Hip Hop Since 1978

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Hip Hop Since 1978 (HHS78) was a management and production company based in New York City. It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid 1990s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records. Hip Hop Since 1978's first official project was West's 2004 album, The College Dropout.[1]

In January 2007, they partnered with Bryant Entertainment. As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records).[citation needed]

In January 2009, Kyambo Joshua and Columbia Records parted ways. Most recently, HHS78 has signed Young Jeezy onto their management firm.[2]

As of 2014, the agency no longer exists. That same year, Kyambo Joshua joined the A&R department at Def Jam Recordings (along with record producer No I.D.), while Gee Roberson has launched two of his own management agencies, The Blueprint Group and Maverick Management.[3][4]



  1. ^ Hip Hop Since 1978 Principals G. Roberson & Kyambo "Hip Hop" Joshua Extend Agreement With Atlantic
  2. ^ http://www.hiphopdx.com/index/news/id.8661/title.young-jeezy-signs-with-hip-hop-since-1978-management
  3. ^ "Revolt - No I.D. And Kyambo 'Hip Hop' Joshua Named New EVP's Of Def Jam Records". Revolt.tv. Retrieved 2015-08-31. CS1 maint: discouraged parameter (link)
  4. ^ Hampp, Andrew (October 17, 2014). "The Maverick Movement: Meet the Industry Movers Working Together to Steer the Careers of Madonna, U2, Britney and More". Billboard. Prometheus Global Media. Retrieved August 31, 2015. CS1 maint: discouraged parameter (link)
  5. ^ http://www.hiphopdx.com/index/news/id.17237/index/news/id.17236/ti-signs-with-hip-hop-since-1978-management

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