Gunn & Moore

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Gunn & Moore
IndustrySporting goods (cricket
HeadquartersColwick, Nottinghamshire, England
Area served
Australia, South Africa, New Zealand, United Kingdom, Bangladesh, India
ProductsSporting Equipment

Gunn & Moore, commonly shortened to GM, is a sports equipment and apparel company founded in 1885 based in Colwick, Nottinghamshire, England that specialises in cricket. It became part of the UNICORN GROUP in 1968.[1]


Gunn & Moore was founded in 1885 by English Test batsman William Gunn and local businessman Thomas James Moore,[2] and is most recognised for manufacturing cricket bats.

The company was originally based at 49 Carrington Street in Nottingham.[3]

The company also manufactures clothing and a full range of other cricket equipment. Many professional cricketers use its bats and have had endorsement deals with the company, including Quinton de Kock (South Africa), Shane Watson (Australia), England's former star spinner Graeme Swann, as well as former international captains Graeme Smith (South Africa), South Africa's high-profile test opener, Steve Waugh (Australia), Stephen Fleming (New Zealand), Michael Vaughan (England) and Anil Kumble (India). All Gunn & Moore DXM bats are manufactured in England, distinguishing the company from others which manufacture a large percentage of their bats outside of Great Britain. Gunn and Moore use the most modern CAD / CAM machinery to manufacture bats at their factory in Nottingham, England.


The range of bats as of 2015 was:

  • Six6 F4.5 DXM
  • Purist F2 DXM
  • Icon DXM (Also in F2 + F4.5)
  • Argon DXM (Also in F2)
  • Octane F2 DXM
  • Zona F2 DXM
  • GMax DXM
  • Aura DXM
  • Sigma DXM
  • Mogul F4.5 DXM
  • Maestro DXM
  • Halo DXM
  • Apex DXM
  • Epic DXM
  • Luna DXM
  • Max-E DXM
  • Hero DXM
  • Paragon DXM
  • Mana DXM
  • Maxi DXM


The following international players have current endorsement deals with Gunn & Moore.[4]