Groupe Casino

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Casino Guichard-Perrachon S.A.
Société Anonyme with a board of directors
Traded as EuronextCO
CAC Mid 60 Component
Industry Mass Retail
Founded 1898; 120 years ago (1898)
Founder Geoffroy Guichard
Headquarters Saint-Étienne, France
Key people
Jean-Charles Naouri
  • Increase€48.645 billion (2014)
  • €556 million (2014)
Total equity
  • Increase€15.608 billion (2014)
Number of employees
329,600 employees worldwide, of which 71,129 in France (2013)
Subsidiaries Géant Casino; Casino Supermarchés; Hyper Casino; Petit Casino; Casino Shop; Casino Restauration; Monoprix; Naturalia; Franprix; Leader Price; Spar; Vival; Cdiscount; Pão de Açúcar, Extra, Brésil; Grupo Éxito, Colombia; Libertad, Mini Libertad, Argentine; Devoto, Disco, Uruguay; Jumbo, Océan Indien

Groupe Casino (or Casino Guichard-Perrachon) is a French mass retailer with operations around the world. The company is listed on the Euronext Paris and its majority shareholder is Rallye SA.

The company's head office is in Saint-Étienne.[1]


In 1892, Geoffroy Guichard became the sole proprietor of a grocery store located in the old Casino Lyrique cabaret in Saint-Étienne, which remained the Group’s flagship store for many years and is the origin of the group’s current title.

On June 25, 1898 Geoffroy Guichard opened the first branch store in Veauche and, on August 2 of the same year, he set up the Société des Magasins du Casino et Établissements Économiques d'Alimentation, operating under the name "Guichard-Perrachon & Cie". Following the company’s creation, the focus began to shift towards organisation with the construction of a warehouse in Saint-Étienne.[2]

The first Casino-brand products were launched in 1901, introducing the concept of private brands. 1902 saw the introduction of a customer loyalty programme that offered trading stamps for store purchases. The first factories in the Loire region were opened four years later and by 1916 the company had introduced a family allowance fund and a proft-sharing system for their employees.[3]

The first self-service store was opened in 1948 followed by the installation of France’s first refigerated display in 1949. Almost a decade later, the company became the first French food retailer to display a sell-by date on their products, a practice that did not become mandatory in France until 1984. In 1975, Casino joined the global market through its expansion into the United States.

By 1992, the group had acquired La Ruche Méridionale before merging with Rallye, a French retailer owned by Jean-Charles Naouri, by giving 30% of Casino. 1997 saw the development of a hostile takeover bid from retailer Promodès. However, the bid fell through due to the combined efforts of Jean-Charles Naouri, the Guichard family, and the Group’s employees. The following year, Jean-Charles Naouri became the Group’s majority shareholder.

Between 2000 and 2001, Casino acquired 50% of the variety retailer Monoprix as well as the discount chains Franprix, Leader Price, and Cdiscount. Banque Casino was founded and the property company Mercialys is established to manage the Group’s shopping centers. In 2007, the Group inaugurated its new headquarters in Saint-Étienne, its historical stronghold.[4]

In 2010, the group acquired Carrefour’s interests in Thailand. The same year the GreenYellow subsidiary connected its first solar power plant to the French power grid. In 2011 Casino opposed the merger of Pão de Açucar and Carrefour in Brazil.[5] In 2017, Casino was accused of bribing Brazilian officials to prevent a state bank to support the merge.[6] In June 2012 the Group acquired a 50% stake in Monoprix from the Galeries Lafayette.[7] Later that month they also acquired a controlling interest in the Brazil-based Pão de Açúcar. More recently, Groupe Casino gained management control of two of the Groupe’s foundational assets: GPA in Brazil and Monoprix in France.[8]

Today, the Group has a network of more than 12,000 stores, of which 9,450 are in France. It operates in eight countries, generating net sales of €48,645 million and employing 329,000 people (2013).


The Group’s operations are based on a multi-format, multi-banner, multi-channel approach and a dual retailing/property business model, in both France and in other countries. Its business model is built on a network of strategically related, yet clearly differentiated brands .[9] In 2012, Casino had more than 12,000 outlets (126 hypermarkets, 446 supermarkets, 2,476 discount stores, 6,457 convenience stores and 299 restaurants) in France and abroad,

In mainland France, its principal brands are Spar and Vival (urban and rural superettes), Monoprix and Franprix (centre-city stores), Leader Price (discount outlets) , Naturalia (organic foods), and Petit Casino and Casino Restauration. Hyper Géant Casino has 126 stores, Casino Supermarché 44, Monoprix 555, Franprix and Leader Price 600 total . . On Reunion Island, its brands are Géant Casino and Leader Price.

In 2005, Casino created Mercialys, a REIT-style listed property company that today manages some 150 shopping centres that are adjacent to Casino-owned hypermarkets and supermarkets, as well as the Group’s cafeteria properties.

In March 2012, Franprix announced plan to supply its 80 stores in central Paris with 450 tonnes of goods a day via the Marne and Seine Rivers, thereby shortening delivery times and reducing the environmental impact.[10]

In emerging markets, it operates usually throughinvestments in local retailers. Examples include Libertad and Mini Libertad in Argentina, Disco and Devoto in Uruguay, Pão de Açúcar and Extra in Brazil, Exito in Colombia and other outlets in a dozen African countries and the Indian Ocean.[11] 2013, emerging markets accounted for 60% of consolidated net sales (vs 56% in 2012), and 74% of consolidated trading profit (or €2,363 million). The group is number one retailer in Brazil and Colombia.[12]

On 2 July 2012, Casino became the sole controlling shareholder of Grupo Pão de Açúcar, Brazil’s leading retailer and second largest online retailer. Grupo Pão de Açúcar has annual sales of €20.2 billion with a multi-format, multi-brand portfolio of more than 1,600 stores and 159,800 employees, making it the leading private-sector employer in Brazil.[13]

A distinctive feature of the Groupe Casino business model is its dual retailing/property approach in France through two subsidiaries: Mercialys, a retail property company and Immobilière Group Casino, which owns the Group’s store properties.



Groupe Casino’s brands a range of retail formats:

  • Casino Supermarchés, a city-centre and rural supermarket chain
  • Monoprix, a city-centre variety chain selling food, personal and beauty care products, household products and apparel
  • Franprix, a city convenience store chain
  • Superettes:

*Petit Casino *Casino Shop *Casino Shopping *Spar *Vival

  • Discount formats:
  • Leader Price, which carries both private-label and national brands
  • Hypermarkets
  • Hyper Géant Casino
  • Online stores
  • Cdiscount
  • Property management
  • Mercialys
  • Other businesses
  • Casino Restauration: Casino Cafétéria, Les Comptoirs Casino, Villa Plancha and À La Bonne Heure
  • Banque Casino
  • Casino Vacances (travel agency)

In the world

Private labels[edit]

The group’s portfolio comprises dozens of private labels for apparel, gourmet, family, organic, fair trade, board-based, discount. The "Casino" brand is one of the best-selling private labels in France today in terms of penetration rates (own-brand sales relative to total store sales).[citation needed] Most of its private label products for textile, home and food categories are manufactured through its sourcing division, Casino Global Sourcing in Hong Kong.


The group has grocery e-tailing solutions associated with its brands: In France,, and; In Colombia,,; in Brazil, Nova Pontocom now ranks second in its market. In 2017 the group signed a partnership agreement with Ocado Group plc to develop the Ocado Smart Platform ("OSP") in France.


Jean-Charles Naouri, is chairman and chief executive officer of Casino Group

Financial highlights[edit]

Key figures in € millions
Years 2008 2009 2010 2011 2012 2013 2014
Net business volume 36,144 36,842 42,777 50,930 52,342
Net sales 28,704 26,757 29,078 34,361 41,971 48,645 48,493
Trading profit 1,266 1,209 1,300 1,548 2,002 2,624 2,231
Equity 7,124 7,037 7,916 9,383 15,201 15,426 15,608
Debt 4,851 4,072 3,845 5,379 5,451 5,416 5,822

Net business volume includes all revenue from consolidated companies, associates and franchisees, on a 100% basis.

Share information[edit]

ISIN: FR0000125585

  • Par value: 1.53 per share
  • Majority shareholders at end-2012 (voting rights): Free float: 38.6%; Groupe Rallye 59.3%; employees 2.1%.
Share data as at January 1
Years 2011 2012 2013
Share outstanding (in million) 110.6 112.7 113.1
Market capitalisation (in € million) 7,200 8,100 9,500
Daily trading volume (in thousands of shares) 554 662 628


  1. ^ "Contact Archived 2010-09-06 at the Wayback Machine.." Groupe Casino. Retrieved on 24 June 2013. "Groupe Casino 1, Esplanade de France, BP 306 42008 Saint-Etienne Cedex 2 - FRANCE"
  2. ^ Casino Guichard-Perrachon S.A. History,
  3. ^ Groupe Casino History,
  4. ^ CASINO GUICHARD : Casino Finalizes Acquisition of Monoprix,, July 24, 2013
  5. ^ "Sem apoio de Casino e BNDES, fusão do Pão de Açúcar é suspensa". 12 July 2011. Retrieved 23 October 2017. 
  6. ^ "PF conclui que Pimentel favoreceu Casino e indicia Coutinho e primeira-dama de Minas". Estado de S. Paulo. 22 October 2017. Retrieved 23 October 2017. 
  7. ^ Casino Says It Won’t Sell Monoprix Stake to Galeries Lafayette, Bloomberg, February 25, 2012
  8. ^ Casino to Become Sole Controller of Brazil’s Pao de Acucar, Bloomberg, May 15, 2012
  9. ^ Positioning and business model,
  10. ^ Franprix emprunte désormais la Seine pour livrer ses magasins parisiens, la Dépêche, March 16, 2012
  11. ^ Jean-Charles Naouri Plans An IPO For Casino’s Global E-Commerce Platform,, May 8, 2014
  12. ^ BRAZIL’S LEADING RETAILER IS FRENCH: IT’S CASINO Archived 2014-10-06 at the Wayback Machine., Sial group
  13. ^ Casino Starts Process to Become Sole Controller of Pao de Acucar, Bloomberg, March 22, 2012

External links[edit]