Gottfried Krueger Brewing Company
|Location||Newark, New Jersey, USA|
|Key people||Gottfried Krueger|
The Gottfried Krueger Brewing Company was a brewery in Newark, New Jersey founded by Gottfried Krueger and John Laible (Gottfried's Uncle) in 1858. The company produced Krueger Beer, which was the first beer to be produced in cans on January 24, 1935.
Krueger's was founded 1858; however, its roots go further back. In 1851 Louis Adam and J. Braun met to form a new brewery, but Braun died, so Adam partnered with John Liable to form Liable & Adam. In 1851, Liable invited his nephew from Germany, Gottfried Krueger, then 16, to assist in the brewery. In 1858, Adams took over the brewery and Liable invested in Krueger, until 1865, when Krueger partnered with Gottlieb Hill to purchase Louis Adam's brewery under the Hill & Krueger banner. The brewery went from 4,000 to 25,000 within 10 years. When Hill passed in 1875 Kruger became sole owner and changed the brand to G. Kruger Brewing Company.
1882 began a period of huge success for Krueger. He joined a syndicate with Peter Hauck and Anton Hupfel to become the United States Brewing Company. Kruger then purchased a large stake in Lyons & Sons Brewery, The Home Brewing Co., Eagle Brewery, and Union Brewery. In 1908 United States Brewing bought Trefz Brewery (most known for the "River of Beer" incident in 1889) and Albany Brewery and produced more than 500,000 barrels a year. In 1914 Gottfried was visiting Germany when World War I broke out and was forced to stay until the war ended. Prohibition forced the closure of the brewery and Gottfried died in 1926.
During Prohibition, Krueger Brewing made an honest living selling near beer and soda. This gave them a distinct advantage when Prohibition ended, so the brewery was able to produce beer at 3.2% Alcohol By Weight the morning of April 7th, 1934 - right into cups. According to one source, it took two days for the line in the front of the brewery to return to order.. In 1935, Krueger was the first company to produce beer in cans, thanks to a partnership with American Can Company. This was a big risk, so American Can offered to install the equipment for free and Krueger would only pay for it if the plan was successful. The cans were initially shipped to the farthest point of Kreuger's distribution area, Richmond, Virginia. By 1952, the Newark plant was producing one million barrels a year. Unfortunately, the 1950s saw consolidation in the brewing industry, and breweries like Anheuser-Busch and Miller squeezed out market share. In 1961, Krueger was licensed to Narragansett Brewing until production ceased.
- (2006). "Krueger Ale: 1951", RustyCans.com.
- "An Illustrated History of the American Beer Can", Keglined.com.
- "Beer, Its History and Its Economic Value as a National Beverage" by Frederick William Salem
- "North Jersey Beer" by Chris Morris
- "Jersey Brew: The Story of Beer in New Jersey" by Michael Pellegrino