|Google X (2010–2015)|
|Industry||Research and development|
X Development (formerly Google X) is an American semi-secret research and development facility and organization founded by Google in January 2010, which now operates as a subsidiary of Alphabet Inc. X has its headquarters about a mile and a half from Alphabet's corporate headquarters, the Googleplex, in Mountain View, California.
On October 2, 2015, after the complete restructuring of Google into Alphabet, Google X became an independent Alphabet company and was renamed to X.
On 25 October 2018, The New York Times published an exposé entitled, "How Google Protected Andy Rubin, the ‘Father of Android’". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. A week after the article appeared, Google X executive Rich DeVaul resigned pursuant to a complaint of sexual harassment.
X's mission is to invent and launch "moonshot" technologies that aim to make the world a radically better place. A moonshot is defined by X as the intersection of a big problem, a radical solution, and breakthrough technology.
Project Glass is a research and development program by Google to develop an augmented reality head-mounted display (HMD). The intended purpose of Project Glass products would be the hands-free displaying of information currently available to most smartphone users, and allowing for interaction with the Internet via natural language voice commands. One Google Glass costs $1500.
After a successful use of free-space optical communication (FSOC) as a part of project Loon, X decided to conduct more tests in rural areas of India. The technology uses light beams which are developed by X's office in Visakhapatnam As of December 2017, X had set up 2,000 of these units in India, through a partnership with Andhra Pradesh State FiberNet Limited.
Waymo was a project by Google that involves developing technology for driverless cars. In December 2016, Google transitioned the project into a new company called Waymo, housed under Google's parent company Alphabet. The project was led by Google engineer Sebastian Thrun, director of the Stanford Artificial Intelligence Laboratory and co-inventor of Google Street View. Thrun's team at Stanford created the robotic vehicle Stanley which won the 2005 DARPA Grand Challenge and its US$2 million prize from the United States Department of Defense. The team developing the system consisted of 15 engineers working for Google, including Chris Urmson, Mike Montemerlo, and Anthony Levandowski, who had worked on the DARPA Grand and Urban Challenges.
The U.S. state of Nevada passed a law in June 2011 concerning the operation of driverless cars in Nevada. Google had been lobbying for driverless car laws. The license was issued to a Toyota Prius modified with Google's experimental driver-less technology. As of March 2016[update], Google had test driven their fleet of vehicles, in autonomous mode, a total of 1,498,214 mi (2,411,142 km).
Project Loon was a project of X that aims to bring internet access to everyone by creating an internet network of balloons flying through the stratosphere. It uses wireless routers in balloons that are above weather and plans to give access to the internet to those who can't reach it or are in need of help. In July 2018, Loon graduated from X and was made a subsidiary of Alphabet.
Project Wing was a project of X that aims to rapidly deliver products across a city by using flying vehicles, similar to the Amazon Prime Air concept. At the time of the announcement on August 28, 2014, it had already been in development secretly at Google for about two years, with full-scale testing being carried out in Australia. The flying vehicles take off vertically, then rotate to a horizontal position for flying around. For delivery, it hovers and winches packages down to the ground. At the end of the tether is a small bundle of electronics which detects that the package has hit the ground, detaches from the delivery, and is pulled back up into the body of the vehicle. Dropping the cargo or landing were found to be unfeasible, as users compromised the safety.
Malta was started in July 2017 to develop renewable energy storage systems by utilizing tanks of molten salt. The system works by transforming electrical energy to heat energy for storage, based on research by Robert B. Laughlin. Malta Inc. graduated from X in December 2018 with plans to develop a large-scale test of the technology for future commercial applications.
Dandelion was spun out as a company not under the Alphabet umbrella, aiming to sell geothermal energy systems to consumers.
Makani was a project that was acquired by X in May 2013 designed to produce wind energy using kites. The T-shaped planes are 85 feet wide and contain 8 turbines tethered to the ground. Compared to wind turbines, Makani's kites require 90% less material. In December 2016, Makani's kite became the first energy kite in the world to generate electricity. In February 2019, Makani was separated from X and became a subsidiary of Alphabet.
- The Google Contact Lens, a smart contact lens that aims to assist people with diabetes by constantly measuring the glucose levels in their tears, was announced by Google on January 16, 2014. This project, the nanodiagnostics project to develop a cancer-detecting pill, and other life sciences efforts are now being carried out by Verily.
- Google Brain is now a deep learning research project at Google which started as an X project. Considered one of the biggest successes, this one project has produced enough value for Google to more than cover the total costs of X, according to Astro Teller.
- Google Watch
- Project Insight
- Daydream View
- Foghorn, a project to produce liquid hydrocarbon fuel for vehicles using sea water as a source of carbon dioxide, extracted using membrane technology, and also as a source of hydrogen, using electrolysis. The project was killed by X in 2016 and the results published in 2018.
- Calcifer explored using lighter-than-air vehicles to move freight at lower cost in countries with poor transportation infrastructure. Abandoned in 2014 due to the high cost of prototyping and limited expected impact.
- The web of things, a way of connecting real-world objects to the Internet.
- Long lasting smartphone batteries.
- In October 2013, the existence of four Google barges was revealed, with the vessels registered under the dummy corporation By And Large. Two of the barges have a superstructure whose construction has been kept under the utmost secrecy, while speculations indicate they could be used as marketing for, and stores for, Google Glass. However, these are merely speculations. Others have suggested that it might be used as a floating data center.
Projects that X has considered and rejected include a space elevator, which was deemed to be currently infeasible; a hoverboard, which was determined to be too costly relative to the societal benefits; a user-safe jetpack, which was thought to be too loud and energy-wasting; and teleportation, which was found to violate the laws of physics.
In February 2016, Astro Teller, the X "Captain of Moonshots", gave a TED talk in which he described the X approach to projects. Unusual characteristics of the approach included constantly trying to find reasons to kill off projects by tackling the hardest parts first, and both celebrating and rewarding staff when projects were killed off due to failure.
On May 17, 2018, an internal video entitled The Selfish Ledger was leaked by The Verge, regarding reshaping society through total data collection. A spokesperson stated that "This is a thought-experiment by the Design team from years ago that uses a technique known as ‘speculative design’ to explore uncomfortable ideas and concepts in order to provoke discussion and debate. It's not related to any current or future products."
A number of companies have been acquired and merged into X, covering a diverse range of skills including wind turbines, robotics, artificial intelligence, humanoid robots, robotic arms, and computer vision. In 2013, X acquired Makani Power, a US company which develops tethered wings/kites with mounted wind turbines for low cost renewable energy generation. In 2014, it acquired product design and mechanical engineering firm Gecko Design, whose previous products included the Fitbit activity tracker and low-cost computers. As of 2015, X has acquired 14 companies: among them are Redwood Robotics, Meka Robotics, Boston Dynamics, and Jetpac. In June 2017, X sold Boston Dynamics to SoftBank Group.
A reporter from Bloomberg Businessweek visited the site in 2013 and described it as "ordinary two-story red-brick buildings about a half-mile from Google's main campus. There's a burbling fountain out front and rows of company-issued bikes, which employees use to shuttle to the main campus."
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A group of us from Google[x] started Project Glass to build this kind of technology…
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- "Google X ready to set up Development Centre in Visakhapatnam". Hindustan Times. December 15, 2018. Retrieved July 21, 2018.
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- John Markoff (October 9, 2010). "Google Cars Drive Themselves, in Traffic". The New York Times. Retrieved October 11, 2010.
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- John Markoff (May 10, 2011). "Google Lobbies Nevada To Allow Self-Driving Cars". The New York Times. Retrieved May 11, 2011.
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- Kovach, Steve (July 31, 2017). "Alphabet's 'moonshot' lab has a new project to store renewable energy". Business Insider. Retrieved December 27, 2018.
- Wiggers, Kyle (December 19, 2018). "Alphabet's X lab spins out molten-salt energy storage project Malta". VentureBeat. Retrieved December 27, 2018.
- Hanley, Steve (December 21, 2018). "Google X Spins Off Malta Molten Salt Energy Storage Business". CleanTechnica. Retrieved December 27, 2018.
- Kovach, Steve. "Google's parent company spun out a new business that heats your home with geothermal energy". Business Insider. Retrieved April 23, 2019.
- Shankland, Stephen (May 23, 2013). "Google X acquires kite-power startup Makani". CNET. CBS Interactive. Retrieved July 13, 2018.
- Bergen, Mark (August 4, 2017). "Alphabet's Green Energy Ambitions Hit Turbulence". Bloomberg News. Retrieved July 13, 2018.
- Li, Abner (August 4, 2017). "Various clean energy moonshots at X have hit roadblocks, including Makani kite project". 9to5Google. Retrieved July 13, 2018.
- "Makani produces 1st power with 600-kW kite". Renewables Now. May 18, 2017. Retrieved July 13, 2018.
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- Gayomali, Chris (April 15, 2014). "Google X Confirms The Rumors: It Really Did Try To Design A Space Elevator". Fast Company. Retrieved April 17, 2014.
- Gayomali, Chris (April 15, 2014). "This Is Why We Don't Have Google X Hoverboards Yet". Fast Company. Retrieved April 17, 2014.
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- D'Angelo, Alexa (June 9, 2017). "Why Google wanted to sell – and Softbank wanted to buy – Boston Dynamics, which makes crazy robots". Los Angeles Times. Retrieved June 9, 2017.
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