|Headquarters||Porto Alegre, Brazil|
|Key people||Nelson Pacheco Sirotsky, (Chairman)
Eduardo Sirotsky Melzer, (CEO)
|Products||Television, Newspapers, Internet portals|
|Revenue||US$ 634.4 million (2012)|
Grupo RBS is a Brazilian media conglomerate founded on August 31, 1957 by Maurício Sirotsky Sobrinho. One of Brazil’s largest communication groups, it is also the largest one affiliated with Rede Globo. The media group is made up by radio and television stations as well as newspapers and online news portals, which deliver journalistic and entertainment content. Along with its more than 6,000 employees, Grupo RBS constitutes the second largest company in Brazil when it comes to the number of journalists employed.
Grupo RBS’ news platforms: - 18 broadcasting TV stations affiliated to Rede Globo (RBS TV) - 2 local broadcasting TV stations (TVCOM) - 24 radio stations (Rádio Gaúcha, Rádio Atlântida, Rádio Itapema, Rádio Cidade, Rádio Farroupilha, Rádio CBN Porto Alegre, Rádio CBN Diário, Rádio Rural) - 8 newspapers (Zero Hora, Diário Gaúcho, Pioneiro, Diário de Santa Maria, Diário Catarinense, Hora de Santa Catarina, Jornal de Santa Catarina, A Notícia).
Grupo RBS also operates a digital company, e.Bricks Digital, made up of technology enterprises through which the media group makes itself present in areas such as technology and digital media, mobile and segment-specific e-commerce.
Grupo RBS has yet other branches of operation: HSM (executive education, media and events company) – Digital Product Development unit – Kzuka (aimed at young audiences) – Events – RBS Publicações (book publishing) – Orbeat Music (record company) – Mídia Gráfica (printing) – Vialog (logistics company) – Fundação Maurício Sirotsky Sobrinho (social trust).
- 1 History
- 2 Grupo RBS’ institutional campaigns
- 3 Segments
- 4 See also
- 5 Notes
- 6 External links
Upon becoming associate partner of Rádio Gaúcha, back in 1957, Maurício Sirotsky Sobrinho gives a head start on Grupo RBS’ foundation. Five years later, TV Gaúcha is established in Porto Alegre and later on, in 1967, becomes affiliated to Rede Globo. In 1969, Brazil’s first regional broadcasting TV network is founded (TV Caxias, at Caxias do Sul), and in the following year RBS acquires its first newspaper, Zero Hora. In 1973, RBS’ FM radio network begins taking shape – Rádio Atlântida FM is established in Porto Alegre three years after that. The expansion towards Santa Catarina starts to take place in 1979, when RBS TV first station is inaugurated at Florianópolis. One year later, radio station Rádio Farroupilha AM, from Porto Alegre, is incorporated to the multimídia group and in 1981 Rádio Atlântida FM establishes affiliated network stations at Florianópolis and Blumenau. Radio station Diário da Manhã FM, at Santa Catarina’s capital, also incorporated to Grupo RBS in the same decade.
In 1982, Fundação RBS is created to start upo n social investment by the group. Currently, this trust is named in honor of Maurício Sirotsky Sobrinho. The group’s first newspaper in Santa Catarina is Diário Catarinense, launched in Florianópolis by 1986, the same year which welcomed AM 1120 to RBS. The year also sees the passing of the group’s founder – his son, Nelson Sirotsky, then becomes RBS’ CEO. Within the years that follow, a series of communication companies were incorporated to RBS: Rádio Cidade FM, in 1990; Jornal de Santa Catarina, acquired in 1992 (the same year NET Sul was launched); and Jornal Pioneiro, bought in 1994, when 102 FM was inaugurated. Brazil’s first community TV station, TVCOM started broadcasting in 1995 and in the following year Canal Rural started its own transmissions, with agribusiness-oriented news content only. That same years also saw an association with Nutecnet for the development of ZAZ - the internet portal, currently Terra, was Brazil’s first. Radio station CBN Porto Alegre was created in that same decade.
Em 2000, Grupo RBS starts publishing the popular news tabloid Diário Gaúcho, while TVCOM is launched at both Florianópolis and Joinville, NET Sul becomes associated with Globocabo and the book-publishing business RBS Publicações is born. In 2001, Vialog is created as a logistics company operating in the Southern part of Brazil and Orbeat Music is established as a record company aimed at the music scene in Southern Brazil. Diário de Santa Maria starts hitting newsstands in 2002 and in 2003 Rede Itapema FM is formed. By 2006, the group launches both internet portal Hagah and popular news tabloid Hora de Santa Catarina, targeting the metropolitan region of Florianópolis. That same years sees the acquisition of A Notícia newspaper, at Joinville. In 2007, the year of its 50th anniversary, Grupo RBS introduces a newly designed logotype while No Ar – 50 Anos de Vida (On Air – 50 years of life), an extensive exhibition of the company’s history, opens up to the public at Usina do Gasômetro, Porto Alegre.
In 2008, RBS TV starts operating in HDTV. Also that year RBS acquires entertainment online portals Guia da Semana and ObaOba, along with Pontomobi, specialized in content for mobile devices. In 2009, Grupo RBS inaugurates Parque Gráfico Jayme Sirotsky (Jayme Sirotsky Printing Plant) and in 2011 becomes associated with BR Investimentos to create HSM Educação (HSM Education), the company’s executive education branch.
In 2012, in Santa Catarina Grupo RBS officially introduces O Sol Diário, a News supplement for Diário Catarinense, A Notícia and Jornal de Santa Catarina newspapers covering news about ando f interest to the Itajaí micro-region, which embraces the cities of Itajaí and Balneário Camboriú. In Rio Grande do Sul, local network affiliates were launched for Rádio Gaúcha at Santa Maria and Caxias do Sul, both replacing Rádio Itapema FM.
Grupo RBS’ institutional campaigns
Institutional campaigns are one of Grupo RBS’ most traditional actions and one of its most important social investment traditions. Nonprofit and noncommercial whatsoever, these are great social mobilization campaigns which involve all of the company’s multimedia platforms, as well as it co-workers, and include branches such as editorial (News broadcast/published by the group’s media outlets) advertising (advertisements carried on all media) and institutional (mobilization actions alongside government and community agents).
In recent years, RBS has raised its voice on a variety of issues such as road safety, child protection and crack abuse prevention. These campaigns have achieved countless results, among which stand out the establishment of a Child and Youth Debate Day, already in its 10th year; a partnership set out with the National Justice Council for the country-wide airing of the Crack, Nem Pensar (Don’t Even Think About Crack) campaign in 2011 (the crack abuse prevention campaign); and the establishment of the Instituto Crack, Nem Pensar (The Don’t Even Think About Crack Institute), based in Porto Alegre.
Love is the Best Inheritance, Take Care of the Kids
The institutional campaign "O Amor é a Melhor Herança, Cuide das Crianças" (Love is the Best Inheritance, Take Care of the Kids) was launched in June 2003, and had intended to highlight the importance of care that the society must have with kids and teens. This campaign also featured the presence of five friendly monsters and her cubs: the Devil, the Bogeyman, the Witch, the Headless Mule and the Black Face Ox. At the end of 2003, join the sixth monster, the Bad Wolf with their puppies.
Education Needs Answers
The institutional campaign “A Educação Precisa de Respostas” (Education Needs Answers) was launched in 2012 as a wide-range society mobilization campaign. Led by Grupo RBS, it aims at bringing forward discussion groups and the search for solutions to elevate the level of primary education across Brazil and specially within Rio Grande do Sul and Santa Catarina states. The campaign was carried on as a partnership with Fundação Maurício Sirotsky Sobrinho (FMSS) and took on three lines of action: editorial, advertising and institutional. This campaign also sets education as the main focus of Grupo RBS’ social investment, hereby reinforcing the company’s historic compromise towards sustained development within the communities in which it makes itself present.
Grupo RBS’ educational campaign will take on a new phase in 2013. Education-related subjects will continue to be featured as a main editorial concern within RBS’ media outlets while new institutional actions shall promote even more community-based mobilization and engagement towards the cause throughout the year.
- RBS TV
- Farroupilha AM
- Rural AM
- CBN 1340, Porto Alegre
- Cidade FM
- Rede Gaúcha Sat
- Itapema FM
- Rede Atlântida
- CBN Diário, Florianópolis
Rio Grande do Sul
- Farroupilha AM on frequency 680 kHz AM
- Rural AM on frequency 1.120 kHz AM
- CBN 1340, Porto Alegre on frequency 1.340 kHz AM
- Cidade FM on frequency 92,1 MHz FM
- Rádio Gaúcha Porto Alegre, on frequency 600 kHz FM and on frequency 93,7 MHz FM; Santa Maria, on frequency 105,7 MHz FM; Caxias do Sul, on frequency 102,7 MHz FM
- Rádio Itapema FM Porto Alegre, on frequency 102,3 MHz FM; Florianópolis, on frequency 93,7 MHz FM; Joinville, on frequency 95,3 MHz FM
- Rede Atlântida
Rio Grande do Sul
- Atlântida Caxias do Sul - 105,7 MHz
- Atlântida Passo Fundo - 97,1 MHz
- Atlântida Pelotas - 95,3 MHz
- Atlântida Porto Alegre - 94,3 MHz
- Atlântida Rio Grande - 102,1 MHz
- Atlântida Santa Cruz - 93,3 MHz
- Atlântida Santa Maria - 94,3 MHz
- Atlântida Tramandaí - 104,7 MHz
- Atlântida Blumenau - 102,7 MHz
- Atlântida Joinville - 104,3 MHz
- Atlântida Chapecó - 99,3 MHz
- Atlântida Criciúma - 97,3 MHz
- Atlântida Florianópolis - 100,9 MHz
- CBN Diário Florianópolis on frequency 740 kHz AM
- Zero Hora
- Diário Gaúcho
- Diário de Santa Maria
- Diário Catarinense
- Jornal de Santa Catarina
- Hora de Santa Catarina
- A Notícia
- O Sol Diário; a supplement for the group’s Santa Catarina newspapers inserted in the editions destined for the Itajaí micro-region and displaying regional news articles.
- Pense Imóveis
- Pense Carros
- Pense Empregos
- Guia Da Semana
- Grupo .Mobi
- Wine Vinhos
- Book publisher: RBS Publicações
- Record company: Orbeat Music
- Trust: Fundação Maurício Sirotsky Sobrinho
- (Portuguese) Official Site