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A "Hooah" bar as packaged in MREs

The HOOAH! bar (now known as Soldier Fuel) is a dairy-based calcium-enriched energy bar created by the United States military in 1996. It was originally provided to military personnel packaged within a field ration, such as the Meal, Ready-to-Eat, Meal Cold Weather, or First Strike Ration.

The name comes from the word "hooah," an expression of high morale, strength and confidence.[1] Commonly used by American soldiers, Marines tend to prefer the word "Oohrah!" on the packaging. The bar originally had "HOOAH!" and the US Army seal on one side and "OOH-RAH!" and the US Marine Corps seal on the other; the new wrappers have both logos on the same side. The commercial version features the United States roundel instead.

The original military HOOAH! Bar came in apple-cinnamon, chocolate, raspberry, cran-raspberry, and peanut butter flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in the same flavors, except peanut butter; mocha is used instead.[citation needed]

It is also a favourite among all three branches of the Royal Canadian Cadet Program.[citation needed]

Commercial availability[edit]

In 2004, D'Andrea Brothers LLC licensed "HOOAH!" for commercial sales, and the company started marketing the bar to the public in 2004.[2] The energy bar is now named "Soldier Fuel" instead of HOOAH!, and provides 270 to 280 calories, 10 grams of protein, 8 or 9 grams of fat and 40 grams to 42 grams of carbohydrates.

See also[edit]


  1. ^ Powers, Rod. "Origins of Hooah". About.com. Retrieved 3 April 2015. 
  2. ^ Beaucar Vlahos, Beaucar Vlahos (11 July 2005). "HOOAH! Bars Not Just for Troops Anymore". Fox News. Retrieved 24 February 2011. 

External links[edit]