Graeme Codrington

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Graeme Trevor Codrington
Graeme Codrington at CAPS 2010.jpg
Codrington speaking at Canadian Association of Professional Speakers in 2010
Born8 October 1970
NationalitySouth Africa / British
Occupationbusiness consultant, speaker, and writer

Graeme Codrington is a South African author, futurist and strategy consultant, and a founding director of strategic insights firm, TomorrowToday.[1][2]

Early life and education[edit]

Codrington was born in 1970 in Johannesburg and is the oldest of three children. He attended Parktown Boys' High School and matriculated in 1988. He obtained a Bachelor of Commerce from the University of Witwatersrand, Bachelor of Arts from the University of Zululand, Honours in Youth Ministry from the Baptist Theological College of Southern Africa, a Masters in Diaconology from the University of South Africa, and a DBA from Rushmore University.[2]


Codrington is best known for his work on Generational Theory. In 2001, he completed a Masters Thesis applying the work of Neil Howe and William Strauss's Strauss–Howe generational theory to South Africa and Africa. His insights into generational theory resulted in two books published by Penguin, and have since been cited over 50 times in other research and publications.[3] He is often called upon as a commentator on social and future trends. Codrington's work is used by a variety industries as varied as insurance,[4] hospitality,[5] marketing[6][7] branding,[8] local government,[9] Christian ministry,[10] human resources,[11] and financial advisory services.[12]

Codrington and his theories have been featured in many magazines and journals, including cover features in Style (Nov 2006),[13] Future Company (March 2001)[14] ThinkSales (Mar–Apr 2011),[15] Leadership (May 2011),[16] HR Future (Dec 2005),[17] FinWeek (27 Sep 2007),[18] and features in Men's Health (July 2007),[19] MoneyWeb,[20] Management Today,[21] Meetings Professionals International's One+ magazine (Dec 2011)[22] and Entrepreneur SA.[23]

Codrington was featured in Africa's longest running investigative journalism TV show, Carte Blanche for his work on great companies to work for and staff engagement.[24]

He is a guest lecturer on adjunct faculty at the London Business School,[25] Duke Corporate Education[26][27] and the Gordon Institute of Business Science.[28] He is also on the faculty of the Institute for Management Studies[29] and on the faculty of the Liberty University MBA and PhD courses run in Tehran, Iran by Hamayesh Farazan[30] Graeme spoke at the TEDx SquareMile event in November 2012 on The Third Wave of the Digital Age.[31]



  • Coats, Keith; Codrington, Graeme (2015). Lessons for future focused leaders. London: TomorrowToday Global. ISBN 9781512286724.
  • Codrington, Graeme (2014). An Introduction to The Enemy Within: Nine key issues holding your company and your team hostage - and what to do about them to ensure success in a turbulent world (An ebook). London: TomorrowToday Global. ASIN B00WROLSAI.

Codrington's first four books were all published by Penguin Books:

  • Fourie, Louis; Codrington, Graeme; Grant-Marshall, Sue (2002). Mind over money. Sandton: Penguin Books. ISBN 9780143024095.
  • Codrington, Graeme; Grant-Marshall, Sue (2011). Mind the gap (Updated ed.). Johannesburg: Penguin Books. ISBN 9780143528418.
  • Bush, Nikki; Codrington, Graeme (2008). Future-proof your child : parenting the wired generation. Johannesburg, South Africa: Penguin Books. ISBN 9780143025801.
  • Dawkins, Kerry; Codrington, Graeme (2012). Navigating your career : five steps to success in the new world of work. Johannesburg: Penguin Books (South Africa). ISBN 9780143530268.

Contributing author[edit]

  • Chapter: Stevens, Alan; du Toit, Paul (2013). The Exceptional Speaker. Congruence Press. ISBN 978-0620558174.[32]
  • Forward: Fargher, Meg; Dooley, Helen (2012). The Adolescent Storm – A handbook for parents. Penguin. ISBN 9780143024927.

Peer-reviewed articles[edit]

  • Expanding Youth Professionals Opportunities; In, Journal of Youth and Theology, Volume 3, Number 1, April 2004, published by IASYM[33]

Regular columns[edit]

  • WITS Business School Journal[34]
  • BizNews[35]
  • BizCommunity[36]

Other articles[edit]


  • Academy for Chief Executives Speaker of the Year Award 2007[39]
  • GlobalCSP (Certified Speaking Professional) award from the Global Speakers Federation, 2014[40][41]
  • Best Presentation, South African Market Research Association Annual Convention, 2004[42]

Personal life[edit]

Codrington married Jane Booth in 1991, and they have three children.[citation needed] They lived in London from 2008 to 2012, and now reside in Johannesburg, South Africa.[citation needed]


  1. ^ "TomorrowToday International". Retrieved 18 June 2014.
  2. ^ a b "Graeme Codrington | Who's Who SA". Archived from the original on 21 August 2014. Retrieved 18 June 2014.
  3. ^ "Google Scholar". Retrieved 18 June 2014.
  4. ^ Morelli, Steve. "How To Use Social Media in the Know-It-All World – Top News". Retrieved 18 June 2014.
  5. ^ Perkins, Carina (9 June 2014). "Hospitality Generation Y". Retrieved 18 June 2014.
  6. ^ "Generation X and the boomerang effect". Marketing Update. 15 May 2014. Retrieved 18 June 2014.
  7. ^ Mulrooney, Bronwyn (2006). "Don't Generalise, Generation-alise" (PDF). Marketing Mix.[permanent dead link]
  8. ^ de Waal, Mandy (July – August 2008). "Go For the Gap" (PDF). Brand Report.[permanent dead link]
  9. ^ "Codrington leaves Managers in Awe". 22 February 1999. Retrieved 18 June 2014.
  10. ^ "XEE (youth and adult)". Archived from the original on 18 June 2014. Retrieved 18 June 2014.
  11. ^ "How Dare They? Understanding and Working With Generation Y". Human Capital Review. Retrieved 18 June 2014.
  12. ^ "Blanket advice 'will not fill generation gaps' – New Model Adviser®". 17 October 2008. Retrieved 18 June 2014.
  13. ^ Grant-Marshall, Sue (November 2006). "Blame it on the kids" (PDF). Style.[permanent dead link]
  14. ^ Schlemmer, Lawrence (March 2001). "Generation Y" (PDF). Future Company.[permanent dead link]
  15. ^ "How Your Prospects Really Think" (PDF). ThinkSales magazine. March – April 2011.[permanent dead link]
  16. ^ "Ready for the Unexpected" (PDF). Leadership Journal. May 2011.[permanent dead link]
  17. ^ "Trends for 2006 in the spotlight" (PDF). HR Future. December 2005.[permanent dead link]
  18. ^ Els, Frik; Jekwa, Sizwekazi (27 September 2007). "Take your job and shove it" (PDF). Finweek.[permanent dead link]
  19. ^ McNally, Paul (July 2007). "The Wisdom of Ages" (PDF). Men's Health.[permanent dead link]
  20. ^ "Mind the gap – South Africa". Moneyweb. Retrieved 18 June 2014.
  21. ^ "Are firms failing to meet challenges of new technology?". Management Today. 24 January 2011. Retrieved 18 June 2014.
  22. ^ "Paul Bridle Asks The Experts" (PDF). One+. December 2011. p. 24. Archived from the original (PDF) on 21 August 2014. Retrieved 18 June 2014.
  23. ^ (25 April 2012). "Retaining Young Talent". Retrieved 18 June 2014.
  24. ^ "Great Companies to Work For" (video). Carte Blanche. 2006.
  25. ^ "Thought Leaders Network" (PDF). London Business School Thought Leaders Network brochure. p. 10. Archived from the original (PDF) on 21 August 2014.
  26. ^ "Our Educators". Duke CE. Archived from the original on 5 June 2014. Retrieved 18 June 2014.
  27. ^ "Graeme Codrington: The Tides of Change". Archived from the original on 26 June 2014. Retrieved 18 June 2014.
  28. ^ "Archived copy". Archived from the original on 24 September 2015. Retrieved 18 June 2014.CS1 maint: Archived copy as title (link)
  29. ^ "Dr. Graeme Codrington". 7 February 2014. Retrieved 18 June 2014.
  30. ^ "Speakers". Archived from the original on 14 June 2014. Retrieved 18 June 2014.
  31. ^ Added (11 December 2012). "Watch "The Third Wave of the Digital Age_Graeme Codrington@TEDxSquareMile.mp4" Video at TEDxTalks". Retrieved 18 June 2014.
  32. ^ "Contributors". The Exceptional Speaker. Retrieved 18 June 2014.
  33. ^ "The International Association for the Study of Youth Ministry – Journal". Archived from the original on 21 August 2014. Retrieved 18 June 2014.
  34. ^ "WITS Business School Journal". Retrieved 18 June 2014.
  35. ^ "Graeme Codrington Archives". 13 June 2014. Retrieved 18 June 2014.
  36. ^ "Dr Graeme Codrington's blog on Bizcommunity". Retrieved 18 June 2014.
  37. ^ "Themed Articles – Leading and Connecting with the Next Generation by Understanding Generational Differences". Lausanne World Pulse. 11 February 1990. Retrieved 18 June 2014.
  38. ^ GRAEME CODRINGTON, Futurist and author (28 October 2011). "75m of us will mean death of NHS, benefits...and your dining room | The Sun |Features". The Sun. Retrieved 18 June 2014.
  39. ^ "Expert Speakers for the Academy for Chief Executives". Archived from the original on 21 August 2014. Retrieved 18 June 2014.
  40. ^ "Global Speakers Federation | Find a Speaker". Retrieved 18 June 2014.
  41. ^ "Recipients of the CSPGlobal Designation". GSF. Retrieved 19 June 2014.
  42. ^ "Southern African Marketing Research Association (SAMRA) | – Quality Research, Quality Decisions". SAMRA. Retrieved 18 June 2014.

External links[edit]