Habib's

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Habib's
Private
IndustryRestaurants
Founded1988; 31 years ago (1988)
HeadquartersSão Paulo, Brazil
Key people
Alberto Saraiva, (Chairman)
ProductsMiddle Eastern Cuisine
RevenueIncrease US$ 2.6 billion (2012)
Number of employees
14,000
Websitewww.habibs.com.br

Habib's is a Brazilian fast food company that specialises in Middle Eastern cuisine and Brazilian sandwiches. It has more than 475 outlets[1] (many of them self-owned) across the country and has recently begun expansion into foreign markets. It is known for very low prices and exotic dishes. Middle Eastern dishes are very popular in Brazil ever since the immigration of people from that area (particularly Lebanon and Syria) into Brazil, despite their numbers being less than 5% of the overall population.[2]

History[edit]

Habib's was founded by a Portuguese-born baker, Alberto Saraiva, who had no particular ties to the Middle East himself, got the idea early in 1988 after an ailing old man of Arab descent applied for a job in his bakery. With no job at hand for the man to apply to, but upon learning that he had been a cook back in his home land, Mr. Saraiva decided to open a small fast-food restaurant focused on Middle-Eastern fast-food, unheard at the time in Brazil, believing the success could rely on the novelty of it, and hired the man.[citation needed] The first Habib's restaurant was opened later that same year.[3]

Before Habib's, Middle Eastern cuisine, despite being popular, was not readily available and the prices were usually high. The repressed demand was strong and people queued in front of the restaurant almost since the first day. Catering to this demand, Habib's soon started to grow and became one of Brazil's most thriving businesses. Habib's is currently the biggest Arabic fast-food in the world and the third biggest fast-food company in Brazil.[citation needed]

Business model[edit]

Habib's restaurant in São Paulo, Brazil.

International expansion[edit]

Habib's has been probing the foreign market for quite some time, and attempts to set up stores across Mexico were made in 2001.

References[edit]

  1. ^ "Sobre a Empresa - Sobre o grupo". Ragazzo. Retrieved 2 August 2009.
  2. ^ Simon Schwartzman. "Fora de foco: diversidade e identidades étnicas no Brasil" (PDF). Schwartzman.org.br. p. 10. Retrieved 30 August 2017.
  3. ^ "Nossa História". Habib's. Retrieved 1 December 2014.

External links[edit]