Grey Global Group
This article relies too much on references to primary sources. (February 2013) (Learn how and when to remove this template message)
200 Fifth Avenue|
New York, NY, U.S.
Michael Houston, Worldwide CEOJames R. Heekin III, Executive Chairman
|Services||Brand management, Marketing strategy, Creative development, Direct marketing, Public relations, Public affairs, Digital marketing, Production|
|Revenue||1.307 billion USD (2003)|
Number of employees
|Subsidiaries||Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, WING, Grey EMEA, ArcTouch|
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.
The company has won: 10 Cannes Lions; beside the Addy, Clio and one Emmy Award. Grey Group's European network, Grey EMEA, won 26 Euro EFFIE awards, and is the five-time Euro EFFIE Agency Network of the Year, in four consecutive years of 2005–2008  and again in 2012 
Founded in 1917Lawrence Valenstein and Arthur C. Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.by
In 1956Procter & Gamble. In 1961, billings reached $59 million and in the same year, Herbert D. Strauss was named president and the firm expanded domestically and internationally. In 1961, the firm opened an office in Los Angeles; and in 1962 the firm opened an office in London and in 1963 in Japan. In 1964, billings reached $100 million. In 1965, the firm went public trading on the Nasdaq exchange and the firm also expanded into the use of psychographics (the analysis of consumer lifestyles). In 1966, Grey became one of the top 10 agencies in the U.S. In 1967, Strauss was named CEO and chairman; and Edward H. Meyer, president. In 1969, Strauss was named chairman and in 1970, Meyer was named CEO. In the 1970s, Grey was responsible for several popular ad campaigns including "Star Wars" toys for Kenner, aspirin and toothpaste for SmithKline, and Stove Top Stuffing for Kraft General Foods. In 1973, Strauss died of a heart attack., Grey acquired its first major client,
Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location.
In March 2017, Grey's London office announced its rebranding as Valenstein & Fatt for 100 days, to celebrate its Jewish founders and later executives; and to highlight prejudice in society.
In August 2017, According to the reports, Grey Group appointed Michael Houston as worldwide CEO on 100th anniversary.
In 2010, Grey was listed on Fast Company's "50 Most Innovative Companies". In 2010, it was added to Advertising Age's "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Ad Age, which placed it second-highest overall.
In 2016, Grey for Good, Grey Group's philanthropic communications division, created a hoax app, called "I SEA,"[permanent dead link] that claimed to use crowdsourcing to help the refugee crisis in the Mediterranean Sea. After it was debunked by developers, Apple store pulled the app on the same day it was awarded a Bronze Lion at the Cannes Lions festival.
Awards and nominations
|2017||Diversity in Media Awards||Media Company of the Year||Valenstein & Fatt (Grey London)||Nominated|
In popular culture
- In the AMC series Mad Men, Duck Phillips joins Grey Advertising after being dumped by Sterling Cooper. The agency is frequently referenced as a chief competitor of Sterling Cooper throughout the series.
- In episode three of the 2010 series of BBC Three's Young, Dumb and Living Off Mum, the young adults spend a day at Grey Advertising working on a mock sexual health campaign.
- Lana Del Rey was born Elizabeth Woolridge Grant in New York City on June 21, 1985, to former Grey Group copywriter turned entrepreneur, Rob Grant, and former Grey account executive, Pat Grant.
- Charlie Watts (drummer of Rolling Stones rock band) was an employee of Grey London advertising agency in the beginning of the sixties, as assistant art director.
- Go Greyhound and Leave the Driving to Us
- Space Chair, 2009 ad for Toshiba
- Let the Issues Be the Issue, campaign about the 2008 U.S. presidential election
- "https://www.bizjournals.com/cincinnati/news/2018/04/11/one-of-cincinnatis-largest-branding-firms-merges.html". www.bizjournals.com. Retrieved 2018-06-18. External link in
- "Nirvik Singh appointed Chairman & CEO of Grey Group Asia Pacific" (Press release). WPP. 2008-12-15. Retrieved 2009-01-05.
- "Grey Company Profile". WPP. Retrieved 5 January 2009.
- "Grey Global Group appoints James R. Heekin III Chairman and CEO" (Press release). WPP. 2006-12-12. Retrieved 2009-01-05.
- "Grey EMEA named Agency Network of the Year" (Press release). WPP. 2008-09-17. Retrieved 2009-01-05.
- "Grey EMEA scoops Agency of the Year Award" (Press release). EACA Euro Effies. 2012. Retrieved 2013-04-04.
- Advertising Age: "Grey Advertising Agency (Grey Advertising; Grey Worldwide)" September 15, 2003
- New York Times: "Herbert Strauss, Ad Official Dies March 18, 1973
- New York Times: "LAWRENCE VALENSTEIN DIES AT 83; FOUNDER OF GREY ADVERTISING" by Suzanne Daley September 12, 1982
- New York Times: "Arthur Fatt, 94, Advertising Co-Founder" by Joseph B. Treaster January 16, 1999
- Elliott, Stuart (2006-12-12). "After 36 Years at Grey, Time for Life No. 2". The New York Times. Retrieved 2008-10-06.
- "Grey Global Moves Into LEED-CS-Hopeful Toy Building at 200 Fifth Avenue". gbnyc. 2009-11-02. Archived from the original on November 6, 2009. Retrieved 2009-11-02.
- Group, Grey. "Grey Group Acquires Mobile Experiences Studio ArcTouch". www.prnewswire.com. Retrieved 2017-01-20.
- "Grey London Changes Name to Valenstein & Fatt in Diversity Drive". Retrieved 2017-04-25.
- "On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO". Retrieved 2017-11-13.
- Hern, Alex (2016-06-21). "Refugee rescue app pulled from App Store after it is outed as fake". the Guardian. Retrieved 2016-06-22.
- "Apple Pulled This App From iTunes the Same Day It Won a Lion at Cannes". AdWeek. Retrieved 2016-06-22.