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Guaraná Antarctica logo
|Country of origin||Brazil|
|Variants||Guaraná Antarctica Zero
Guaraná Antarctica Ice
Guaraná Antarctica Champagne
Guaraná Antarctica Seleção
Guaraná Antarctica Diet
Guaraná Antarctica Light
Guaraná Antarctica Açaí
Guaraná is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced in four countries, Portugal, Brazil, Argentina, and Japan.
In Brazil, it is also available as the low calorie version Guaraná Antarctica Zero.
Guaraná Antarctica is also available in Portugal,Panamá, Spain, Honduras, Haiti, Paraguay, Denmark, France, Luxembourg, Netherlands (cans only), Belgium, Israel, Italy, Switzerland, Finland, Canada, Ireland, United Kingdom (recently in some Tesco and all Waitrose stores), parts of Japan, the United States, Switzerland, Austria (at SPAR supermarkets) and as 1.5 litre bottles in special food stores in Germany.
The taste is mild, and slightly apple-like, with a berry after-flavour. However, Jonathan Goldsmith also says it has a slight ginger ale based tinge with a raspberry twang in it.
Carbonated water, sugar, (E150d) caramel (colour), citric acid, (E211) sodium benzoate (preservative) and (E202) potassium sorbate (preservative), ascorbic acid (antioxidant), guaraná extract and natural flavours.
One of Guaraná Antarctica's 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much Guaraná the day before.
Another controversial commercial from Guaraná Antarctica was a TV spot showing the guaraná berry plantations in the Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot the narrator turns to the audience and says: "Now ask Coca-Cola to show you the coca tree...". This spot was a direct attack to Coca-Cola.
Coca-Cola, however, often responded with equally controversial TV spots, such as one in which former World No. 1 Tennis Player Gustavo Kuerten asks a street vendor for a guaraná, to which the vendor responds by throwing him a can of Guaraná Antarctica, which Kuerten throws back to the vendor. After a few exchanges, Kuerten proceeds to say: "joga direito!" (something like "do it the right way"), which prompts the vendor to toss him a can of Kuat, a guarana-based beverage produced by Coca-Cola.
- Information about Guaraná Antarctica on Ambev's official website (Portuguese)
- Summary of Guaraná Antarctica on AB-InBev official website
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