Hip Hop Since 1978
This article contains content that is written like an advertisement. (September 2010) (Learn how and when to remove this template message)
Hip Hop Since 1978 (HHS78) was a management and production company based in New York City. It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid 1990s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records. Hip Hop Since 1978's first official project was West's 2004 album, The College Dropout.
In January 2007, they partnered with Bryant Entertainment. As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records).
As of 2014, the agency no longer exists. That same year, Kyambo Joshua joined the A&R department at Def Jam Recordings (along with record producer No I.D.), while Gee Roberson has launched two of his own management agencies, The Blueprint Group and Maverick Management.
- Hip Hop Since 1978 Principals G. Roberson & Kyambo "Hip Hop" Joshua Extend Agreement With Atlantic
- "Revolt - No I.D. And Kyambo 'Hip Hop' Joshua Named New EVP's Of Def Jam Records". Revolt.tv. Retrieved 2015-08-31. CS1 maint: discouraged parameter (link)
- Hampp, Andrew (October 17, 2014). "The Maverick Movement: Meet the Industry Movers Working Together to Steer the Careers of Madonna, U2, Britney and More". Billboard. Prometheus Global Media. Retrieved August 31, 2015. CS1 maint: discouraged parameter (link)