|Names||Creative director, art director|
|Advertising, book design, branding, illustration, page layout, typography, webcomic, web design|
|Competencies||Technical knowledge, cultural relevance|
|Production artist, graphic artist, website designer, desktop publishing|
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
The examples and perspective in this section deal primarily with North America and do not represent a worldwide view of the subject. (December 2018)
Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative prototyping and user testing can be used to determine the success or failure of a visual solution.[buzzword] Approaches to a communications problem are developed in the context of an audience and a media channel. Graphic designers must understand the social and cultural norms of that audience in order to develop visual solutions[buzzword] that are perceived as relevant, understandable and effective.
Graphic designers should also have a thorough understanding of production and rendering methods. Some of the technologies and methods of production are drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). Frequently, designers are also called upon to manage color in different media. For instance, graphic designers use different colors for digital and print advertisements. RGB - standing for red, green, blue - is an additive color model used for digital media designs. However, the CMYK color model is made up of subtractive colors - cyan, magenta, yellow, and black - and used in designing print media. The reason for the different models is that when designing print ads, colors look different on the screen and when printed onto paper. For example, the colors appear darker on paper than on screen. 
- ^ Jessica Helfand. "What is graphic design?". AIGA. Retrieved 2009-06-29.
it is the art of visualizing ideas
- ^ a b "NASAD Competencies Summary".
- ^ Dabner, David (2009). The new graphic design school : A foundation course in principles and practice (4th ed.). Chichester: John Wiley & Sons, Incorporated. ISBN 9780470466513.