Around the time he began his career at Channel One News, Chopra changed the spelling of his given name from "Gautama" to "Gotham." Chopra said that he changed the spelling because he was tired of "Gautama" being mispronounced in the United States. He is a partner in Chopra Media, with his sister, Mallika Chopra. Together they launched IntentBlog and Virgin Comics. In September 2008, Gotham and Virgin Comics co-founder Sharad Devarajan led a management buyout of Virgin Comics and renamed the Company, Liquid Comics.
On July 3, 2009, Chopra gave an interview on CNN's Larry King Live at Neverland Ranch saying that he knew pop star Michael Jackson through his father for over two decades. He had also written about his friendship with Jackson on June 26, 2009 in the Huffington Post. He wrote about Jackson calling him at his dorm when he was a student at Columbia, asking him to help write lyrics for songs and about working with Jackson at his hotel suite in Manhattan as an informal "lyrical advisor." He recalled how Jackson called him at night "in a panic" after he had just married Lisa Marie Presley and asked him if he had any married advice. He said he first met Jackson when he was 15 and spent days at the Neverland Ranch with his friends, sisters and cousins. He recalled Jackson's visits to his parents' house and spending a summer with Jackson on the Dangerous Tour. He said their relationship continued after they both became fathers and recalled going to Jackson's house a few years ago with his wife Dr. Candice Chen, a physician, to help when Michael Jackson had an accidental fall. He said parenting was the focus of his last conversations with Jackson in the last few months before Jackson's death.