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Founded2004 in South Korea
HeadquartersSeoul, South Korea
Key people
Jong-Ripp Kim, CEO
OwnerLG Corporation

HS Ad is an advertising agency that was established in 1984 as an affiliate of LG Group. HS Ad is engaged in all advertising communications, including creative concept development, creation of advertisements for four major media, brand marketing, media planning/buying, mobile and wireless advertising, and event and space design. In 2009, the company reorganized to newly create IMC Strategy Group, an organization for BP (BTL Planner), MP (Media Planner), and AP (Account Planner) to share and jointly address concepts and strategies for brands.

HS Ad has been publishing company newsletters since 1985 and holding the University Advertising Awards since 1988 to define advertising theories systematically, deliver information on advertising, and promote industry-academic collaboration. Its headquarters are located in Gongdeok-dong, Mapo-gu, Seoul, Korea.


HS Ad won the Silver Lion at the Cannes International Advertising Festival in 2003, a first for an Asian company. The company then went on to win the Bronze World Medal at the New York Festival in 2007, the Grand Award in Film & Video at the New York Festival in 2008, the Silver Award in the TV Craft category of the Asia Pacific Advertising Festival, and the Grand Prize in the Printing category of the Best Advertisements Selected by Consumers in 2009.


In 2004, the company was divided into GIIR, which engages in investment and management consulting for its subsidiaries, and LG Ad, which engages in advertising. In April 2008, LG Ad was renamed HS Ad, seeking to become a hybrid solution company. To provide global services, HS Ad operates offices in New York, Los Angeles, Atlanta, Toronto, Kiev, Sao Paulo, Beijing, Moscow, Bangkok, Tokyo, Istanbul, Dusseldorf, London, Dubai and New Delhi and has a creative boutique, Wisebell, as a subsidiary.