Great Big Story

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Great Big Story
FoundersAndrew Morse
Chris Berend
HeadquartersNew York City, New York
Number of locations
3 (2018)
Number of employees
84 (2018)

Great Big Story is a cinematic storytelling company. It headquarters in New York and offices in London.[1] Launched in October 2015 by CNN, the company creates micro-documentaries and short films, which have been viewed by millions of people on various websites such as Facebook and YouTube.

Great Big Story employs a total of 84 staff, spread across its three locations. At the head of the company is Andrew Morse and Courtney Coupe[2].


The company was co-founded by Chris Berend and Andrew Morse. Berend started his career in media by working for six years as a director of content at ESPN. Through this experience, he gained the knowledge that lead him to become head of video for Bloomberg Media Group. After leaving Bloomberg, Berend became the senior vice president of CNN’s digital video.[3] Morse started his media career by working as a desk assistant for and eventually became a producer. Morse spent a total of 15 years at ABC. After leaving ABC, Morse became the Head of Bloomberg Television, then left Bloomberg, and joined CNN in 2013. At CNN Morse is currently the Executive Vice President and General Manager of CNN Digital Worldwide.

In 2015, while both working at CNN, Berend and Morse came up with the idea for Great Big Story. Berend, who oversees strategy/operations and audience development for Great Big Story, described wanting the company to be "fundamentally optimistic, but not naive or sunshine-y".[4] Morse described wanting Great Big Story to have "remarkable feats of storytelling".[5]

Video content[edit]

Great Big Story creates videos that go into categories and they have subcategories within them. The five main categories are Human Condition, Frontiers, Planet Earth, Flavors, and Origins.

Human Condition[edit]

Human Condition videos are primarily about people. Within the Human Condition category, the subcategories are "More than a Day Job", "Defiant", "No Way!?", and "Music to my Ears".[6] More than a Day Job covers crafters, artist, innovators and regular people doing their job. These videos include a story about the man that runs the last manual scoreboard or the first actor with autism to be cast as the lead in a play. Defiant videos are about people who break expectations and societal norms that are put in for them. These videos include stories about a bodybuilder with 1 arm and no legs or a Division 1 college football player that is completely blind. No Way videos are stories about people that many people don’t know. One of these videos is about how a high school project inspired the 50-star American flag. The last section in Human Condition is Music to our Ears. Music to our Ears covers stories about songs and musicians that may be surprising. One of these stories includes one about the missing people choir. This choir is full of families and individuals of missing children who come together as a choir, turning their grief into hope.


The Frontiers category contains subcategories called "Portraits of the Artist", "Pushing Boundaries", "Wild World of Sports", and "Life in Space" with Leland Melvin.[7] Portraits of artist videos are about artists who share their art and their lives with the world. These include videos about an artist that builds a human sized-birds nest or a rancher the builds sculptures from scrap metal. Life in Space with Leland Melvin is a section that is much different from the others. This subcategory is where Leland Melvin describes how to eat, sleep, and lie in outer space through animated videos. The next subsection is the Wild World of Sports. The Wild World of Sports introduces the view to new adventurous spots that they have never heard of like unicycle football and varsity lumberjack. The last subcategory is Pushing Boundaries. This is a broad category that can be about an artist that creates instruments from wine glasses and a slackliner that walks between mountains.

Planet Earth[edit]

The Planet Earth category contains subcategories called "Uncharted", "That's Amazing", "Aquatic World", "On the Brink", and "Into the Outdoors".[8] The subsection Uncharted contains videos about architecture and places in the world that people have not seen. The videos range from those on the isolated Socotra Island in Yemen or the Spanish castle that inspired the castles in Disney’s Cinderella and Snow White. The subcategory That’s Amazing is a where Great Big Story partnered with The Weather Channel to bring people to the outdoors and test their limits. This encompasses Mike Libecki exploring the last parts of the world that haven’t been seen or surfers traveling to surf under the northern lights. On the Brink captures videos of rare animals that are on the brink of extinction. The company’s goal of this section is to bring awareness to the animals in order to help them survive. The next subcategory is Into the Outdoors which captures the exploration of the outdoors. This captures all the parts such as exploring underwater caves or walking the Serengeti with the black rhino. The last section is the Aquatic World. The section is a 2-season section of the deep-sea exploration with the explorer Philippe Cousteau.


The Flavors category is all about food. It is composed of subcategories called "It's 5 o'clock Somewhere", "Snack Attack", "Ichigo Ichie", "Finely Crafted Cuisine", and "Food Innovations".[9] It’s 5 o’clock somewhere is all about alcohol like the oldest bar in the world or the company that ages their wine at the bottom of the ocean. Snack Attack tells stories about how the most common snacks came to be. Ichigo Ichie is a section that is partnered with ANA Japan, a Japanese airline, that goes into the best foods in Japan. The next subsection is Finely Crafted Cuisine which captures the foods made by master chefs for specific foods. The last subsection is Food Innovations. This subsection focuses on the presentation of the foods rather than foods themselves. This could be how the Chinese takeout box came to be or the art of crafting food displays.


The last main category is Origins, inspired by the luxury car brand Genesis. Origins is only composed of two subcategories, called "Highly Original" and "Original Grub".[10] Highly Original is composed of videos the origin stories about items used today. This includes videos about how the Rubik’s cube came to be and the city where the first violins were made. The last subsection is the Original Grub. The videos describe very original foods and the people who make them. These include videos about the rarest pasta “su filindeu” and the people in Belgium that shrimp on horseback.


  1. ^ "Great Big Story". Retrieved April 7, 2018.
  2. ^ Dishman, Lydia (2018-11-12). "How the women in charge of programming at CNN are changing the news we see". Fast Company. Retrieved 2019-10-01.
  3. ^ "CNN Profiles – Chris Berend – Senior Vice President, Digital Video". CNN. Retrieved April 7, 2018.
  4. ^ "Here's the Story Behind the CNN-Owned 'Great Big Story' and Its Rapid Rise". January 26, 2017. Retrieved April 7, 2018.
  5. ^ "CNN to Invest $40 Million in Its Video Startup Great Big Story". Bloomberg Technology. June 20, 2017. Retrieved April 7, 2018.
  6. ^ "Great Big Story : Human Condition". Retrieved 2018-04-29.
  7. ^ "Great Big Story : Frontiers". Retrieved 2018-04-29.
  8. ^ "Great Big Story : Planet Earth". Retrieved 2018-04-29.
  9. ^ "Great Big Story : Flavors". Retrieved 2018-04-29.
  10. ^ "Great Big Story : Origins". Retrieved 2018-04-29.