Consumer Brands Association

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Consumer Brands Association
FormationJune 1908; 113 years ago (1908-06)
TypeTrade association
HeadquartersRosslyn, VA, U.S.
  • United States
Geoff Freeman

The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA),[1] is the national trade association for the consumer packaged goods (CPG) industry in the United States.[2]

The association represents the food, beverage, household and personal-care product companies, with currently more than 1,700 brands.[3]


The Consumer Brands Association was founded in 1908 as the American Specialty Manufacturers Association, which consisted of 45 food and branded product manufacturers in New York City.[4] It was headquartered at 2401 Pennsylvania Avenue, Washington, D.C..[2]

Since founding, the association has pioneered legislation like the Food, Drug and Cosmetics Act in 1938, which gave the Food and Drug Association its regulatory authority, and credited innovations, like the Universal product Code (also known as the bar code) in the 1970s and SmartLabel, a digital disclosure tool in 2015.

On January 1, 2007 the association merged with the Food Products Association and formed the world's largest trade association representing the food, beverage, and consumer products industry (GMA/FPA). The merged companies adopted the Grocery Manufacturers Association (GMA) name.

As a result of two outbreaks of salmonella in 2006-2007,[5][6] efforts were made by GMA members "to reassess industry practices for eliminating salmonella in low-moisture products".[7]

On December 5, 2013, the GMA sent a petition to the US Food and Drug Administration (FDA) in support of a new rule allowing food made with genetically modified products to be labeled as 'natural'.

On March 16, 2010 First Lady Michelle Obama called on the GMA to help her with her Let's Move! campaign to reduce childhood obesity.[8][9]

In 2017, the association announced plans to relocate to Arlington County, Virginia.[10]

Several major members, including Campbell Soup Company, Unilever, Mars, Incorporated, Tyson Foods, Nestlé, Dean Foods, Hershey's, and Cargill, have left since 2017, prompting a rebranding effort.[11]

In September 2019, the association announced that it would relaunch itself as the Consumer Brands Association effective January 2020.[12] In 2020, GMA rebranded to become the Consumer Brands Association (CBA), with a focus on representing the totality of the CPG industry and a new, consumer-first agenda.[13]

In May 2020, The Consumer Brands Association launched the Critical Infrastructure Supply Chain Council (CISCC), an integrated resolution of 35 or more trade associations dedicated to addressing short- and long-term supply chain weaknesses and challenges.[14]

Advocacy initiatives[edit]

Consumer Brands advocates on behalf of the CPG industry to Congress, state legislatures and administration officials. The Consumer Brands Association has an active advocacy program focused on four areas.[15]

  • Smart Regulations - Advocates for smart, uniform federal regulations that maintain affordability, promote choice and build consumer trust.
  • Packaging Sustainability - Aim to create a sustainable future, by increasing recyclability and reimagining the current recycling system in the US.
  • Frictionless Supply Chains - Focused on promoting affordability and access for consumer through frictionless supply chains.
  • Trust in CPG[16] - Committed to providing consumers with safe, reliable products that they can be confident in using every day.

Programs and initiatives[edit]

  • SmartLabel [17] The SmartLabel platform was launched in 2015. It hosts detailed information about nearly 80,000 products from more than 1,000 participating brands.
  • Food Waste Reduction Alliance - The Food Waste Reduction Alliance (FWRA) is a collaborative effort of The Consumer Brands Association, the National Restaurant Association, and the Food Industry Association to reduce the volume of food waste sent to landfil, donate more safe nutritious food to people in need and recycle unavoidable food waste, diverting it from landfills.
  • Facts Up Front, a program of The Consumer Brands Association and Food Marketing Institute, is a labeling system that displays key nutrion information on the front of food and beverage packages.
  • Hands on Classrooms - provides free resoures for students, teachers, administrators, and parents on the basis of food safety, systems and processing.
  • Better Process Control School- The Consumer Brands Association hosts training for companies that produce low-acid and acidified foods, like tomato sauces, pickled products and some pet foods. It fulfills FDA and USDA requirements in acidification, thermal processing and container closure evaluation operations during the canning of low-acid or acidified foods.[18][19][20]

Board of directors[edit]

  • William B. Cyr, CEO of Freshpet, Inc.
  • Roger Bird, Senior Vice President, U.S. Nutrition, Abbott Nutrition
  • Paul Chibe, President and Chief Executive Officer, Ferrero NA, Inc.
  • Sean Connolly, Chief Executive Officer, Conagra Brands, Inc.
  • Jim Dinkins, President, Coca-Cola North America, The Coca-Cola Company
  • Stanley Dunbar, President and Chief Executive Officer, Moody Dunbar, Inc.
  • Matt Farrell, Chairman, President and Chief Executive Officer, Church & Dwight Co., Inc.
  • Jean-Luc Fischer, President, North America and Global Sustainability, Colgate-Palmolive Company
  • Geoff Freeman, President and CEO, Consumer Brands Association
  • Beth Ford, President and Chief Executive Officer, Land O'Lakes, Inc.
  • Seth French, President, Lassonde Pappas and Company, Inc.
  • Howard Friedman, President and Chief Executive Officer, Post Consumer Brands
  • Stephan Fuesti-Molnar, President, Henkel Consumer Goods North America, Henkel Corporation
  • Bob Gamgort, Executive Chairman and Chief Executive Officer, Keurig Dr Pepper
  • Louie Gentine, Chief Executive Officer, Sargento Foods Inc.
  • Bill Gisel Jr.,Executive Vice Chairman, Rich Products Corporation
  • Fernando Gonzalez, President, NA Consumer Business, Georgia-Pacific LLC
  • Louis C. Gottsponer Jr.,President, Morgan Foods, Inc.
  • Henk Hartong III, Chairman, Sunny Delight Beverages Company
  • Tom Hayes,President and Chief Executive Officer, Ocean Spray Cranberries, Inc.
  • Chris Hood,President, Kellogg North America, Kellogg Company
  • Lawrence Kurzius, Chairman, President and Chief Executive Officer, McCormick & Company, Inc.
  • Kris Licht,President, Health and Chief Customer Officer, RB
  • Gregory Longstreet,President and Chief Executive Officer, Del Monte Foods, Inc.
  • Ryals McMullian,President and Chief Executive Officer, Flowers Foods, Inc.
  • Fred Penny,President, Bimbo Bakeries USA
  • Linda Rendle,Chief Executive Officer, The Clorox Company
  • Gregg Roden,Senior Vice President, PepsiCo North America Supply Chain, PepsiCo, Inc.
  • Kenneth Romanzi,President and Chief Executive Officer, B&G Foods, Inc.
  • Mark Schiller,President and Chief Executive Officer, The Hain Celestial Group, Inc.
  • Mark Smucker,President and Chief Executive Officer, The J. M. Smucker Company
  • Jim Snee,Chairman of the Board, President and Chief Executive Officer, Hormel Foods Corporation
  • Glen Walter,Executive Vice President and President, North America, Mondelez International, Inc.
  • Al Williams,President and Chief Executive Officer, Bush Brothers & Company



  1. ^ "Head of grocery group talks virus, shopping". Finance & Commerce. Associated Press. 2020-04-20. Retrieved 2020-04-21.
  2. ^ a b Company Overview of Grocery Manufacturers Association
  3. ^ "Industry Impact". Consumer Brands Association. Retrieved 2020-12-08.
  4. ^ GMA History
  5. ^ "Multistate Outbreak of Salmonella Tennessee Infections Linked to Peanut Butter (FINAL UPDATE)". CDC. U.S. Department of Health & Human Services. 7 March 2007.
  6. ^ Sotir, Mark J.; Ewald, Gwen; Kimura, Akiko C.; Higa, Jeffrey I.; Sheth, Anandi; Troppy, Scott; Meyer, Stephanie; Hoekstra, R. Michael; Austin, Jana; Archer, John; Spayne, Mary; Daly, Elizabeth R.; Griffin, Patricia M.; Salmonella Wandsworth Outbreak Investigation Team (2009). "Outbreak of Salmonella Wandsworth and Typhimurium Infections in Infants and Toddlers Traced to a Commercial Vegetable-Coated Snack Food". The Pediatric Infectious Disease Journal. 28 (12): 1041–1046. doi:10.1097/INF.0b013e3181af6218. PMID 19779390.
  7. ^ CONTROL OF SALMONELLA IN LOW-MOISTURE FOODS (PDF). Grocery Manufacturers Association. 4 February 2009.
  8. ^ Yunji de Nies, Michelle Obama tells Grocery Manufacturers Association to ‘Step it Up’, ABC News, March 16, 2010
  9. ^ Remarks by the First Lady at a Grocery Manufacturers Association Conference Archived 2017-01-30 at the Wayback Machine, WhiteHouse, March 16, 2010
  10. ^ Sernovitz, Daniel J. (February 9, 2017). "With Nestle incoming, leading industry trade association also headed to Rosslyn". American City Business Journals.
  11. ^ Powerful Food Lobby Group Loses Members Amid Industry Culture Clash, Dan Charles, The Salt, January 5, 2018
  12. ^ Bold New Agenda, New Name: GMA to Relaunch as Consumer Brands Association™ in 2020], GMA press release, September 26, 2019
  13. ^ "GMA to Rebrand as Consumer Brands Association". Progressive Grocer. Retrieved 2020-11-25.
  14. ^ "StackPath". 7 May 2020. Retrieved 2020-05-08.
  15. ^ "Consumer Brands Association Forms Coalition Tasked With Informing Federal CBD Policies". THCnet® | Cannabis News, Jobs, and Career Services. Retrieved 2020-11-05.
  16. ^ "GMA to become Consumer Brands Association". Supermarket News. 2019-09-27. Retrieved 2020-11-12.
  17. ^ Jun. 12, Rebekah Marcarelli on; 2018. "SmartLabel Is Rapidly Taking Over the Retail Front". Winsight Grocery Business. Retrieved 2020-11-16.CS1 maint: numeric names: authors list (link)
  18. ^ "Better Process Control School". Plone site. Retrieved 2020-11-16.
  19. ^ University, Office of Web Communications, Cornell. "Better Process Control School". Cornell. Retrieved 2020-11-16.
  20. ^ "Programs & Initiatives". Consumer Brands Association. Retrieved 2020-11-05.
  21. ^ "Board of Directors". Consumer Brands Association. Retrieved 2020-10-29.

External links[edit]