Gravure idol

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A gravure idol (グラビアアイドル, gurabia aidoru), often abbreviated to gradol (グラドル, guradoru), is a Japanese female model who primarily models for magazines, especially men's magazines, photobooks or DVDs.

Origin of the term[edit]

"Gurabia" (グラビア) is a Wasei-eigo term derived from "rotogravure", which is a type of intaglio printing process that was once a staple of newspaper photo features. The rotogravure process is still used for commercial printing of magazines, postcards, and cardboard product packaging.[1]


Gravure idols posing in Akihabara.

Gravure idols appear in a wide range of photographic styles and genres. Their photos are largely aimed at male audiences with poses or activities intended to be provocative or suggestive, generally accentuated by an air of playfulness and innocence rather than aggressive sexuality. Although gravure idols may sometimes wear clothing that exposes most of their body, they seldom appear fully nude. Gravure idols may be as young as pre-teen age up to their early thirties. In addition to appearing in mainstream magazines, gravure idols often release their own professional photobooks and DVDs for their fans. Many popular female idols in Japan launched their careers by starting out as gravure idols.[1][2]

See also[edit]


  1. ^ a b Jimi Okelana (March 10, 2012). "Japan 101: Guide to Gravure Idols". Axiom Magazine. Archived from the original on 28 July 2016. Retrieved 2 August 2016.
  2. ^ Galbraith, P. W., Karlin, J. G. (Eds.). Idols and Celebrity in Japanese Media Culture. Springer, 2012. ISBN 1137283785.CS1 maint: multiple names: authors list (link) CS1 maint: extra text: authors list (link)