Consumer Brands Association

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The Consumer Brands Association, formerly the Grocery Manufacturers Association (GMA),[1] is a trade association of the food industry.[2] It represents the world's largest branded food, beverage and consumer product companies.


The Grocery Manufacturers Association was founded in 1908 as the Grocery Manufacturers of America.[3] It is headquartered at 2401 Pennsylvania Avenue, Washington, D.C.,[2] and in 2017 announced plans to relocate to Arlington County, Virginia.[4]

On January 1, 2007 GMA merged with the Food Products Association and formed the world's largest trade association representing the food, beverage, and consumer products industry (GMA/FPA). Effective January 1, 2008, the association adopted the single name Grocery Manufacturers Association.

On March 16, 2010 First Lady Michelle Obama called on the GMA to help her with her Let's Move! campaign to reduce childhood obesity.[5][6]

In 2012, it developed the Sustainability Summit with the Food Marketing Institute.[7]

Several major members, including Campbell Soup Company, Unilever, Mars, Incorporated, Tyson Foods, Nestlé, Dean Foods, Hershey's, and Cargill, have left since 2017, prompting a rebranding effort.[8]

In September 2019, it announced that it would relaunch itself as the Consumer Brands Association effective January 2020.[9]

In May 2020, The Consumer Brands Association launched the Critical Infrastructure Supply Chain Council (CISCC), an integrated resolution of 35 or more trade associations dedicated to addressing short- and long-term supply chain weaknesses and challenges.[10]



"As a result of an outbreak salmonellosis associated with the consumption of peanut butter in 2006-2007",[11] and another with baby food during the same period,[12] efforts were made by GMA members "to reassess industry practices for eliminating salmonella in low-moisture products" because "Salmonella outbreaks from low-moisture products are relatively rare but often impact large numbers of people." A document resulted from this effort entitled "CONTROL OF SALMONELLA IN LOW-MOISTURE FOODS".[13]

GMO foods[edit]

On December 5, 2013, the GMA sent a petition to the US Food and Drug Administration (FDA) in support of a new rule allowing food made with genetically modified products to be labeled as 'natural'.[14]

Board of directors[edit]






  1. ^ "Head of grocery group talks virus, shopping". Finance & Commerce. Associated Press. 2020-04-20. Retrieved 2020-04-21.
  2. ^ a b Company Overview of Grocery Manufacturers Association
  3. ^ GMA History
  4. ^ Sernovitz, Daniel J. (February 9, 2017). "With Nestle incoming, leading industry trade association also headed to Rosslyn". American City Business Journals.
  5. ^ Yunji de Nies, Michelle Obama tells Grocery Manufacturers Association to ‘Step it Up’, ABC News, March 16, 2010
  6. ^ Remarks by the First Lady at a Grocery Manufacturers Association Conference Archived 2012-10-10 at the Wayback Machine, WhiteHouse, March 16, 2010
  7. ^ Food Marketing Institute
  8. ^ Powerful Food Lobby Group Loses Members Amid Industry Culture Clash, Dan Charles, The Salt, January 5, 2018
  9. ^ Bold New Agenda, New Name: GMA to Relaunch as Consumer Brands Association™ in 2020], GMA press release, September 26, 2019
  10. ^ "StackPath". 7 May 2020. Retrieved 2020-05-08.
  11. ^ "Multistate Outbreak of Salmonella Tennessee Infections Linked to Peanut Butter (FINAL UPDATE)". CDC. U.S. Department of Health & Human Services. 7 March 2007.
  12. ^ Sotir, Mark J.; Ewald, Gwen; Kimura, Akiko C.; Higa, Jeffrey I.; Sheth, Anandi; Troppy, Scott; Meyer, Stephanie; Hoekstra, R Michael; Austin, Jana; Archer, John; Spayne, Mary; Daly, Elizabeth R.; Griffin, Patricia M.; Salmonella Wandsworth Outbreak Investigation Team (2009). "Outbreak of Salmonella Wandsworth and Typhimurium Infections in Infants and Toddlers Traced to a Commercial Vegetable-Coated Snack Food". The Pediatric Infectious Disease Journal. 28 (12): 1041–1046. doi:10.1097/INF.0b013e3181af6218. PMID 19779390.
  13. ^ CONTROL OF SALMONELLA IN LOW-MOISTURE FOODS (PDF). Grocery Manufacturers Association. 4 February 2009.
  14. ^ Group Seeks Special Label for Food: ‘Natural’, New York Times, December 19, 2013
  15. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av GMA Board of Directors
  16. ^ The Coca-Cola Company, Operations Leadership: J. Alexander M. Douglas Jr.

External links[edit]