From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Available inEnglish
Current statusActive

Graphiq (formerly FindTheBest) is a semantic technology company[1] that uses artificial intelligence to rapidly create interactive data-driven infographics.[2] Its intent is similar to Wolfram Alpha which is designed to provide users with direct information on a variety of subjects rather than going through a search engine.

Graphiq is based in Santa Barbara, California and has raised $32 million in total funding from venture funding companies by 2013.[2][3][4][5]

In May 2017, Amazon acquired Graphiq for an estimated $50 million.[6] Graphiq announced that its features for news publishers would no longer be available on July 21, 2017 as part of the transition.


The company was founded in 2009 as FindTheBest by Kevin J. O'Connor, former CEO and co-founder of DoubleClick, Scott Leonard and Brayton Johnson.[7] The site was publicly launched in 2010 with nine comparison categories, including health, education, business, and sports.[8][9] The venture was funded with an initial investment of $750,000 each from the founders, followed by $2 million by Kleiner Perkins Caufield & Byers in December 2010.[9]

In 2011, Kleiner Perkins Caufield & Byers invested an additional $4 million into the company.[10] It also received an additional $11 million in Series B funding from New World Ventures, Montgomery & Co., Kleiner Perkins Caufield & Byers, Pritzker Group Venture Capital and others.[11] In May 2014, FindTheBest had reached 23 million visits per month and employed a team of approximately 110 people.[12]

In 2011, it launched The AssistMe option was added in 2012. In January 2013, the company made its first international expansion and launched sites in Spain, South Korea, and New Zealand. In April 2013, the company launched sites in Germany and the United Kingdom.[12] Its real estate research site FindTheHome launched in 2014.[13]

In August 2015, the company rebranded to Graphiq Inc. and launched a new set of tools for publishers.[14][15] At the time, the company's database included 1 billion entities, 120 billion attributes and 25 billion relationships.[15]


Graphiq's flagship product for online content creators, Graphiq Search,[16] allows users to access its library of 10B+ interactive visualizations.[2] Additionally, Graphiq offers 22 vertically aligned research sites[17] that allow consumers to research important topics. The company states that 33 million visitors use Graphiq research sites every month.[18][19] The data from Graphiq is mined from a variety of public and private sources and presented to users in a visual table with filters and ratings.[3]

The company's primary consumer interface is a group of vertically aligned research sites, which let users research products and services on a desktop or mobile device[9][20] They can also add or edit product and service listings. Each edit is reviewed by Graphiq's team before it goes live.[21]

The company's products for online content creators and journalists included Graphiq Search, Feed and Plugins.[22] Publishers that use Graphiq visualizations include AOL, MSN, The International Business Times and Hearst Newspapers.[15] In August 2016, Reuters announced a partnership with Graphiq to deliver a suite of interactive visualizations to Reuters customers.[23][24][25] In October 2016, The Associated Press announced an expanded collaboration with Graphiq to introduce paired visualizations with AP text content.[2][26]


As of February 15, 2017[27]

Business model[edit]

The site attempts to bridge the gap between search engines like Google and review-type services like Yelp. O'Connor describes it as a "research engine." Each research site is free for consumers and monetized with advertisements.[28][29] The visualizations pull from the same database that powers the research sites and each visualization includes the Graphiq logo and a link back to one of the company's research sites where they monetize users with advertisements.


  1. ^ "Graphiq | About". Archived from the original on 2015-09-07. Retrieved 2016-11-17.
  2. ^ a b c d "Meet the A.I. Startup That's Whipping Up Infographics for Thousands of Newspapers in the U.S." 2016-10-18. Retrieved 2016-11-17.
  3. ^ a b Leena Rao (March 5, 2013). "Data-Driven Comparison Shopping Platform FindTheBest Raises $11M From New World, Kleiner Perkins And Others". TechCrunch. Retrieved May 21, 2013.
  4. ^ Steve Lohr (March 10, 2013). "Algorithms Get a Human Hand in Steering Web". The New York Times. Retrieved May 21, 2013.
  5. ^ "FindTheBest Names the Most Coveted Products for Dads and Grads in Popular Gift Categories". NBC News. April 24, 2013. Retrieved May 21, 2013.[dead link]
  6. ^ ""Amazon acquires Santa Barbara start-up Graphiq to try to bolster Alexa"". Los Angeles Times. tronc, Inc. Retrieved 1 August 2017.
  7. ^ "Company Overview of FINDTHEBEST.COM, Inc". Bloomberg Businessweek. Retrieved May 21, 2013.
  8. ^ Dylan Tweney (December 7, 2011). "FindTheBest upgrades with even more visual comparisons of almost everything". VentureBeat. Retrieved May 21, 2013.
  9. ^ a b c Greg Sterling (August 2, 2010). "DoubleClick Founder Launches Structured "Decision Engine"". Search Engine Land. Retrieved May 21, 2013.
  10. ^ "FindTheBest U.S. Market Research - Alexa". Alexa Internet, Inc. Retrieved 2013-11-19.
  11. ^ "FindTheBest Lands $11M For Comparison Engine". March 5, 2013. Retrieved May 21, 2013.
  12. ^ a b "FindTheCompany releases data on 30M businesses to clue in consumers". VentureBeat. Retrieved 25 June 2013.
  13. ^ "Research engine publishing real estate agent performance statistics". Inman. Retrieved 2016-11-17.
  14. ^ "FindTheBest Rebrands as Graphiq; Launches New Data Visualization Products for Online Publishing Industry". Retrieved 2016-11-17.
  15. ^ a b c Ha, Anthony. "FindTheBest Becomes Graphiq, Launches New Visualization Tools For Publishers". TechCrunch. Retrieved 2016-11-17.
  16. ^ "Graphiq Search". Archived from the original on 2017-05-17. Retrieved 2016-11-17.
  17. ^ "Graphiq Research Sites". Archived from the original on 2015-09-07. Retrieved 2016-11-17.
  18. ^ "Graphiq Advertising Solutions". Archived from the original on 2016-10-22. Retrieved 2016-11-17.
  19. ^ "Graphiq | Solutions for Researchers". Archived from the original on 2016-10-22. Retrieved 2016-11-17.
  20. ^ "FindTheBest - Consumer Services Comparison Community". AppAppeal. Retrieved May 21, 2013.
  21. ^ Srick Schonfeld (December 7, 2011). "FindTheBest Adds Smart Ratings And A Better Way To Compare Products". TechCrunch. Retrieved May 21, 2013.
  22. ^ "Graphiq | Solutions for Journalists". Archived from the original on 2016-09-08. Retrieved 2016-11-17.
  23. ^ "Reuters and Graphiq deliver interactive data visualizations to publishers". Thomson Reuters. Retrieved 2016-11-17.
  24. ^ Kolodny, Lora. "Reuters is the latest large news agency to embrace content automation". TechCrunch. Retrieved 2016-11-17.
  25. ^ "Reuters is working with Graphiq to create data visualizations for clients". Nieman Lab. Retrieved 2016-11-17.
  26. ^ "AP and Graphiq expand collaboration to offer interactive visualizations to all AP customers". Retrieved 2016-11-17.
  27. ^ "About Us" Archived 2018-04-19 at the Wayback Machine, Retrieved 2017-02-15.
  28. ^ "OpenX and Graphiq Expand Relationship with Header Bidding". VentureBeat. Retrieved 2016-11-17.
  29. ^ "Sovrn Blog: Graphiq Grows Revenue by Over 40% with Header Bidding". sovrn. 2016-10-28. Retrieved 2016-11-17.

Further reading[edit]

External links[edit]