This article may be expanded with text translated from the corresponding article in German. (July 2015) Click [show] for important translation instructions.
View a machine-translated version of the German article.
Google's machine translation is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.
Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
Guy Laroche (French pronunciation: [ɡi laʁɔʃ]) was a French fashion designer (16 July 1921 in La Rochelle, France – 17 February 1989 in Paris) and founder of the eponymous company.
Laroche began his career in millinery and, from 1949, Laroche worked for Jean Dessès and eventually became his assistant. In 1955, he visited the US to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. His clothes also featured plunging neck and back lines. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers—he designed haute-couture but practical clothing for women. And, for the American market, he was one of the first to create separates.
In 1961, he moved to larger quarters, a townhouse at 29 avenue Montaigne, Paris; opened a boutique there; and introduced his first ready-to-wear collection.
In 1966, Laroche introduced Fidji, his first women’s fragrance; designed men's ready-to-wear; and opened the Guy Laroche Monsieur boutique. He created other fragrances as: