Guccio Gucci

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Guccio Gucci
Guccio Gucci c.1940.JPG
Guccio Giovanbattista Giacinto Dario Maria Gucci

26 March 1881
Died2 January 1953(1953-01-02) (aged 71)
Known forFounder of Gucci
Spouse(s)Aida Calvelli
Children6, including Aldo Gucci, Rodolfo Gucci
Parent(s)Gabriello Gucci, Elena Santini[1]

Guccio Giovanbattista Giacinto Dario Maria Gucci (26 March 1881 – 2 January 1953) was an Italian businessman and fashion designer. He is known for being the founder of the fashion house of Gucci.

Early life[edit]

Guccio was born in Florence, Tuscany on 26 March 1881.[2] He is the son of Tuscan parents, Gabriello Gucci, a leather craftsman from San Miniato, and Elena Santini, from Lastra a Signa.[3][1]

As a teenager in c.1899, Guccio Gucci was working at the Savoy Hotel in London.[4][5] Little is known about his early life circumstances and what influenced his move to London.[5] Gucci was inspired by the elegant upper-class hotel guests and by luggage companies such as H. J. Cave & Sons. He returned to Florence and started making travel bags and accessories.


In 1921, he founded the House of Gucci in Florence,[6][7] as a small family-owned leather shop.[2] He began selling leather bags to horsemen in the 1920s.[4] In 1938, Gucci expanded his business to a second location in Rome, at the insistence of his son Aldo.[8] His one-man business eventually turned into a family business, when his sons joined the company.

In 1951, Gucci opened their store in Milan. He wanted to keep the business small and while he was alive, the company remained only in Italy.[5] Two weeks before Guccio Gucci's death, the New York Gucci boutique was opened by his sons Aldo, Rodolfo, and Vasco.[9]

Death and legacy[edit]

He died on 2 January 1953 in Milan.[8] After his death (in 1953), the business was left to his five sons.[7] With the change in leadership the Gucci brand expanded to opening international locations and a diversification of product line.[7]

The Gucci Museum (also called Gucci Garden) in Florence, is a fashion museum centered around the history of company and Guccio Gucci.[10]

Personal life[edit]

Gucci and his wife, Aida Calvelli married in 1901 and had six children, five sons and one daughter.[5] His son Ugo Calvelli Gucci (1899–1973) was adopted, born from his mother Aida Calvelli's previous relationship. His son Enzo (1904–1913) died in childhood.[9] His sons Vasco, Aldo, Ugo and Rodolfo Gucci held prominent roles in his company, and his daughter was not given a role.[5] There was a lot of sibling rivalry to hold power within the company, and by the 1980s, this became a serious issue dividing the family.[5][11]

In his final years, he lived near Rusper, in West Sussex, England.

See also[edit]


  1. ^ a b Gucci, Patrizia (2015). "Tutto cominciò all'Hotel Savoy". Gucci: La vera storia di una dinastia di successo (in Italian) (I ed.). Milan: Mondadori Electa (published February 2015). pp. 687–695 (ebook edition). ISBN 9788851051617. Retrieved 12 March 2021.
  2. ^ a b "Indulge In The Creative Chatter And Celebrate The Legacy Of Guccio Gucci". Harper's Bazaar Malaysia. 26 March 2020. Retrieved 12 October 2020.
  3. ^ David Landes, Dynasties: Fortune and Misfortune in the World's Great Family Businesses, Penguin, London UK, 2008, p. 10.
  4. ^ a b Silver, Dena (26 March 2019). "Charting the Evolution of Gucci". CR Fashion Book. Retrieved 14 September 2020.
  5. ^ a b c d e f de Wit, Bob; Meyer, Ron (2010). Strategy: Process, Content, Context : an International Perspective. Cengage Learning EMEA. pp. 693–701. ISBN 978-1-4080-1902-3.
  6. ^ World of Gucci. History-1920 Archived 13 April 2012 at the Wayback Machine
  7. ^ a b c Moliterno, Gino (11 September 2002). Encyclopedia of Contemporary Italian Culture. Routledge. p. 378. ISBN 978-1-134-75876-0.
  8. ^ a b "Guccio Gucci". The Florentine. 17 June 2009. Retrieved 12 October 2020. However, by the time of Guccio Gucci's death in Milan on January 2, 1953
  9. ^ a b "Guccio Gucci". Fashion Elite. 20 September 2016. Retrieved 12 October 2020.
  10. ^ Steves, Rick; Openshaw, Gene (2017). Rick Steves Florence & Tuscany. Hachette UK. ISBN 9781631216855.
  11. ^ Moore, Claire (6 January 2006). "PrimeTime: Gucci, Glamour and Greed". ABC News. Retrieved 12 October 2020.

External links[edit]