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GreatBigStuff logo
GBS Screenshot.png
Type Private
Founded April 1, 2001
Headquarters Middletown, DE, United States
Key people Jeff Bruette, Founder and CEO
Brian Kuehn, President
Industry Retail and Manufacturing
Slogan(s) Common objects. Uncommonly big sizes!
Alexa rank negative increase 1,233,975 (April 2014)[1]

GreatBigStuff is a brand name and registered trademark belonging to The brand name is associated with and describes a unique line of products that are oversized replicas of everyday items. Some product examples are a 6-foot (1.8 m) replica of a Dixon Ticonderoga pencil, a 2-foot-tall (0.61 m) replica of a Heinz 57 ketchup bottle, and a 10-inch-wide (250 mm) Wilson tennis ball.

The GreatBigStuff headquarters started in Maryland[2] but is currently located in Middletown, DE, occupying nearly 10,000 square feet (930 m2) of warehouse and manufacturing space.[3]

GBS headquarters in Middletown, DE


CEO Jeff Bruette began collecting oversized props, displays and promotional items in the early 1980s. Most of his collection was purchased from the retail store Think Big!, in the Soho district of New York City. Bruette's affinity for oversized items started when pop art decor and style was at an all-time high. At the time, Bruette worked with the late pop artist Andy Warhol as a technology tutor in connection with his responsibilities at Commodore/Amiga computers.[4] Bruette's collection of gargantuan replicas grew enormously with the introduction of the internet and eBay. By 1994, Think Big! had gone out of business, and a few years later the downturn in the technology industry had also put Bruette out of work. To make ends meet, Bruette sold portions of his collection on eBay. Sales escalating, Bruette began to purchase items wholesale and store them in his 64-square-foot (5.9 m2) laundry room. As demand grew Bruette incorporated GreatBigStuff, founding the online website April 1, 2001.[5]

In early 2001, Bruette enlisted former co-worker Brian Kuehn to aid in the product design and manufacturing process, in which he was experienced.

Think Big! logo


The GreatBigStuff brand has its roots with the Think Big! store that CEO Jeff Bruette frequented. Resurrecting many original Think Big! products, GreatBigStuff has expanded inventory with new and unique products.


While most daily business at GreatBigStuff consists of web orders, the company has an extensive list of commercial, public and celebrity clients.

In the Media[edit]

Many GreatBigStuff products have been featured on television and movies.


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ The New York Times: November 3, 2002: "POSSESSED; For Some, the Bigger, the Better"
  3. ^ P-O-P Buyers Guide:
  4. ^ Games credited to Bruette by Commodore
  5. ^ The Washington Post: November 18, 2004: "Would You Like That Ruler Supersized?"

External links[edit]