Guaraná Antarctica

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Guaraná
LOGO GUARANA.jpg
Guaraná Antarctica logo
TypeGuaraná (soft drink)
ManufacturerAmBev
Country of originBrazil
Introduced1921
ColorCaramel
VariantsGuaraná Antarctica Zero
Guaraná Antarctica Ice
Guaraná Antarctica Champagne
Guaraná Antarctica Seleção
Guaraná Antarctica Diet
Guaraná Antarctica Light
Guaraná Antarctica Açaí
Guarah
WebsiteGuaranáAntarctica.com.br

Guaraná Antarctica is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by AmBev, a subsidiary of Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced in four countries: Portugal, Brazil, Argentina and Japan.

In Brazil, it is also available as the low calorie version Guaraná Antarctica Zero.

Guaraná Antarctica is also available in Portugal, Panamá, Spain, Honduras, Haiti, Paraguay, Norway, Denmark, Finland, Bulgaria, France, Luxembourg, Netherlands (cans only), Belgium, Israel, Italy, Switzerland, Canada, Ireland, United Kingdom (in some Tesco and Waitrose stores), parts of Japan, the United States, Switzerland, Austria (at SPAR supermarkets), Argentina and in special food stores in Germany.

The taste is mild and slightly apple-like, with a berry after-flavour.

Ingredients[edit]

Carbonated water, sugar, (E150d) caramel colour, citric acid, (E211) sodium benzoate and (E202) potassium sorbate (preservatives), ascorbic acid (antioxidant), guaraná extract and natural flavours.

Advertising[edit]

One of Guaraná Antarctica's 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much guaraná the day before.

Guaraná Antarctica aired a controversial commercial showing the guarana berry plantations in the Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot the narrator turns to the audience and says: "Now ask Coca-Cola to show you the coca tree...". This spot was a direct attack to Coca-Cola and how its flagship product initially contained cocaine. In response, Coca-Cola aired equally controversial commercials for its guaraná-based Kuat drink, such as one in which former World No. 1 Tennis Player Gustavo Kuerten asks a street vendor for a guaraná, to which the vendor responds by throwing him a can of Guaraná Antarctica, which Kuerten throws back to the vendor. After a few exchanges, Kuerten proceeds to say: "joga direito!" ("do it the right way"), which prompts the vendor to toss him a can of Kuat.

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