Gottfried Krueger Brewing Company

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Krueger Brewery
KruegerBeer.jpg
TypeBrewery
LocationNewark, New Jersey, USA
Opened1958
Closed1961
Key peopleGottfried Krueger

The Gottfried Krueger Brewing Company was a brewery in Newark, New Jersey founded by Gottfried Krueger and John Laible (Gottfried's Uncle) in 1858. The company produced Krueger Beer, which was the first beer to be produced in cans on January 24, 1935.[1][2]

History[edit]

Krueger's was founded 1858; however, it's roots go further back. In 1851 Louis Adam and J braun met to form a new bbrewery, but Braun died, so Adam partnered with John Liable to form Liable & Adam. In 1851, Liable invited his nephew from Germany, Gottfried Krueger, then 16, to assist in the brewery. In 1858, Adams took over the brewery and Liable invested in Krueger, until 1865, when Krueger partnered with Gottlieb Hill to purchase Louis Adam's brewery under the Hill & Krueger banner. The brewery went from 4,000 to 25,000 within 10 years. When Hill passed in 1975 Kruger became sole owner and changed the brand to G. Kruger Brewing Company.[3]

1882 began a period of huge success for Krueger. He joined a syndicate with Peter Hauck and Anton Hupfel to become the United States Brewing Company. Kruger then purchased a large stake in Lyons & Sons Brewery, The Home Brewing Co., Eagle Brewery, and Union Brewery. In 1908 United States Brewing bought Trefz Brewery (most know for the "River of Beer" incident in 1889) and Albany Brewery and produced more than 500,000 barrels a year. In 1914 Gottfried was visiting Germany when World War I broker out and was forced to stay until the war ended. Prohibition forced the closure of the brewery and Gottfried died in 1926.[4]

Post Prohibition[edit]

During Prohibition Krueger Brewing made an honest living selling near beer and soda. This gave them a distinct advantage when Prohibition ended, so the brewery was able to produce beer at 3.2% ABV the morning of April 7th 1934 right into cups. According to one source, it took two days for the line in the front of the brewery to return to order.[5]. In 1935 Kruger is the first company to produce beer in cans, thanks to a partnership with American Can Company. This was a big risk, so American Can offered to install the equipment for free and Krueger would only pay for it if the plan was successful. By 1952 the Newark plant is producing one million barrels a year. Unfortunately, the 1950's saw consolidation in the brewing industry and breweries like Anheuser-Busch and Miller squeezed out market share. In 1961 Kruger was sold to Narragansett Brewing. In 1965, Falstaff Brewing purchased Narragansett and the Newark plant was shuttered. Pabst eventually acquired the brand in 1975 and retired the brand. By 1984 Krueger and all other NJ breweries were closed, except for Anheuser-Busch.[6]

References[edit]

  1. ^ (2006). "Krueger Ale: 1951", RustyCans.com.
  2. ^ "An Illustrated History of the American Beer Can", Keglined.com.
  3. ^ "Beer, Its History and Its Economic Value as a National Beverage" by Frederick William Salem
  4. ^ "North Jersey Beer" by Chris Morris
  5. ^ "Jersey Brew: The Story of Beer in New Jersey" by Michael Pellegrino
  6. ^ "North Jersey Beer" by Chris Morris

External links[edit]