Gunshow is a 2008 webcomic created by KC Green. The webcomic is gag-a-day, having little overarching story and covering a large variation of topics with strong tonal shifts. Gunshow is well known for spawning the "This is fine" internet meme.
Gunshow is written by KC Green, known for other webcomics such as Back, He Is A Good Boy, and Pinocchio. Green has also worked on the Adventure Time episode "The Thin Yellow Line" and published a graphic novel through Oni Press titled Graveyard Quest. Gunshow features recurring characters, but very little ongoing plot. Alex Borkowski of Heave Media stated that Gunshow defies categorization, as Green covers topics ranging from the nature of compromise to pushing one's limits to an endearing story about a crab falling in love with a lady. The webcomic has run for hundreds of pages and tends to use self-referential humor from time to time. Gunshow frequently features some longer storylines, its most ambitious piece being "Anime Club", a story about four anime fans who get kicked out of their meeting spot for watching a hentai film.
"This is Fine"
A 2013 Gunshow strip titled "On Fire" features an anthropomorphic dog (dubbed "Question Hound") drinking tea in a room that is burning down. Despite its own body catching fire and beginning to melt, the dog remains perfectly calm throughout the six-panel strip, saying lines such as "That's okay, things are going to be okay." The first two panels of the strip, featuring the dog simply sitting in the blazing room saying "this is fine" became a popular internet meme. The dog's demeanor, described as "somewhere between bemused acceptance and outright denial" by Slate Magazine's Jacob Brogan, proved popular with its full context removed. The sentence "this is fine" was described by The Verge's Chris Plante as a "shorthand for when a situation becomes so terrible our brains refuse to grapple with its severity."
The spread of the two panels was traced back by the Know Your Meme community to September 2014, when the image appeared without attribution on Reddit and Imgur with the caption "Basically how I’m handling life right now". The meme has been used on social media as a general comment on bad events or disasters, such as the Deepwater Horizon oil spill. Green described the meme's popularity in 2016 as "a barometer of current trends," indicating that it was an intense year. Brogan stated that the meme is unique because it is infrequently modified from its original version and because its popularity is still climbing.
In an interview, KC Green stated that during the period in which he created "On Fire" he was struggling with himself and getting his anti-depressant dosage right. As the image's popularity surged, Green started selling prints and shirts of the strip on his TopatoCo storefront. Green noted that "It's easier to sell the first two [panels] than the entire [comic] where the dog melts into nothingness."
In 2016 Green followed up the "On Fire" comic with a "This is Not Fine" comic on The Nib, in which the dog abruptly switches from denial of the fire to terror over it, putting it out in a panic while yelling at themselves for letting the fire go so far out of control.
Usage in politics
but I still feel I have the right to show my distaste for when it's used by unsavory people in my eyes.
so, thus, in conclusion, the gop account can eat me."
In July 2016, the United States Republican Party (or GOP, short for "Grand Old Party") used the "This is fine" meme in a Twitter message, adding the text "Well ¯\_(ツ)_/¯ #DemsInPhilly #EnoughClinton," referring to the Democratic Party selecting Hillary Clinton as their presidential candidate during the 2016 Democratic National Convention. The usage of the meme suggested that Democratic voters were in denial about damage being done by selecting Clinton as candidate, though it may also be that the GOP was simply celebrating what they saw as a "Democratic meltdown".
Green had already anticipated the usage of his webcomic strip for political purposes. First Look Media's webcomic The Nib commissioned Green before the Democratic National Convention to draw a version of the "This is fine" meme featuring the GOP elephant mascot similarly sitting in a flaming room. The artwork was commissioned to be placed in the Philadelphia Art Gallery in Old City. Once the GOP posted the Twitter message, The Nib responded with "We actually paid the artist who made this. Here's what he came up with" and a hyperlink to the cartoon.
Usage of the meme by the GOP drew backlash from some Democratic voters, webcomic creators, and also from KC Green himself, who criticized the GOP for using his webcomic panels to accomplish their commentary, saying that "everyone is in their right to use this is fine on social media posts, but man o man I personally would like @GOP to delete their stupid post." Vox Media compared Green's experience with that of various musicians that had their works appropriated for political purposes, a The New York Observer used the event as an example of how the works of webcomic artists are frequently reposted without proper attribution.
In January 2016, Jason DeMarco, vice president and creative director of Cartoon Network's Adult Swim block, announced that there would be an animated series based on Green's webcomic. The series, animated by Shmorky, was teased by an animated version of the "On Fire" strip voiced by Dana Snyder.
- Bezner, KM (2015-11-23). "Two Tickets for the Apocalypse Please: Should You Be Reading 'Back'?". Comics Alliance. Archived from the original on 2016-07-29.
- Sava, Oliver (2016-03-19). "Princess Bubblegum humbles herself on an art-centric Adventure Time". The A.V. Club.
- Borkowski, Alex (2013-09-27). "The Third Panel: 'Gunshow' – A Heartbreaking Work Of Staggering Green-ness". Heave Media.
- Dale, Brady (2015-07-07). "Webcomic Star KC Green on Why He Killed GUNSHOW, The Comic That Launched Him". Observer.com.
- Riviello, Alex (2016-08-03). "This is Fine meme dog being turned into a plushie". Geek.com.
- Brogan, Jacob (July 2016). "How the GOP Ruined a Great Meme". Slate Magazine.
- Plante, Chris (2016-05-05). "This Is Fine creator explains the timelessness of his meme". The Verge.
- Green, KC. "This is Not Fine - by KC Green". thenib.com.
- Romano, Aja (2016-07-28). "Why the GOP Twitter couldn't pull off the "This is fine" meme". Vox.
- Dale, Brady (2016-07-27). "Here's Why Webcomics Fans Have Been Piling on the GOP Twitter Account". The New York Observer.
- Reyna, Leo (2016-01-08). "KC Green's Gunshow Comic Gets Animated on Adult Swim". NerdSpan.