Grant McCracken

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Grant McCracken
Born Canada
Occupation Author Lecturer
Genres Culture, Commerce, Business

Grant David McCracken (born 1951) is a Canadian anthropologist and author, known for his books about culture and commerce.[1][2] He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and is a member of Convergence Culture Consortium at MIT.[1] He holds a Ph.D. in anthropology from the University of Chicago and is a research affiliate at MIT.[1] He discovered the Diderot effect. He has been a consultant for many corporations, including the Netflix, Google, Amazon, IBM, Herman Miller, IKEA, Ford Foundation, and the White House.[1] He lives in Rowayton, Connecticut.[3]


  • 1988 The Long Interview
  • 1990 Culture and Consumption
  • 1996 Big Hair
  • 1997 Plenitude
  • 2005 Culture and Consumption II
  • 2006 Flock and Flow
  • 2008 Transformations
  • 2009 Chief Culture Officer
  • 2012 Culturematic
  • 2016 Dark Value

See also[edit]


  1. ^ a b c d "Psychology Today Profile". Psychology Today. February 2005. 
  2. ^ Lee, Kate. Culturematic Review. Publishers Weekly. (March 26, 2012)
  3. ^ Source: Indiana University Press bio, accessed 25/1/2008

External links[edit]