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Gregory B. Genske is Executive Director, President, and the Lead Negotiator of The Legacy Agency's baseball division. Genske has served as the lead contract negotiator for the contracts signed by his clients dating back to the Fall of 2004. In 2009, Genske was named to Sports Business Daily's prestigious 40 under 40 list.
Education and personal life
Greg Genske was born and raised in Southern California, where he attended Diamond Bar High School and then Pepperdine University. He subsequently received his J.D. from Boalt Hall School of Law at the University of California at Berkeley. Prior to entering the sports industry in 2004, Genske practiced with two leading national law firms as a trial attorney and also negotiated complex multimillion-dollar transactions on behalf of emerging growth and Fortune 500 companies. Genske lives in Newport, California, with his wife Asha, daughter Tess, and son Gavin.
LS Legacy Sports Group
In 2004, Genske succeeded Jeff Moorad as the CEO of Moorad Sports Management at the time owned by Canadian firm Loring Ward (formerly Assante). Soon after Moorad's 2004 departure, Genske and partners Brian Peters and Scott Parker purchased Moorad Sports Management from Loring Ward and renamed it LS Legacy Sports Group. Genske served as the lead negotiator for the contracts signed by LS Legacy Sports Group clients dating back to the fall of 2004. Genske advised amateur athletes in the MLB and NFL drafts, including the first pick overall in the 2004 and 2008 MLB drafts. Known as a tough negotiator, Genske has been able to draw upon his broad legal experience in negotiations in order to secure maximum compensation for professional athletes, becoming one of the leading agents in all of sports. He has negotiated many premiere MLB contacts including the record-setting deal for CC Sabathia (The largest contract in history for a pitcher, both in total value and average annual value.) and over $2 billion in playing contracts.
The Legacy Agency
The Legacy Agency was formed in January 2012 with the merger of LS Legacy Sports Group and sports marketing firm The Agency. The Legacy Agency's baseball division is one of the leading baseball practices in the world. The Legacy Agency has negotiated over $2 billion in player contracts and have over $500 million in guaranteed contracts for clients. The Legacy Agency presently represents over 200 professional baseball players.