Grant McCracken

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Grant McCracken
McCracken speaks on Reason TV in 2021
McCracken speaks on Reason TV in 2021
OccupationAuthor lecturer
GenresCulture, commerce, business
Notable worksChief Culture Officer, Transformations

Grant David McCracken (born 1951) is a Canadian anthropologist and author, known for his books about culture and commerce.[1][2] He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and was a member of Convergence Culture Consortium at MIT.[1] He holds a Ph.D. in anthropology from the University of Chicago.[1] He coined the term the Diderot effect.[3] He lives in Rowayton, Connecticut.[4]


  • 1988 The Long Interview
  • 1990 Culture and Consumption
  • 1996 Big Hair
  • 1997 Plenitude
  • 2005 Culture and Consumption II
  • 2006 Flock and Flow
  • 2008 Transformations
  • 2009 Chief Culture Officer
  • 2012 Culturematic
  • 2016 Dark Value
  • 2020 The New Honor Code
  • 2022 Return of the Artisan

See also[edit]


  1. ^ a b c "Psychology Today Profile". Psychology Today. February 2005. Archived from the original on 2014-02-20.
  2. ^ Lee, Kate. Culturematic Review. Publishers Weekly. (March 26, 2012)
  3. ^ Lorenzen, Janet A. (2015). "Diderot Effect". The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. p. 1. doi:10.1002/9781118989463.wbeccs095. ISBN 9781118989463.
  4. ^ Source: Indiana University Press bio, accessed 25/1/2008

External links[edit]