Plus (TV channel)
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Logo used from 2002 until 2006
|Launched||1 October 1996|
|Closed||1 November 2006|
|Owned by||Granada Sky Broadcasting|
|Formerly called||Granada Plus (1996-1998)
G Plus (1999-2002)
|Replaced by||ITV Comedy, ITV Drama|
Availability at time of closure
|Sky Digital||Channel 118|
Plus was a digital channel run by Granada Sky Broadcasting. It was launched on 1 October 1996 under the original name of Granada Plus, and during its availability it underwent successive rebrands as G Plus, G+ and then simply Plus. However, it remained widely referred to by the public at large by its original name. On 1 November 2006, it was permanently closed down by ITV plc in an attempt to bring its replacement, ITV Comedy and ITV Drama, on Sky.
Granada Plus was launched on 1 October 1996 at 19:00. From launch, the channel initially showed only programmes made originally by Granada Television and London Weekend Television (itself recently acquired by Granada Television), such as On the Buses, Crown Court, The Comedians and The Wheeltappers and Shunters Social Club. One of the channel's biggest attractions was a thrice-daily repeat of classic Coronation Street episodes from 1976.
Many of these programmes would have been unshown since their original transmissions, and hence were of value to those interested in classic television, but these early schedules lacked the commercial appeal of rival channel UK Gold, which had long since moved from showing little-seen gems to showing television's 'greatest hits'.
It was not long before Granada Plus revamped their on-screen identity, and in order to look more contemporary, they started showing more recent programmes made by the ITV network (at the time, Granada were busy buying up old rivals such as Yorkshire Television and Tyne Tees Television, in preparation for a unified ITV plc), as well as programme stock which had been originally shown on the BBC. Granada Plus also began screening many classic US shows popular with British viewers and airing promos with the stars of those shows (such as James MacArthur for Hawaii Five-O, Cheryl Ladd for Charlie's Angels, Philip Michael Thomas for Miami Vice and Ben Murphy for Alias Smith and Jones). The channel also aired British premieres of at least three US series: 10-8: Officers on Duty, Fortune Hunter and the 1988 revival of Mission: Impossible.
Many of the channel's programmes were cut by up to 5 minutes for commercial timing purposes, which was not a popular choice with viewers.
The future of Plus came into doubt by late 2003, when ITV had planned for a new channel similar to Plus to be launched. Originally conceived as 'ITV Gold', it evolved in its conception to ITV3. It would have been originally launched on both Freeview, NTL and Telewest, with a later launch on Sky in March 2005, likely due to ITV rejecting a deal to encrypt ITV3, and the limitations faced by Sky boxes in exceeding the 500 channel limit. Due to the similarity in both channels' content, many believed that ITV3 would replace Plus, only for this rumour to be frequently debunked by GSB themselves. ITV also looked to either sell or close the GSB channels.
However, come 1 November 2004 — ITV 3's launch date — it was looking increasingly likely that ITV plc's new channel would not be launched on Sky Digital. However, frantic discussions were going on behind the scenes: ITV wanted the 7 million or so Sky viewers available; Sky did not want to give Freeview any advantage; and to further complicate matters, ITV wanted the new channel to be as high up on the EPG as possible. ITV looked into Plus, which was in a high EPG slot, channel 118. Plus also had access to archives of programmes that were sought after by ITV for the new channel.
At 13:00 on that day, just 8 hours before launch, ITV and Sky finally reached a deal: ITV would buy out Sky's 49.5% stake in GSB for £10 million. This meant ITV plc completely took full control of the two GSB channels, Plus and Men & Motors.
Shortly afterwards, ITV plc decided to close Plus, and moved ITV2 to channel 118 making space for ITV3.
An hour-and-a-half later that afternoon, while in the middle of a commercial break, Plus suddenly cut to a closedown slide, and, on digital cable and satellite platforms, shortly afterwards disappeared. The final programme on Plus was Pie in the Sky, but only half of it was shown before ITV ceased transmission of Plus. On Sky, Plus was immediately removed minutes after closure, with ITV2 and ITV3 appearing on channels 118 and 119 in an EPG update. On NTL and Telewest, Plus broadcast a GSB logo with looped music, before cutting into a test card asking viewers to move to ITV3. Transmission of Plus officially ceased at 17:15, when it was replaced by holding slides for ITV3. The channel was replaced on digital cable and satellite, but on analogue cable, the closedown slide remained for over 5 years before being removed in the spring of 2011.
The team at Plus were caught unaware as they had sent out their regular highlights email at 15:50. ITV3 launched at 21:00.
- As exhibited at: http://www.youtube.com/watch?v=qUbyTNqKE9M. November 23, 2010. Retrieved October 8, 2012.