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Gusheshe

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"Gusheshe"
Song

"Gusheshe" is a song by South African hip hop recording artist Cassper Nyovest, released as the first single from his debut studio album Tsholofelo.[1] It was released on 19 April 2013 and features a guest verse from Okmalumkoolkat.[2] The song was written by Nyovest and Okmalumkoolkat. It was produced by Ganja Beatz with co-production from Nyovest.[3]

The artwork, released on April 17, 2013, features a pink 1983 BMW 325i coupé, known commonly as a "gusheshe" in South Africa. Upon its debut, the song received high rotation on radio stations including YFM and 5FM.[4]

Due to its positive reception, Nyovest won 4 awards for the song at the 2nd Annual South African Hip Hop Awards.[5][6][7] It was also licensed for a Sprite commercial in the United States.[8]

Awards and nominations

South African Hip Hop Awards

Year Nominee / work Award Result Ref
2013 "Gusheshe" Song of the Year Won [9]
Best Collaboration Won [9]
Video of the Year Won [10]
Best Freshman Won [10]

Track listing

No.TitleWriter(s)Length
1."Gusheshe" (featuring Okmalumkoolkat)Refiloe Maele Phoolo, Smiso Zwane04:24

Music video

The music video was directed by Nicky Campos and debuted on Vuzu TV's V-Entertainment on 19 July 2013.[11]

References

  1. ^ "Cassper Nyovest 'Gusheshe' ft. Okmalumkoolkat Okayafrica". Okayafrica. Retrieved 29 December 2014.
  2. ^ "Okmalumkoolkat: The koolkat of future kwaito". M.mg.co.za. Retrieved 29 December 2014.
  3. ^ "- Cassper Nyovest – Gusheshe Ft. OkMalumKoolKat". Chekadigital.co.za. Retrieved 29 December 2014.
  4. ^ "Maftown Heights 2013". Dreamteamsa.co.za. Retrieved 29 December 2014.
  5. ^ "Cassper cleans up at SA Hip Hop Awards! - HYPE Magazine". Hypemagazine.co.za. Retrieved 29 December 2014.
  6. ^ "2nd Annual South African Hip Hop Awards Nominations!". Sheerpublishing.co.za. Retrieved 29 December 2014.
  7. ^ "Maftown Heights 2013 - Artist Spotlight - Cassper Nyovest". Maftownheights.co.za. Retrieved 29 December 2014.
  8. ^ "Cassper Nyovest gets American deal". MTV Base. Retrieved 29 December 2014.
  9. ^ a b "Cassper cleans up at SA Hip Hop Awards! | HYPE MagazineHYPE Magazine". HYPE Magazine. Retrieved 7 June 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ a b "How The SA Hip Hop Awards Beat The Fails - Rolling Stone South Africa". Rolling Stone. Retrieved 7 June 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ "Channel O TV Online - EXCLUSIVE: Gusheshe interview". Channelo.dstv.com. Retrieved 29 December 2014.