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Gorenje, d. o. o. - short name[1]
TypeSlovenian d.o.o.
IndustryHome appliances
Founded1950; 72 years ago (1950)
HeadquartersVelenje, Slovenia
Key people
Franjo Bobinac, President and CEO of Management Board
RevenueDecrease 1.186 billion (2018)[2]
−44,588,000 euro (2019) Edit this on Wikidata
Decrease (€111.17 million) (2018)[2]
Total assetsDecrease €1.061 billion (2018)[2]
Total equityDecrease €244.70 million (2018)[2]
Number of employees
c. 11,098 (2018)[2]

Gorenje (Slovene pronunciation: [ɡɔˈrɛ̀ːnjɛ]); stylized as gorenje), is a Slovenian major appliance manufacturer, founded in 1950 by Ivan Atelšek. It is based in Velenje, Slovenia. It is the fourth largest manufacturer of household appliances in Europe.[3] Appliances are sold under the company's own brands Gorenje, Mora, Atag, Pelgrim, Etna, Körting and Sidex, and are produced in the main production facility in Velenje as well as at the cooking appliances plant Mora Moravia in Mariánské Údolí (Czech Republic) and at the fridge-freezer plant in Valjevo (Serbia).

Since the company’s beginnings in 1950, Gorenje has expanded into a multinational corporation and the Gorenje Group includes 83 subsidiary companies, 59 of which are located outside Slovenia. In addition to household appliances, Gorenje manufactures ceramics, kitchen and bathroom furniture, and provides services in the fields of energy, ecology and trade. Its products for home, services and companies are present in over 90 countries, mostly in Europe. It cooperates with Swarovski, Pininfarina, Karim Rashid, and Ora-Ïto.

In June 2018, Hisense acquired 95% majority in Gorenje Group.[4][5]



In 1950, Gorenje was established by the Yugoslavian government in the village of Gorenje, Yugoslavia. Initially the company manufactured agricultural machinery. In 1958, Gorenje started producing solid-fuel cookers. In 1960, the company was relocated to the nearby town of Velenje. In 1961, Gorenje exported the first 200 cookers to Germany.[clarification needed]

In 1965, Gorenje started producing washing machines under the license from Zanussi. The first washing machine was PS 270 (a re-badge of Zanussi's eponymous 1964 Rex Superautomatic Mod. 270). A total of 10,886 units were produced until the end of 1966. A follow-up model, PS 275 (a re-badge of Zanussi's 1966 Rex T4), was launched in 1967. The first two models were only assembled in Velenje, as all parts and components came from Italy. Other well-known models include PS603,PS613 PS652, PS653, PS653BIO,PS653R (with water tank) and PS663, PS663BIO, PS664BIOR (Gorenje produced these models independently, although the case looks the same as the Zanussi-Rex)launched in 1968. In 1969, the production of refrigerators was launched.


During the 1970s, the product range was expanded to kitchen units, ceramics, medical equipment, telecommunications devices, TV sets and other electrical goods. Gorenje continued its expansion and employed over 20,000 people during the 1970s. It also began establishing a distribution and sales network in Western Europe (Germany, Austria, France, Denmark and Italy) and Australia. In 1978, Gorenje bought the German manufacturer Körting.

In 1980s, Gorenje narrowed its focus on production of domestic appliances. Also, the UK and the USA are added to the export market network during the 1980s. 1987 the New Line product line is launched.


From 1991 to 1996, Gorenje continued to expand its distribution and sales network in Eastern Europe. In 1997, Gorenje became a publicly traded joint stock company.


In 2000, the first appliances collection designed by the Italian design studio Pininfarina is launched. In 2004, a new laundry range launched featuring a model (WA65205) with a touchscreen control panel, electric door opener, electric detergent drawer, and the first washing machine with, as of 2021 still, the world's fastest spin speed: 2000 RPM.

In 2005, Gorenje took over the Czech manufacturer of kitchen ranges Mora Moravia.

In 2006, several new facilities were opened. A new refrigerator and freezer plant was opened in Valjevo, a water heater and radiator plant is opened in Stara Pazova (Serbia).

Also, the second collection of household appliances Gorenje Pininfarina, designed by the Italian designer studio Pininfarina, was launched. The fridge freezer made with CRYSTALLIZEDTM - Swarovski Elements was launched. Also, the cooperation with the French star designer Ora-Ïto was announced.

In 2007, the Gorenje Ora-Ïto Collection is launched in Istanbul. The first Gorenje Pink Oldtimer is sold at the charity auction for raising money in a campaign cancer.

In 2008, Gorenje continued its cooperation with Pininfarina and launches the Gorenje Pininfarina Black collection. The top-notch Dutch provider of white goods ATAG was acquired. Also, Gorenje took part at the Internationale Funkausstellung Berlin fair in Berlin, unveiling its innovative fridge-freezer Gorenje "Made for iPod." The Gorenje Ora-Ïto White collection of appliances was launched.

In 2009, Gorenje participates at the Milan Design Week presenting Mini hot plate Mrs. Dalloway, Gorenje designed by Nika Zupanc.


In 2010, Gorenje took over Swedish appliance manufacturer Asko Appliances.

In 2013, Gorenje sold a 13% stake in the firm to Japanese powerhouse Panasonic for around €10 million.[6]

In June 2018, the Chinese company Hisense became the majority shareholder in Gorenje Group with 95.42%.[4] A total of 5,165 shareholders accepted the takeover bid of 12 euros per share, which valued the company at 293 million euros.[5]

The company was transformed to a limited liability company (d.o.o.) in March 2019.[7]

Gorenje Business Aviation[edit]

Business Aviation Gorenje - Cessna Citation I 1988 YU-BIA

In 1973 Gorenje bought the Piper PA-34 Seneca YU-BIL aircraft for the business flights of the Gorenje system, and later an even better quality pressurized Piper PA-31 Navajo YU-BKY aircraft. In 1978, Gorenje purchased a seven-seater Cessna Citation I YU-BIA private jet. In 1989, the aircraft was replaced by a ten-seater Cessna Citation II YU-BPL, SL-BAC, S5-BAC. Gorenje used the aircraft for its business needs, the needs of business partners and policy. Gorenje ceased its aviation business in 1995. Traveling with business aircraft was widely respected around the world, which is why Gorenje was taken as a serious business company.


Gorenje is the general sponsor of Slovenian Nordic Ski Teams, the Gorenje Handball Club, the French football championship Coupe de la Ligue, and the institution Sport & Media.


From 1954, for this company, there have been four different logos. The first logo of company is used from 1954 to 1963, the second logo is used from 1963 to 1971, the third logo is used from 1971 to 1977, and the fourth and current logo is in use from 1977.


  1. ^ "Izkaznica družbe - Gorenje".
  2. ^ a b c d e "Gorenje Group Annual Report 2018" (PDF). gorenje.com. Retrieved 19 April 2019.
  3. ^ "Gorenje - Intelligent Appliances". Slovenia.si. Republic of Slovenia. Archived from the original on 15 July 2010. Retrieved 12 August 2009.
  4. ^ a b "China's Hisense ups stake in Slovenia's Gorenje to over 95 percent". reuters.com. 28 June 2018. Retrieved 12 January 2019.
  5. ^ a b "After a successful takeover bid, Hisense will own 95-percent of Gorenje". www.gorenjegroup.com.
  6. ^ Marja Novak (5 July 2013). "Panasonic to buy stake in Slovenia's Gorenje". Reuters.
  7. ^ "Gorenje transformed to a limited liability company (d. o. o.)". Retrieved 19 March 2019.

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