April 2014 Cover
|Publisher||Hawk Editorial Ltd|
H&E naturist (originally Health and Efficiency) is a 92-page monthly commercial magazine focusing on the naturist and nudist lifestyle, through articles on travel, health and culture, as well as various features on arts and books with a naked theme. This content and focus has sometimes caused it to be accused of appealing to consumers of pornography, although sexual nudity is absent from its pages.
In the 1920s when nudists began publicising their activities and sun clubs began to form, Health & Efficiency became an early champion of their cause through publishing their letters, articles and photos. Later, this material occupied a greater proportion of the magazine, particularly as it absorbed other naturist and health periodicals, including Health and Vim and Sunbathing and Health Magazine.
After the Second World War, nudism became more popular and the monthly H&E - as it became known - promoted the lifestyle option, and throughout the 1950s and into the 1960s the magazine's reputation as the "nudist bible" grew. H&E's audience was made up of nudists who were members of British clubs and those who used British beaches. A small minority who were able to afford holidays abroad, and sampled French and Yugoslavian nudist facilities, provided H&E with the first "naturists abroad" travel reports. By the 1970s, cheaper foreign travel allowed many more British naturists to visit the south of France, Spain, Greece and Yugoslavia. H&E reflected this change and soon became an international naturist magazine providing news, travel reports, features and photography from around the naturist world.
The magazine has had a number of publishers and editors, and has been based in London, Epsom, Goole and Hull.
The editor was anonymous before George Greenwood.
- George Greenwood (late 1950s - early 1960s)
- Leslie Bainbridge (early 1960s - 1970s)
- Murray Wren (1970s-1980)
- Susan Mayfield (1980-1983)
- Kate Sturdy (1983-1996)
- Helen Ludbrook (1996-1999)
- Mark Nisbet (1999-2004)
- Sara Backhouse (2004–2008)
- Sam Hawcroft (2008–present)
- "H&E naturist magazine - Health & Efficiency". H&E naturist magazine. Retrieved 10 April 2015.
- Murray Wren (February 2007), "The History of H&E naturist", H&E Naturist