single, complete host name.
- "Google Search Console is the new name of Google Webmaster Tools". Retrieved 20 May 2015.
- "Announcing Google Search Console - the new Webmaster Tools". Retrieved 2015-05-21.
- "Google Webmaster Tools is now Google Search Console!". Retrieved 2015-05-21.
- Boudreaux, Ryan (2013-06-18). "How to use Google Data Highlighter, part 1". TechRepublic. Retrieved 2013-06-20.
- DeMers, Jayson. "3 Steps to Take When You Suspect an Algorithmic Penalty From Google". searchenginejournal.com. Retrieved 7 March 2014.
- Cutts, Matt. "View manual webspam actions in Webmaster Tools". Google. Retrieved 7 March 2014.
- "Webmaster Tools API | Google Developers". Google Developers. Retrieved 2015-06-02.
- Jansen, Derek. "Manual Spam Action Revoked – But It’s Still Listed in Webmaster Tools". PP. Retrieved 31 March 2015.
Google typically takes 24-72 hours to remove the message within the "Manual Actions" section of Google Webmaster Tools.
- Google Search Console
- "Official Google Webmaster Central Blog". Webmaster Central Blog. Google. 2010-02-16. Retrieved 2010-02-16.
- "Official Google Webmaster Central Help Forum". Webmaster Central Help Forum. Google. 2010-02-16. Retrieved 2010-02-16.
- "What is Google Webmaster Tools and do I need to get involved with it if I’m not a webmaster". NeotericUK Blog. NeotericUK. 2014-07-16. Retrieved 2010-02-16.
- "Why You Would Render Your Pages In Webmaster Tools". Mark Flanighan Blog. Mark Flanighan. 2015-06-30. Retrieved 2015-06-30.