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Privately held company
Industry Jewelers
Founded 1945 (1945)
Founder Hans Stern
Headquarters Rio de Janeiro, RJ, Brazil
Key people
Roberto Stern (CEO)
Products Precious stones, Watches, Jewelry,
Owner Hans Stern
Website www.hstern.com.br

H.Stern is a luxury jewelry brand.[1] The company was founded in Brazil in 1945 by Hans Stern, whose son, Roberto Stern, currently runs the company. H.Stern initially specialized in precious stones before moving to design focused jewelry.[2] The family owned company does not disclose its sales but it has over 150 stores, located in Latin America, United States, Europe & Asia.[2]

The company is headquartered in Rio de Janeiro, Brazil where it controls the handmade production of all its jewelry. The first H.Stern store opened on the Rio de Janeiro docks in 1949, the point of arrival for international passengers on cruise ships.[citation needed]

In the 1990s, under the direction of Hans’ eldest son Roberto Stern, currently the President and Creative Director of the company, H.Stern went through an extensive restructuring process.[3] In the product development area, the company started to observe and interpret behavioral, style and fashion trends, and launched collections inspired by several celebrities such as musician Carlinhos Brown (1999), artist Anna Bella Geiger (2000), the stylist and cultural icon Diane von Fürstenberg (2004), architect Oscar Niemeyer and the Grupo Corpo dance company from the state of Minas in Brazil (2009).[4] One of the latest is a collection of rings inspired by the Disney and Tim Burton film Alice in Wonderland.

Eva Longoria, Rihanna, Angelina Jolie, Cate Blanchett, Sharon Stone and Catherine Zeta-Jones have all worn H.Stern's designs.[citation needed]


  1. ^ "H.Stern Joias". hstern.com.br. Retrieved 27 June 2018. 
  2. ^ a b Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  3. ^ Menkes, Suzy (10 November 2011). "H. Stern Uses Varied Inspiration for Jewelry". The New York Times. Retrieved 27 June 2018. 
  4. ^ "Architect Oscar Niemeyer's jewellery designs for H Stern". The Jewellery Editor. 22 March 2011. Retrieved 25 June 2018.