Huge (digital agency)

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IndustryDesign, Technology, Marketing
Number of locations
Area served
Key people
Michael Koziol, CEO
ServicesBusiness Consulting, Branding, Data Science, Research, Experience Design, Physical Design, Service Design, Technology, SEO, Marketing Campaigns, Content Development, Social Media, PR, CRM
Number of employees
ParentInterpublic Group of Companies

Digital Marketing Agency

Huge is an experience design and digital marketing agency that provides strategy, marketing, design, and technology services to Fortune 100 companies. The company was founded in DUMBO, Brooklyn, and was named one of Advertising Age's 10 A-List agencies in 2012,[3] Digiday's Most Innovative Agency in 2016.[4]


Huge was founded by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro. Skokna and Kirovski, friends and colleagues at Deutsch, first established the agency out of Skokna's apartment in 1999.[5]

The agency’s first client was IKEA who hired Huge to redesign its websites.[6] Between 2005 and 2010, Huge also won and launched web design initiatives for JetBlue, CNN, Reuters, Four Seasons, Pepsi, and Target.[5]

In 2007, the agency expanded into bigger premises in DUMBO and opened an office in Los Angeles.

In 2008 The Interpublic Group acquired a stake in Huge for close to $40 million.[7][8][9] In 2009, Huge was named the fastest-growing company across all marketing disciplines by Advertising Age.[5]

In 2010, Pepsi announced it was working with Huge on the Pepsi Refresh project, using social media to fund public good projects.[10] Later that year, Aaron Shapiro was named CEO and IPG announced an investment of between $8 million and $10 million to accelerate global expansion for Huge with new offices in Brazil, China, Singapore, and Japan. At this time Skokna and Kirovski departed Huge.[11]

In 2011, Huge launched a UX School program offering 12 week UX apprenticeships[12] and opened offices in Rio de Janeiro and London. In 2011, Huge also began working with HBO to design and launch HBO GO, leading to the adoption of streaming TV initiatives by most cable TV brands. Huge would later work with Fox, FX Now, The Simpsons, and Hulu on direct to consumer TV initiatives.

Additional offices were opened in San Francisco (later relocated to Oakland), Portland and Washington, DC in 2012.

In 2013, Huge opened a production studio to support its expansion from product and web design into marketing as the agency took on integrated marketing work for Samsung[13][14] and was named social media AOR for Audi.[15] In 2013, Huge also launched the first redesign of New York City's municipal website in a decade.[16][17]

In January 2014, Huge launched a new website and a redesigned logo.[18]

The company announced in March 2018 statement that Shapiro would depart the company in May 2018 after 13 years overseeing the growth of the agency. Michael Koziol, international president at Huge, will replace Shapiro as CEO.[19]


Huge was first recognized as an Agency to Watch by Advertising Age in 2010 and 2011. In 2011, Mashable also named Huge one of five leading digital marketing agencies.[20]

In 2012, Huge was named one of Advertising Age's 10 A-List agencies[3]

In 2014, Huge was awarded a Made in NY award by Mayor Bill DeBlasio for its work with the city on NYC Go and Aaron Shapiro accepted the award on behalf of the agency.[21]

In October 2015, Huge was named 2015 iMedia Agency Award finalist for Agency of the Year.[22]


  1. ^ Shellenbarger, Sue (November 7, 2017). "Can You Keep Your Meeting to Five Minutes?". The Wall Street Journal.
  2. ^ "A tour of New York's startup 'Silicon Beach'". Fortune, November 2010. 6 December 2010.
  3. ^ a b Patel, Kunur (January 23, 2012). "Huge is No. 9 on the Ad Age Agency A-List". Advertising Age.
  4. ^ "Casper is this year's Most Innovative Brand at the 2016 Digiday Awards". Digiday. November 17, 2016.
  5. ^ a b c Berger, Warren (November 1, 2010). "Huge". Communication Arts.
  6. ^ Anderson, Ariston. "David Skokna: There's No Such Thing as a B-Team". 99U.
  7. ^ Spencer, Benjamin. "40 Under 40 Class of 2011: Aaron Shapiro, 39". Crain's New York Business.
  8. ^ Morrisey, Brian (July 30, 2008). "IPG Buys Digital Shop Huge". Adweek.
  9. ^ Parekh, Rupal (July 30, 2008). "Interpublic Buys Into Huge". Advertising Age.
  10. ^ Elliot, Stuart. "Pepsi Invites the Public to Do Good". The New York Times.
  11. ^ Patel, Kunur (13 October 2010). "Two Founders of Digital Shop Huge to Depart; Amid Leadership Shuffle, Interpublic Touts Big Investment for Global Expansion". Advertising Age. Kunur Patel, Advertising Age.
  12. ^ Riley-Adams, Ella (July 20, 2011). "At Huge, School's Not Out for the Summer". The New York Egotist.
  13. ^ Popescu, Adam (June 21, 2013). "Usher and Samsung: A Blueprint for Viral Success". Mashable.
  14. ^ Faull, Jennifer (June 17, 2013). "Samsung teams up with Usher to create film for its Smart TV". The Drum.
  15. ^ Bruell, Alexandra (May 8, 2013). "Audi Taps Brooklyn Based Huge to Handle Social Media Efforts". Advertising Age.
  16. ^ Yee, Vivian (September 29, 2013). "City's Web Site is Redesigned for First Time in a Decade". The New York Times.
  17. ^ Wilson, Mark (September 30, 2013). "New York City's Website Gets A Hurricane-Proof Makeover". Fast Company.
  18. ^ Rae, Haniya (January 21, 2014). "Huge gets a slim new logo". Digiday.
  19. ^ Bruell, Alexandra (2018-03-29). "Huge CEO Aaron Shapiro to Leave the IPG Digital Agency". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-03-29.
  20. ^ Drell, Lauren (March 29, 2011). "Top 5 Innovative Digital Marketing Agencies". Mashable.
  21. ^ Siegel, Tatiana (November 5, 2014). "Neil Patrick Harris, Louis C.K., Steve Buscemi to Receive 'Made in NY' Award". The Hollywood Reporter.
  22. ^ "Finalists announced for the 2015 iMedia Agency Awards". MarketWatch. Retrieved 2015-10-28.

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