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Greg McKeown (author)

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Greg McKeown
Born1977 (age 46–47)
London, England
EducationBrigham Young University (B.A., Communications)
Stanford Graduate School of Business (MBA)
Occupation(s)Leadership/management consultant, Writer, and Public Speaker
HonorsYoung Global Leaders Inductee
Academic work
InstitutionsStanford University

Greg McKeown (born 1977 in London, England) is an author, public speaker, leadership and business strategist.



McKeown earned an MBA from Stanford Graduate School of Business[1] after completing BA in communications and journalism at Brigham Young University.[2]



He is the founder and CEO of McKeown, Inc., a leadership and strategy design agency based in California.[3] Prior to founding his eponymous company, McKeown worked for Heidrick & Struggles' Global Leadership Practice.[4] According to the New Yorker, his strategies often revolve around minimalism.[5] In 2012, The World Economic Forum inducted McKeown into the Forum of Young Global Leaders.[6]



McKeown is the author of Essentialism: The Disciplined Pursuit of Less,[7] Effortless: Make It Easy to Do What Matters,[8] and co-author (with Liz Wiseman) of the Multipliers: How the Best Leaders Make Everyone Smarter.[9] All three have become New York Times bestsellers.[10] His book Essentialism[11] is a business and self-leadership book that discusses how to figure out what is essential, how to eliminate what's nonessential and how to make it as effortless as possible to do what really matters.[12][13] It includes concepts such as the "90 percent rule", which encourages individuals to pay closer attention to those items they have a "more than ninety percent interest in" and to pay less attention other aspects of life.[14] His work also focuses on the importance of saying "no" in other situations as well.[15] Part of his recommendation to help with this is a method of journaling by only recording days with a few sentences rather than longer explanations.[16]

He is also a blogger for the Harvard Business Review[17] and LinkedIn’s Influencers Group.[18][19]

Public Speaker


McKeown speaks on how to live and lead as an Essentialist.[20][21] McKeown interviewed Al Gore at the Annual Conference of the World Economic Forum[22] in Davos, Switzerland, and received an invitation to speak at his Annual Innovation Conference.[23] McKeown has been interviewed on television and radio shows including NPR's All Things Considered[24] and NBC.[25]

Personal life


Originally from London, England, McKeown now lives in California with his wife, Anna, and their four children. He is a Bishop in the Church of Jesus Christ of Latter-day Saints.[10]


Books authored or coauthored by McKeown
  • McKeown, Greg (2014), Essentialism: The Disciplined Pursuit of Less, Crown Business, ISBN 978-0-80413-738-6
  • ——; Wiseman, Liz (2010), Multipliers: How the Best Leaders Make Everyone Smarter, Harper Business, ISBN 978-0-06266-3-078
  • —— (2021), Effortless: Make It Easier to Do What Matters Most[26]


  1. ^ Degree received in 2008. See Insights by Stanford Business, Pursue Only What is Essential, Steve Fyffe, February 10, 2014
  2. ^ The Digital Universe, Marriott School Closing Banquet, Carla Da Silva, March 28, 2013
  3. ^ "Menlo Park's Greg McKeown Named Young Global Leader". The Almanac. 5 April 2012. Retrieved 2 September 2015.
  4. ^ Foothill College, Author Series, Oct. 20, 2011
  5. ^ "The Pitfalls and the Potential of the New Minimalism". 23 January 2020.
  6. ^ "Rodgers, R, BYU alum announced as a Young Global Leader of 2012." The Universe. March 2012.
  7. ^ Essentialism: The Disciplined Pursuit of Less Crown Business. April 2014.
  8. ^ McKeown, Greg (2021). Effortless: Make It Easier to do What Matters Most. ISBN 9780593135648.
  9. ^ Multipliers: How the Best Leaders Make Everyone Smarter Harper Business, 2010.
  10. ^ a b Jones, Morgan (22 June 2017). "Mormon bishop, New York Times best-selling author explains 'Essentialism' from a gospel perspective". Deseret News. Retrieved 8 March 2021.
  11. ^ Culver, Hugh (21 February 2015). "Book Review: Essentialism by Greg McKeown". Retrieved 3 September 2015.
  12. ^ HuffPost Live, retrieved 3 September 2015
  13. ^ Dallas Morning News, To Get the Most Out of Life Do Less, Cheryl Hall, February 10, 2015
  14. ^ Shain, Susan (13 June 2019). "How to, Maybe, be Less Indecisive (Or Not)". The New York Times.
  15. ^ Richards, Carl (18 January 2016). "Saying No, So You Can Say Yes when It Matters". The New York Times.
  16. ^ Sethi, Simran (23 March 2020). "Why Mundane Moments Truly Matter". The New York Times.
  17. ^ Bariso, Justin (27 August 2015). "Want to be Smarter, More Productive, and Laugh More?". Inc. Magazine. Retrieved 3 September 2015.
  18. ^ Levo, Office Hours with Greg McKeown, Interview by Freyan Billimoria, Director of Strategic Partnerships
  19. ^ "Greg McKeown Influencer". LinkedIn.
  20. ^ McKeown, Greg (23 May 2014). "Why Innovating Means Eliminating Much of What We Have Just Created". Fast Company. Retrieved 3 September 2015.
  21. ^ "Less is More: The Power of Essentialism". Harvard Business Review. 23 July 2020.
  22. ^ "Greg McKeown Opens Up About Al Gore Getting Personal". The Huffington Post. Archived from the original on 15 October 2018. Retrieved 3 September 2015.
  23. ^ "Press Release: Greg McKeown Tabbed As P2 ASCEND Keynote Speaker". P2 Energy Solutions. 13 October 2014.
  24. ^ July 26, 2014 NPR lessons in Essentialism
  25. ^ White, Martha (27 June 2014). "Leaning In, Burning Out, and the Humblebrag". NBC. Retrieved 2 September 2015.
  26. ^ Duwe, Morena (April 28, 2021). "This New Book Says We Should All Be Trying Less Hard". Vice. Retrieved June 13, 2021.