|Type||History of brewing|
|Visitors||20 million (2019) <https://www.irishcentral.com/culture/food-drink/guinness-storehouse-20-millionth-visitor>|
The Storehouse covers seven floors surrounding a glass atrium shaped in the form of a pint of Guinness. The ground floor introduces the beer's four ingredients (water, barley, hops and yeast), and the brewery's founder, Arthur Guinness. Other floors feature the history of Guinness advertising and include an interactive exhibit on responsible drinking. The seventh floor houses the Gravity Bar with views of Dublin and where visitors may drink a pint of Guinness included in the price of admission.
The building in which the Storehouse is located was constructed in 1902 as a fermentation plant for the St. James's Gate Brewery (yeast is added to the brew). It was designed in the style of the Chicago School of Architecture and was the first multi-storey steel-framed building to be constructed in Ireland. The building was used continuously as the fermentation plant of the Brewery until its closure in 1988, when a new fermentation plant was completed near the River Liffey.
In 1997, it was decided to convert the building into the Guinness Storehouse, replacing the Guinness Hop Store as the Brewery's visitor centre. The redesign of the building was undertaken by the UK-based design firm Imagination in conjunction with the Dublin-based architects firm RKD, and the Storehouse opened to the public on 2 December 2000. In 2006-08 a new wing was developed, and Euro 2.5 million was invested in a live technology-driven multi-media installation demonstrating the modern brewing process for Guinness, which was designed by London-based museum design specialist, Event Communications.
The Guinness Storehouse explains the history of beer. The story is told through various interactive exhibition areas including ingredients, brewing, transport, cooperage, advertising, and sponsorship.
The Storehouse covers seven floors surrounding a glass atrium shaped in the form of a pint of Guinness. The ground floor introduces the beer's four ingredients (water, barley, hops, and yeast), and the brewery's founder, Arthur Guinness. Other floors feature the history of Guinness advertising and include an interactive exhibit on responsible drinking.
At the base of the atrium lies a copy of the 9,000-year lease signed by Arthur Guinness on the brewery site. In the Perfect Pint bar, visitors may pour their own pint of Guinness and even get their selfie printed on top of a pint. The Brewery Bar on the fifth floor offers Irish cuisine, using Guinness both in the cooking and as an accompaniment to food. The seventh-floor houses the Gravity Bar with views of Dublin and where visitors may drink a pint of Guinness included in the price of admission.
The Guinness Open Gate Brewery is an experimental taproom nearby, showcasing small batch beer creations from the Guinness brewery.
The Storehouse also contains the Guinness Archives, containing records and artifacts dating back to 1759.
|Wikimedia Commons has media related to Guinness Storehouse.|
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Event Communications’s appointment, replacing Imagination as lead design group, follows its completion of a €2.5m (£1.73m) project to re-envisage the Storehouse’s ground and first floor with a more interactive exhibition design that explains the brewing process. It has reinterpreted the space, installing additional video elements and introducing the concept of a brewer guide and a tasting laboratory where visitors can sample Guinness from the keg line. Event Communications was appointed to this project in April last year, following a four-way pitch.
- "The Family and the Product". Event Communications. 2007. Retrieved 10 October 2019.
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- Stoutie - A Selfie on a Pint of Guinness
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- Ó Conghaile, Pól (1 November 2018). "Inside the Guinness Archives: From Arthur's signature to Obama's keg". Irish Independent. Retrieved 28 January 2021.