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Son of Maria Isabel Barbosa de Barroso Franco and Guilherme Arinos Lima Verde de Barroso Franco, who was a friend and assistant of President Getúlio Vargas, and also a member of the first board of Directors of the Brazilian National Development Bank, BNDES.
Gustavo Franco received a bachelor's (1975–1979) and master's (1983) degree in economics from the Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio). His M. A. thesis received the prestigious "Prêmio BNDES de Economia" for M. A. thesis in economics in 1983, and was later published as a book titled "Reforma monetária e instabilidade durante a transição republicana" ("Monetary reform during the republican transition").
Franco earned his Ph.D Degree at Harvard in 1986, with a dissertation on hyperinflations in the 1920s in Europe (Germany, Austria, Hungary, and Poland). This work was awarded the "Prêmio Haralambos Simionides" in 1987, for the best Ph.D thesis or book in economics by the ANPEC, Associação Nacional de Centros de Pós Graduação em Economia (National association of graduate studies in economics).
Returning to Brazil in 1986, as an assistant professor at the [Departamento de Economia da PUC do Rio de Janeiro] (economics department at PUC-Rio), Franco worked as teacher, researcher and consultant from 1986 to 1993, specializing in inflation stabilization policies, economic history, and international economics. He published extensively during the period, including many articles in peer-reviewed journals, and books, such as: Foreign direct investment and industrial restructuring: issues and trends (co-authored with Winston Fritsch), published (also in French) by the Development Centre Studies, OECD Development Centre, OECD, Paris, 1991; and "A Década Republicana: o Brasil e a economia internacional - 1888/1900" (The Republican Decada: Brazil and the international economy, 1888–1900), published by IPEA-INPES in the series PNPE nº 24. Rio de Janeiro, 1991.
Between 1993 and 1999, Franco was active in public service. He was Deputy Secretary of Economic Policy at the Finance Ministry for a few months before moving to the Central Bank of Brazil as the Deputy Governor responsible for International Affairs (1993–1997), and later as the Governor of the Central Bank of Brazil (1997–1999). During these years Franco received many awards, including "Economista do Ano 1997" (Economist of the Year, 1997), presented by the Ordem dos Economistas (National Economists Association), and “Central Banker of the year, 1998”, presented by Euromoney, September 1998.
A former President of the Brazilian Central Bank, he was forced to resign in January 1999 during a currency crisis. He was a strong supporter of fixed exchange rates between the Brazilian real and the United States dollar. He was replaced by Arminio Fraga.
In 1993, (future President of the Republic) Fernando Henrique Cardoso was empowered as Minister of Finances in Brazil, his main task being to control the imminent hyperinflation, which was then nearing 30% per month. To compose his team, Mr. Cardoso invited some economists from PUC-Rio all with education in American universities, including Pedro Malan, Pérsio Arida, André Lara Resende, Winston Fritsh and Gustavo Franco. With political support from Cardoso, the team devised and implemented the Plano Real, which brought the inflation down to much lower levels, and helped Cardoso win the elections for President in 1994. Gustavo Franco had a key role in this team, not only for his contributions in the economics side, but also because he realized that such a Plan would need strong judicial support, and took for himself the task of drafting the legal pieces which would assure the validity of the Plan.
After winning the election, Cardoso invited Gustavo Franco to occupy positions in Government. Franco was first Economics Advisor in the Minister of Finances, then Director for International Affairs in the Central Bank of Brazil, and eventually President of the Central Bank.
Gustavo Franco saw the exchange rate as a key factor in the Plano Real: first, because by having the Real pegged to the dollar, the inflation in Reais and in dollars would be at similar levels. Also, by keeping the Real overvalued and by lessening restrictions to foreign trade, Franco affirmed that Brazilian businesses would have no other way to survive than increasing their productivity. Later, surveys would show Brazilian productivity indeed had a remarkable growth after the Real Plan. This politics was contested by the industries and attacked by speculators. The industries asked for subsidies and demanded protection against 'unfair' foreign competition; little was conceded.
The speculators attempted to bet against the Real, forcing a devaluation by the Central Bank. While Franco was in the Bank, however, the currency followed a linear devaluation of about 6% per year, even during periods of international turbulence, such as the Asian financial crisis in 1997 and the Russian financial crisis in 1998. In a few occasions, Franco himself took control of the currency bidding operations. Using his knowledge and the legal authority of the Central Bank, Franco imposed heavy losses on the speculators.
Besides his key role in monetary politics, Franco was also important in another area: fiscal politics. Pedro Malan, Gustavo Franco and their team thought that the Government spent too much and too badly, and looked for ways to improve the situation. Several measures were adopted, including privatization of large State owned companies, closing of State banks, and limitations to States expenditures. This culminated with the issuing of the Law of Fiscal Responsibility in 2000.
In 1999, Fernando Henrique was starting his second term in presidency, and the criticisms against the fixed currency rate were piling up. In January 1999, still in the aftermath of the Russian crisis, a new attack against the Real started. Fernando Henrique decided to let the Real float against the dollar. Franco remained against the measure and he quit the Government.
- Goertzel, Ted George (1999). Fernando Henrique Cardoso: reinventing democracy in Brazil. Lynne Rienner Publishers. p. 196. ISBN 978-1-55587-831-3. Retrieved 14 April 2011.