August 30, 1954 |
|Alma mater||Stanford University, B.A
Former Apple Fellow
Guy Kawasaki (born August 30, 1954) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism.
Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School. He cites his AP English teacher Harold Keables as a major influence, who taught him that "the key to writing is editing." He graduated with B.A. in psychology from Stanford University in 1976. After Stanford he went to law school at UC Davis, for two weeks before realizing that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, from where he received his MBA. His first job was at a jewelry company, Nova Stylings; in regard to this, Kawasaki said, "The jewelry business is a very, very tough business—tougher than the computer business... I learned a very valuable lesson: how to sell."
|The art of innovation Guy Kawasaki, TEDxBerkeley, TEDx, 21:15, February 22, 2014|
|Ten Words You Seldom Hear in Social Media, Social Data Week, October 2, 2019, 29:21|
In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. He was Apple's chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks." In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension.
Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser. He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris.
He returned to Apple as an Apple Fellow in 1995. In 1998 he was a co-founder of Garage Technology Ventures, a venture capital firm that has made investments in Pandora Radio, Tripwire, The Motley Fool and D.light Design. In 2007, he founded Truemors, a free-flow rumor mill, that sold to NowPublic. He is also a founder at Alltop, an online magazine rack.
- The Macintosh Way (1990) ISBN 0-06-097338-2
- Database 101 (1991) ISBN 0-938151-52-5
- Selling the Dream (1992) ISBN 0-88730-600-4
- The Computer Curmudgeon (1993) ISBN 1-56830-013-1
- Hindsights (1995) ISBN 0-446-67115-0
- How to Drive Your Competition Crazy (1995) ISBN 0-7868-6124-X
- Rules for Revolutionaries (2000) ISBN 0-88730-995-X
- The Art of the Start (2004) ISBN 1-59184-056-2
- Reality Check (2008) ISBN 1-59184-223-9
- Enchantment: The Art of Changing Hearts, Minds, and Actions. (2011) Portfolio Penguin, London. ISBN 1-59184-379-0
- What the Plus! Google+ for the rest of us. (2012) (Only available on Amazon Kindle, iBooks and on Google Play)
- APE: Author, Publisher, Entrepreneur—How to Publish a Book. (2013) (Guy Kawasaki; Shawn Welch) Nononina Press ISBN 978-0-9885231-0-4
- The Art of Social Media: Power Tips for Power Users (2015) (Guy Kawasaki; Peg Fitzpatrick) ISBN 978-0241199473
- "Best Sellers: Hardcover Advice & Misc.". New York Times. March 27, 2011.
- Solis, Brian and Deirdre K. Breakenridge. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press, 2009. p. 9.
- Frederic Lucas-Conwell (December 4, 2006). "Technology Evangelists: A Leadership Survey" (PDF). Growth Resources, Inc.
- "A Brief History of Mine. How to Change the World". blog.guykawasaki.com. December 30, 2005.
- Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs. YouTube. March 11, 2013.
- Iwata, Edward. Entrepreneur Guy Kawasaki doesn't accept failure. USA Today.
- Bryant, Adam. Just Give Him 5 Sentences, Not "War and Peace". The New York Times. March 10, 2010.
- Ostdick, John. "Guy Kawasaki: Advice for Making Your Venture Successful". successmagazine.com.
- Galant, Greg (October 16, 2006). "VW Show #39 – Guy Kawasaki of Garage Technology Ventures". venturevoice.com.
- Brogan, Daniel (July 12, 1987). "Seeking 4th Dimension? Take Heart, Its Now in Town". The Chicago Tribune.
- Kawasaki, Guy. The Beauty of Metaphor. Forbes. August 25, 1997.
- Kawasaki, Guy (August 11, 2003). "Wise Guy: The Goal of a New Machine". Macworld.com.
- "Emailer Licensed to Claris". Tidbits. April 3, 1995.
- Furchgott, Roy (October 18, 1998), "Private Sector; Financier to the Garage Start-Up", The New York Times
- Ostdick, John. Guy Kawasaki: Advice for Making Your Business Successful. Success Magazine.
- Pritchard, Stephen (August 28, 2000). "Guy Kawasaki: The garage culture comes to Britain". The Independent.
- Arrington, Michael (July 10, 2008). "Guy Kawasaki's Truemors Gets Acquired by NowPublic". Washington Post.
- "Apple Evangelist's Advice For Silicon Valley Entrepreneurs". Asian Week. July 1, 2008.
- "Guy Kawasaki: Truemors and the $12,000 start-up". thebusinessmakers.com. June 2, 2007.
- "Interview: Not Just an Experiment: Guy Kawasaki's Alltop.com". itworld.com. April 1, 2008.
- "Google Disses Motorola Products - And Hires Guy Kawasaki". ReadWrite. March 1, 2013.
- de Vreede, Jan-Bart (March 24, 2015). "Wikimedia Foundation welcomes Guy Kawasaki as board member". Wikimedia Foundation. Retrieved March 24, 2015.
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