Greenhills Shopping Center
|Location||San Juan, Metro Manila, Philippines|
|Owner||Ortigas & Company|
|No. of stores and services||2,000+ (2014)|
|No. of floors||Main Mall: 2|
Main Mall Expansion: 7 + 3 for basement carpark
Virra Mall: 4
Theater Mall: 2
In 1966, the plans for building the Greenhills Shopping Center began which followed a two-year study of community development projects in various parts around the world. The concept was presented by Filipino architect Juan Nakpil.
1970s to 1980s
Greenhills, opened in the early 1970s and was among the first shopping centers to be established in the Philippines. The shopping complex housed shopping malls, the Virra Mall and Shoppesville, the Manilabank, PCIB, Padilla, and Crossroads arcades, Greenhills Theater, Greenhills Bowling Alley, and a supermarket by the name of Unimart. All of these facilities were leased out to other companies except the theater. These companies in turn leased out space to small retailers.
In the 1980s, Greenhills was a place to hang out during the weekends, especially for the youth who often frequented the Virra Mall, to shop, watch movies, dine, visit the video arcades and to go to hobby stores at Shoppesville. Music Hall and Annapolis Live is also frequented. Later tiangges or small stalls began to sprout in Greenhills. They started out in annual bazaars during the Christmas season and eventually increased in numbers and their operations became all-year-round.
Most of the lease were expired by 2002, and most of the companies which the facilities were leased to did not make any significant improvements or renovations since their lease contracts were about to expire. Greenhills lost tenants and visitors as other shopping centers opened in other parts of Metro Manila. Ortigas & Company, initially planned to sell the complex but decided against it and started to redevelop the complex themselves. A new management team was set up in late 2001 to facilitate the complex's redevelopment.
Among the first redevelopments was the renovation of the Greenhills Theater into the Greenhills Theatre Mall. The Greenhills Theatre Mall was reopened to the public in January 27, 2002. Previously the facility which houses two theaters, had fallen to near-disuse, occasionally opening only for special event of corporations and Christian fellowships.
The Virra Mall was also renovated from January to December 2005. The former Virra Mall, built in 1975 and sculptural design done by architect José María Zaragoza, was demolished in January 2005.
Another redevelopment project composed of two phase costing around ₱25 billion was started in 2010. The first phase was completed in 2013, with the introduction of more parking and retail space, cinemas and The Viridian, a 53-storey residential condominium, with turnover to residents made in April 2016. The new relocated Unimart, occupying the first two levels (including Anson's) of the new Greenhills Carpark Building built next to the one-storey Unimart site, opened on July 2, 2017. There are plans to convert the former supermarket area into mixed-use commercial space.
Main Mall Expansion
A new 7-level (100,000 sqm GFA) integrated regional mall with a hybrid lifestyle and budget retail format, rising at the former Unimart building, will be built to accommodate 150 global brands in addition to 2,000 new tiangge stalls. The new mall will play host to six new cinemas (4 prestige + 2 regular) in addition to eight digital cinemas at Greenhills Promenade and two new foodcourts (budget-friendly and upscale Food Hall). It will have 3 levels of basement parking with 1,300 slots.
Greenhills has been a destination for bargain hunters since the 1970s. In 2003, it is reported that around 90,000 people a day visited the shopping complex who stays a few hours to shop and eat. About of 80 percent of these shoppers are from 15–39 years old, over a half belongs to the higher to middle class, particularly from socioeconomic class A, B, and C, and more than half were women.
Around 2,000 entrepreneurs have stalls and shops within the complex's tiangge or flea market in 2003. On the same year, it is reported that an estimate of 90 percent of all South Sea pearls in the country go through Greenhills with a dedicated Pearl Center within the complex. Most of the pearl traders during this period comes from Marawi, Lanao del Sur in Mindanao. Among the other goods sold within the complex are furniture and clothing.
Previously, Filipino Muslim traders used a dimly lit service alley between UniMart and the old Virra Mall as a musallah or prayer room. The current Masjid Greenhills, which was opened in early 2005 after some controversy with residents of nearby gated communities who are concerned that the feature would attract criminals and lower property value, can now accommodate around 300 worshipers, and is flanked by a travel agency and a restaurant serving Maranao cuisine. Victory (church) opened a branch at the fourth floor of Virra Mall.
- "More Cinemas in Greenhills". Manila Standard. 16 September 2002. Retrieved 9 January 2016.
- del Puerto, Luigi (1 February 2005). "Greenhills prayer room for Muslims now open". Philippine Daily Inquirer. Retrieved 9 January 2016.
- "About Us". Greenhills Shopping Center. Retrieved 9 January 2016.
- "Greenhills Shopping Center". Ortigas & Company. Retrieved 9 January 2016.
- Arceo-Dumlao, Tina (3 August 2003). "Malls may abound, but innovations still a must". Philippine Daily Inquirer. Retrieved 9 January 2016.
- Daroy, Enrico (15 July 2005). "Value-for-money". Philippine Daily Inquire. Retrieved 9 January 2016.
- Arceo-Dumlao, Tina (11 May 2003). "Competitive retailers grew up in the same place". Philippine Daily Inquirer. Retrieved 9 January 2016.
- "Stars, politicians grace grand opening of Greenhills Theater Mall". Philippine Daily Inquirer. 27 January 2002. Retrieved 9 January 2016.
- Llamas, Cora (17 March 2002). "At last Greenhills Theater gets a facelift". Philippine Daily Inquirer. Retrieved 9 January 2016.
- "Surfing at the Carpark! Former Virra Mall tenants temporarily housed at Annapolis Carpark". Philippine Daily Inquirer. 4 June 2005. Retrieved 9 January 2016.
- Villalon, Augusto (24 January 2005). "José María Zaragoza, unappreciated architect". Pride of Place. Philippine Daily Inquirer. Retrieved 9 January 2016.
- "Greenhills redevelopment enters second phase". The Philippine Star. 26 August 2013. Retrieved 9 January 2016.
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