Guayakí (company)

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Guayakí
Private
IndustryBeverage, organic products
Founded1996
FoundersAlex Pryor, David Karr
HeadquartersSebastopol, California
Area served
United States, Canada
Key people
Chris Mann, CEO[1]
ProductsYerba mate, beverages, energy shots, energy drinks
Websitewww.guayaki.com

Guayakí Sustainable Rainforest Products, Inc., more commonly known as Guayakí, is an organic beverage company specializing in yerba mate products based in Sebastopol, California.[2] In addition to offering loose-leaf yerba mate, Guayakí also sells canned as well as carbonated yerba mate drinks, and energy shots. Guayakí receives American-nationwide distribution to approximately 10,000 stores,[3][4] primarily through organic and health-oriented grocery stores such as Whole Foods among other retailers, as well as through online channels.[5]

In 2018 Guayakí's mission was, in part, to "steward and restore 200,000 acres of rainforest and create over 1,000 living-wage jobs by 2020" in the Atlantic Forest through their own "Market Driven Restoration" model, the idea that imperialism and colonialism as a result of the market for products from less-developed countries can be combatted using the market itself.[6][7]

Guayakí is a B Corporation[8], certified organic by USDA Organic; Additionally, the company is also certified fair trade by IMO and is a member of Fair Trade Federation, and the first yerba mate company to achieve biodynamic certification.[9]

References[edit]

  1. ^ Ferrari, Pierre (February 18, 2010). "Guayakí's CEO Chris Mann on the Importance of Running a Transparent Company". Fast Company. Retrieved June 1, 2015.
  2. ^ "Guayakí Pioneers Market-Driven Restoration Business Model - RSF Social Finance". RSF Social Finance. August 27, 2012. Retrieved June 5, 2018.
  3. ^ "Small Biz Makeover: Guayaki Tea's Big Challenge". Newsweek. November 24, 2009. Retrieved June 5, 2018.
  4. ^ "Guayakí Self-Distribution Model Rolls On". BevNET.com. October 31, 2019. Retrieved February 21, 2020.
  5. ^ Latif, Roy. "Sparkling Growth: 6 Questions with David Karr of Guayaki". BEVNET. Retrieved June 1, 2015.
  6. ^ "100 Years of Sun: Regenerative Agriculture". 100 Years of Sun: Regenerative Agriculture. Retrieved June 5, 2018.
  7. ^ "Restoring the Rainforest: Guayakí Brews Environmental and Social Change - KWHS". KWHS. March 12, 2013. Retrieved June 5, 2018.
  8. ^ "Guayaki: Blending Tradition and Regeneration". Sounds and Colours. January 21, 2016. Retrieved February 21, 2020.
  9. ^ foodnavigator-usa.com. "If you survive, you thrive: Guayaki yerba mate's slow-burning success". foodnavigator-usa.com. Retrieved February 21, 2020.

External links[edit]