Great Wall Motors

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Great Wall Motors
Public
Traded as SEHK2333
Industry Automotive
Founded 1984
Headquarters Baoding, Hebei, China[1]
Area served
Worldwide
Key people
Wei Jianjun (Chairman of the Executive Directors)
Products Automobiles
Slogan Focus Dedication Specialization
Website www.gwm-global.com
Great Wall Motors
Simplified Chinese 长城汽车
Traditional Chinese 長城汽車

Great Wall Motors Company Limited[2] is a Chinese automobile manufacturer formed in 1984. The company is named after the Great Wall of China. As of 2010, it is China's largest sport utility vehicle (SUV) producer.[3]

In the 2012 market beset by lower demand and curbs on road-going city cars,[4] Great Wall performed well. It rose by three places to rank as the seventh largest Chinese automaker and produced just over 675,000 units.[5] The export of cars for 2012 stood at 96,500 units.[6]

Some models use the Haval name eschewing Great Wall badging.

History[edit]

Great Wall Pegasus in Russia

Established in 1984, Great Wall initially manufactured only trucks not producing a sedan car until 2010.[7] The company has been a very successful producer of pick-ups first reaching top position in the Chinese pick-up market in 1998.[8]

Making an initial public offering on the Hong Kong stock exchange on 15 December 2003,[9] Great Wall was the first private Chinese auto manufacturer to become a public company.[10] The company is considering listing on the Shanghai Stock Exchange as well.[11]

Sales in 2010 were measured at less than 400,000 (near 2% market share)[clarification needed] with exports a small portion of that figure at little more than 50,000,[12] no increase from 2009 figures.[13] That same year saw the Great Wall Haval H series as the 2nd most-purchased SUV in China[14] although this figure may technically include two discrete models, the Great Wall Haval H3 and the Great Wall Haval H5.

Manufacturing for 2011 resulted in 486,800 units, and output this year was the tenth largest of any vehicle maker in China.[15] In 2012, it was reported that the company only allows workers one day off per week and new hires undergo months-long, military-style training.[16]

Great Wall started selling in Europe in 2006, offering small vans.[17] A lot of 500 SUVs were shipped to Italy in 2006 as well.[18] Great Wall products were first available in the Australian market in 2009,[19] and the company was, as of 2010, the only Chinese car manufacturer to sell in the EU.[13] European sales continue, with the 2011 opening of a factory in Bulgaria that assembles three different models from knock-down kits.[20]

Operations[edit]

The company's former logo is visible on this Wingle at the 2006 Paris Auto Show

Production facilities in China[edit]

A Litex Motors-produced 2012 Great Wall Voleex C10 in Sofia

With a main[citation needed] manufacturing location in Baoding, Hebei province,[21] Great Wall has expansive plans for future production bases and facilities.

Other production bases include a site in Tianjin, a direct-controlled municipality, that began operating in 2011 with further expansion phases planned until 2015.[22] The first phase of this facility may become operational in August 2011 adding 250,000 units per year capacity, and when the project reaches completion total capacity will be twice that.[23]

Another 500,000 units per year base was built in Baoding. This second base become operational in October 2013 and is located in the Xushui county.[24]

Overseas production facilities[edit]

There have been several other overseas factories that produced Great Wall models from knock-down kits, located in Bulgaria,[25] Ecuador,[26] Egypt,[27] Ethiopia,[27] Indonesia,[27] Iran,[27] Nigeria,[28] Russia,[27] Senegal,[27] Ukraine,[29] and Vietnam.[27] It is possible that there are now more than ten such factories.[29]

These facilities are not necessarily affiliated with or owned by Great Wall. By 2015 Great Wall plans for the existence of 24 such workshops.[27]

Bulgaria[edit]

See also: Litex Motors

Together with the Bulgarian company Litex Motors, Great Wall has a production base in Bahovitsa,[25] near the town of Lovech, Bulgaria, that became operational in February 2012.[30] As of 2012, the factory had the capacity to assemble 2,000 cars per year[31] from knock-down kits[20] Initially only making the Voleex C10, the factory later added production of an SUV and a pick-up, the Hover 6 and the Steed 5.[20] Plans for a trial run of electric cars were discussed in late 2011, but were postponed..[32]

As of January 2015, the company had a production output of about 5,000 vehicles per year (the Hover H6 and the Steed 5 models) and was planning to reach to 8,000 vehicles within a year or two.[33] By mid-2016, the company had a total of 14 dealerships in 12 Bulgarian cities, three of them in the capital Sofia.[34]

Iran[edit]

The Iranian motor company Diar has assembled Great Wall vehicles from knock-down kits.[35]

Russia[edit]

In September 2015, Great Wall Motors broke ground on a new plant located in the Tula Region, Russia.[36] The plant is slated to have a total production capacity of 150,000 units per year if the project is successful enough to warrant a second phase of expansion.[37] Initially scheduled to open in 2017, the facility is touted as an "all-process vehicle plant",[36] which may indicate it is on a larger scale than other overseas assembly shops.

Cancelled projects[edit]

Great Wall Voleex C10 at the 2010 Santiago Autoshow in Chile
Brazil[edit]

A new factory was set to become operational by 2013 in Brazil[27] (but was later postponed until 2014[38]).

Thailand[edit]

As of 2013, Great Wall Motors had plans to invest $340 million for a new factory in Thailand,[6] but this expansion effort was terminated in early 2014.[37]

Research and development[edit]

While R&D activities commenced in 1998,[29] in 2010 the company began construction of a technical center in Baoding, Hebei province.[39] Part of an effort to increase R&D investment,[40] the center may become fully operational in 2013 as Great Wall states it will obtain "world-leading R&D... and technical ability" by that year.[29]

Currently, component design may rely heavily on foreign technical assistance, and some hard-to-source parts may be provisioned from overseas;[citation needed] the company states it has cooperative agreements with companies such as Autoliv, Delphi Automotive, BorgWarner, Robert Bosch GmbH, the German company Brose, Ricardo plc, TRW Automotive, and Valeo in regards to specific parts such as engines, transmissions, door locks, and airbags, etc.[29] As of 2009, some models used Mitsubishi engines and Siemens electronic systems—both sourced in China.[41]

Products[edit]

Brand names[edit]

The newer Haval badge is clearly visible on this H9 seen at a Chinese dealership in 2015.

While its entire model line initially carried the same badge, the company planned c. 2010 to differentiate its SUV, passenger car, and pick-up truck offerings naming them Haval, Voleex, and Wingle, respectively.[29] This goal may not have seen full fruition as compact cars carry the Great Wall badge as late as 2016.[42] However, SUVs have been branded Haval since 2013.[43] Great Wall recognizes this on its website stating that in March 2013, "[The] Haval brand became independent officially, bringing GWM into an era of dual brand of Haval and Great Wall."[44]

Vehicles[edit]

A wide model range can be had from Great Wall—from light trucks and SUVs to urban runabouts.

Great Wall Coolbear 
Great Wall Wingle 5 
Great Wall Haval H3 
Great Wall Haval H5 
Great Wall Haval H6 

Electric vehicles[edit]

Great Wall planned to sell electric vehicles domestically beginning in 2011,[3] and in that year the company stated it had "made quite a huge investment in exploring technologies for new energy autos".[29] An all-electric SUV was showcased at the 2010 Guangzhou Auto Show,[45] and the company is considering a tie-up with electric car maker Coda Automotive.[46]

China subsidizes oil[47] and wants its domestic automakers to begin selling electric vehicles for this reason. Some Chinese automakers also see opportunities in less mature electric vehicles because Western companies have yet to develop much of a lead in the technology.[48]

Sales outside China[edit]

Great Wall dealership in Adelaide, Australia

Great Wall products have been available in many places across the globe including Australia. The majority of exports may be in the form of knock-down kits as is the case with the assembly plant in Bulgaria.[25]

In Europe, Great Wall Motors is present in Romania,[49] Bulgaria,[50] Macedonia,[51] Italy,[52] Serbia,[53] and the United Kingdom.[54] In the future, it plans to also expand, among others, in Greece, Hungary, Poland,[55] and Austria.[56]

While Great Wall is engaged in export, nearly 70 percent of sales in 2009 came from central and western China.[1]

After-sale care training[edit]

The company offers an after-sales service training course for employees of overseas distributors.[57]

Safety[edit]

It is important to note that cars sold in the European Union, the Hover and Deer, may be marketed as commercial vehicles exempting them from EU safety standards. As of 2010, some Great Wall products including passenger vehicles and the new Hover (Haval H5) and Deer (Wingle 5) have obtained an EU whole vehicle type approval, an EU regime that tests road vehicles and approves them for production and sale in Europe.[58] In 2012, the Haval H6 is planned to receive EU certification.[59][dated info]

Between 2010-2015, the Australasian New Car Assessment Program (ANCAP) tested various Great Wall cars with all receiving two or three stars except the four-starred X240 (known elsewhere as the H5E).[60] As of 2016, no Great Wall vehicle had received the maximum ranking, five stars.

Recalls[edit]

An Australian importer recalled Chinese-made cars of several brands including Great Wall due to discoveries of asbestos in gaskets.[61] There is an ongoing verification process in Europe to evaluate the presence of asbestos.[62][63]

Motorsport[edit]

The company regularly makes appearances at the Dakar Rally. In 2010 it raced with Haval H3 model.[64] Its best rankings were achieved in the 2012 and 2013 editions, when the team finished 6th.[65][66] At the 2014 edition, the team has been competing with the new Haval H8 model.[67][68][dated info]

Controversies[edit]

The Great Wall Peri (left) and Fiat Panda (right)

Italian automaker Fiat has claimed that a Great Wall A-segment car, the Peri (Jing Ling in China), is a copy of its popular second generation Fiat Panda.[69] A 2008 Turin court ruling substantiated the claim stating that the Great Wall Peri, “doesn’t look like a different car but is a [Fiat] Panda with a different front end.”[70] A copyright infringement case in China did not arrive at the same conclusion.[71]

References[edit]

  1. ^ a b "Chinese Stimulus Winners at Great Wall Best Shanghai (Update1)". Bloomberg. 2009-09-29. 
  2. ^ "History". Great Wall Motors. Retrieved 2014-02-27. 
  3. ^ a b "Great Wall Motor in green car push in 2011". Reuters. 2010-09-16. 
  4. ^ "RPT-UPDATE 1-China vehicle sales seen up a lacklustre 7 pct this year". reuters.com. Thompson Reuters. 2013-01-11. Retrieved 2013-01-12. 
  5. ^ For 2012 production and 9th-place ranking, see "2012年12月分车型前十家生产企业销量排名". China Association of Automobile Manufacturers (CAAM). 2013-01-14. Retrieved 2013-01-15. 
  6. ^ a b "Great Wall comes to Thailand". Investvine.com. 2013-04-03. Retrieved 2013-04-03. 
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  8. ^ "Milestone". Great Wall Motors. Retrieved 2011-05-21. 
  9. ^ China Stock Market Handbook. Javin Press. p. 195. 
  10. ^ McGarvie, Blythe. Shaking the Globe: Courageous Decision-Making in a Changing World. John Wiley & Sons. p. 140. 
  11. ^ "Great Wall, Lifan eye Shanghai listing". Global Times. 2010-10-14. 
  12. ^ "Great Wall sales up 78.7% in first 11 months". Global Times. 2010-12-10. 
  13. ^ a b "With EU greenlight, Great Wall looks to expand". Global Times. 2010-03-15. 
  14. ^ "Top 10 Best-Selling Sedans and SUVs in 2010". ChinaAutoWeb. 2011-01-14. 
  15. ^ 2011年前十家乘用车生产企业销量排名. China Association of Automobile Manufacturers (CAAM). 2012-01-20. 
  16. ^ Liang Dongmei (2013-05-23). "Great Wall Motor Hit Cruise Control in 2012 With founder Wei Jianjun in the driver's seat, the domestic automaker had great success, and experts say he is the key to continued prosperity". Caixin. Retrieved 2013-05-23. 
  17. ^ Sperling, Daniel; Gordon, Deborah (2009). Two billion cars: driving toward sustainability. Oxford University Press. p. 213. 
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  20. ^ a b c Bursa, Mark (2011-04-04). "EMERGING MARKETS ANALYSIS: Chinese exports finally start to gain traction". Just-Auto. Bromsgrove. Retrieved 2012-08-10. 
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  26. ^ "Great Wall pisa fuerte en Ecuador" (in Spanish). El Comercio. 2013-03-15. Retrieved 2014-01-06. 
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  34. ^ Great Wall Bulgaria - Dealership Locations
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  43. ^ This is apparent from comparing the pictures shown in various press releases made by the company.
    • For 2013 sighting of Haval brand on SUV, see "Haval Team crowned in CGR". haval-global.com. Great Wall Motors. 30 September 2013. Retrieved 11 April 2016. 
    • For continued use of Great Wall name and badge on SUV in 2012, see "Haval H6 crowned as 2012 CCTV SUV". haval-global.com. Great Wall Motors. 23 January 2013. Retrieved 11 April 2016. 
  44. ^ "History". gwm-global.com (Press release). Great Wall Motors. Retrieved 2016-03-07. March 29 [2013]: Haval brand became independent officially, thus bringing GWM into an era of dual brand of Haval and Great Wall.  line feed character in |quote= at position 17 (help)
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    "A rounder world threatens Asia's economies". Reuters. 2008-07-04. 
    "China to raise the price of fuel". BBC. 2008-06-19. 
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    "Big bet on better battery-run cars". China Daily. 2011-01-03. 
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  57. ^ "Great Wall Motor Overseas Distributors Training". Great Wall Motor. 2010-09-24. 
  58. ^ "Great Wall Motor boosts brand image with quality products". China Economic Net. 2010-09-06. 
  59. ^ "2 нови модела на Great Wall за 2012 година" (in Bulgarian). Litex Motors. 2011-12-23. 
  60. ^ "3 results for Great Wall Motors". Australasian New Car Assessment Program. 2016-03-08. 
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  63. ^ "Amianto é encontrado em carros de Chery e Great Wall". Auto esporte. Retrieved 2014-12-22. 
  64. ^ "Great Wall participates in Dakar Rally again". Global Times. 2010-11-01. Archived from the original on 7 July 2011. 
  65. ^ "Haval Racing Team Ranked Seventh, Taking a Lead among Chinese Racing Teams and Hitting a Record in History". Great Wall Motor. 2012-01-17. Archived from the original on 4 June 2012. 
  66. ^ "The fourth presence in Dakar makes Haval brand stronger". Great Wall Motors. 2013-02-04. Retrieved 2014-01-06. 
  67. ^ "Great Wall H8: A Price Gap Too Far For A Chinese Brand?". China Car Times. 2013-11-21. Retrieved 2014-01-06. 
  68. ^ "Haval Dakar Racecar". Haval-global.com. Retrieved 2014-01-06. 
  69. ^ "Fiat Is Considering Taking Legal Action To Stop Great Wall'S Panda Clone Being Sold In Europe". Italiaspeed. 2006-12-31. 
  70. ^ "Great Wall banned from importing GWPeri minicar". Automotive News. 2008-07-18. 
  71. ^ "IN BRIEF (Page 9): Fiat's copycat suit rejected". China Daily. 2008-09-22. 

External links[edit]